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Scooped by
Jeff Domansky
November 2, 2016 4:45 PM
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A number of commentators have weighed in over the last few weeks with their opinions on why ratings for the NFL on TV have fallen by double-digit percentages this season.
A few weeks ago, a 15% dropoff was reported. More recently, the decline was reported as 11% so far this fall. Whatever it is, or whatever it turns out to be by the time the season ends, the National Football League and its TV partners are not accustomed to double-digit audience declines.
Football was supposed to be the great constant of TV. Viewers of scripted prime-time shows going elsewhere lately? Don’t worry, they’ll come back for football. They always do. Or maybe not.
So what’s the problem? The commentators have pointed to a variety of factors – all of them valid and likely contributing, by degrees, to this viewership shortfall....
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Scooped by
Jeff Domansky
October 31, 2015 12:58 AM
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The eight steps he described evoke for me all kinds of imagery — from the bird-feeder, where some birds stick around like glue, and some fly in, take a peck, and leave; and the structure of an atom, where the electrons closest to the nucleus adhere, and the high-energy ones are apt to bounce in and out, or go elsewhere permanently.
The eight steps: the “passables,” the “present,” “optional,” “convenient,” “accepted,” “trusted,” “dedicated,” and “devoted.” That's it. And those devoted customers constitute 59% of repeat buyers, he noted. Raj compared brands like McDonald's and Arby's; Walmart and Target; and Southwest versus United using these parameters. ...
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Scooped by
Jeff Domansky
March 20, 2015 8:13 AM
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There are a few universal truths in online dating: most photos are carefully staged, most profiles are slightly puffed-up, and most people on them (and this is clearly fast-changing) are actually human.Until some unlucky Tinder users spotted Ava.
A company promoting the movie Ex Machina created a fake account, Ava, with a photo of the star of the movie. Ava is an AI in the film and presumably she wants to get down. Unsuspecting men and women swiped to make a match and Ava, in a cross between cheesy AI and Eliza, asked a few pertinent questions including “Have you ever been in love?” and “What makes you human?”
Normal users assumed they were talking to a human but they were actually talking to a bot. In the end, like the chatbots that now linger on near dead chat systems like AIM, Ava sent her suitors to an Instagram page where they found out that she was all a sham....
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Scooped by
Jeff Domansky
October 20, 2014 1:28 AM
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Looking for an innovative business card for yourself? Check out these 32 ingenious examples that are sure to leave a lasting impression. It’s interesting to see not just creative businesses like agencies, design firms and photographers using unconventional cards but also lawyers, doctors, finance professionals, etc. If cost is a concern, you can also create two sets – one conventional/economical and the other radical (in lesser quantity). Use the appropriate one depending on the type of client, budget, etc.
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Scooped by
Jeff Domansky
January 18, 2014 2:11 PM
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Say you’re stranded on a desert island with nothing but a bottle of wine and—inexplicably!—the contents of your entire junk drawer. But a corkscrew is nowhere to be found amidst the clutter.
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Scooped by
Jeff Domansky
June 16, 2013 11:31 AM
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PR packs power in the nutritional wholesomeness that is today's marketing smoothie. Today's hybrid PR is blended with the whole -- integrated marketing.Back in the day, public relations, advertising and marketing were firmly divided in their respective silos and disciplines. We in public relations were often referred to for real in jest as the “bastard step children” of marketing.
Often we’d sit in an integrated meeting of the disciplines and keep our traps shut until we tossed out a bit of value-added strategy into the mix while our peers across the aisle glared nicely.Today, the blended nature of marketing has public relations professionals up in arms. Some are balking at the integration of PR so cohesively into marketing. In short, these people are having an identity crisis....
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Scooped by
Jeff Domansky
April 5, 2016 10:14 AM
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Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey, CMOs said they plan to invest in social, mobile and digital. However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI).Here are three examples...
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Scooped by
Jeff Domansky
April 9, 2015 2:03 AM
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In the past few weeks, we’ve leaked a few data slides, but I think the misshapen pyramid below may be the most important of them all to radio. In the survey, we provide respondents with a long list of attributes, and ask them to tell us which ones are the main drivers behind why they tune in AM/FM stations....
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Scooped by
Jeff Domansky
December 4, 2014 8:27 AM
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Too often - and yet understandably - people outside of the PR profession ask what PR is all about. But explaining what it is does not mean that it answers the sometimes negative thinking behind the question in the first place. So here's a top 10 check list of What PR is Not.
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Scooped by
Jeff Domansky
July 13, 2014 12:02 AM
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There are always some interesting myths swirling around about promotional products. Some marketers can spot these myths from a mile away and don’t give them any consideration.
But others are quick to latch on to the misconceptions. They become wary about using promotional products. They doubt the effectiveness of promos and sometimes write them off altogether.
When marketers put stock in the myths they hear, they’re missing out. Big time. In this blog post, we shatter nine common myths about promotional products. Read on for the myths and why they’re busted....
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Scooped by
Jeff Domansky
July 4, 2013 10:10 AM
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“Dumb Ways to Die” delighted PR-watchers when it recently swept the Cannes Lions, the Oscars of the creative industry. The Cannes Festival has had cachet since Don Draper’s day, but it was virtually closed to the public relations biz. Like a poor relation, PR has been trying to crash the Cannes country club, with little success.But after “Dumb Ways to Die,” a public safety program created by Metro Trains of Melbourne, Australia, it seemed those elegant French doors had opened. We’ve arrived! And all on the momentum of an insidiously catchy music video about being smart and safe.Or have we? If “Dumb Ways to Die” represents a milestone for PR, I’d say we still have a ways to go....
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Scooped by
Jeff Domansky
May 30, 2013 12:55 AM
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...The post defines it as the belief that “word-of-mouth and trust for brands is most important.” I would add that for many of us who work in PR, the essence of PR thinking is about generating and using influence. It’s explicit or implied third-party endorsement, – what most of us learned during our first week on the job. But beyond the survey, there are many, even more compelling reasons why “PR thinking” will continue to dominate marketing communications. One is Google, which rewards content and social sharing and metrics like follows, comments, and views over black-hat SEO tricks. Another is the obvious struggle of the traditional ad industry to redefine itself and to move towards word-of-mouth marketing and even brand journalism. But here’s my list of the key ingredients....
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Interesting that no single reason seems to definitively prove why NFL ratings are down so much this year.