Public Relations & Social Marketing Insight

What do you do when your business has a poor reputation online or received a poor review?A lot of businesses and individuals often wonder how they can better their online reputation.

First, let me tell you how NOT to address negativity online. Don’t create fake reviews.  Fake reviews, especially the kind that are paid for, are easily identified by your potential consumers and that will break their trust in you. In addition to being caught by potential consumers, you will likely be caught by site owners and/or Google. For sites like Yelp, they have publicly shamed businesses that they have caught....