Simply put, if you’re not measuring, you’re not marketing.
In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.
Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.
Let’s talk about how to get started effectively measuring your content marketing efforts....
Mike King says it's time to throw away the vanity metrics and measure what really matters in social media and social marketing -- business metrics. Recommended reading for marketers. 9/10