These micro-moments when people act on a need with intent, immediacy, and within a particular context are rich opportunities for brands to engage. And they're increasingly happening on the small screen: mobile. In 2015 mobile searches surpassed desktop searches.
For marketers, it's these multiplying micro-moments of intent that represent the search story of the year. And these moments are the new battleground for brands. Here are three ways you can act on micro-moments to ensure your brand is ready to meet consumers in their moments of intent...
Google search data reveals some fascinating insight into consumers for marketers.