Public Relations & Social Marketing Insight

A July 2017 report by ad agency Jun Group examined value-exchange placements for 15- and 30-second video ads in its network. (According to Jun Group, a value-exchange placement is a user-initiated digital ad placement that is viewed—or engaged with—to unlock things like points, access to Wi-Fi, music or other digital content.)

The firm found that most people within its audience network in the US were more likely to complete a video if they received some type of reward for doing so.

Teens ages 13 to 19 and adults ages 50 to 59 showed the highest video completion rates for both 15- and 30-second ads. And not surprisingly, completion rates for 15-second video ads were higher than or equal to those of 30-second units among all age groups.

What’s more, respondents younger than 40 were all more likely to complete 15-second video ads in exchange for a reward than they were to complete 30-second ads....

One minute of video content is worth more than 1.8 million words. That's why a winning video strategy is essential to your digital presence. The thing about video is that it doesn’t come in a one-size-fits-all package, but this is definitely not a bad thing!

You can use it to your benefit, because it makes you focus on specializing content for every stage of your buyer’s journey.The buyer’s journey has three important stages, and you need to craft content that will fit the specific needs of our customers in every one of these stages. This is when different types of video content come into play!...

More marketers currently invest in video advertising on Facebook and YouTube than on Twitter and Instagram. But they’re increasing how much they spend on all four social media platforms.

More than two-thirds (67%) of US marketers run video ads on Facebook, while more than half (51%) do so on YouTube, according to an April 2017 survey from cloud-based video creation company Animoto. By comparison, only 25% of marketers surveyed are spending on video for Twitter, with the same percentage buying video ads for Instagram.

But that doesn’t mean Twitter and Instagram are falling completely by the wayside. In fact, half of marketers said they plan to increase their investment in social video advertising on Instagram in the next 12 months, and 52% plan to do the same on Twitter....

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off.

Video is growing to dominate your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day. If you don't already have a video marketing strategy in place for your website and social media, you're missing a tremendous opportunity to reach and engage with your audience.
Check out our interactive guide to creating high-quality videos for social media here.

HighQ created the following infographic that illustrates why 2017 will be the year of video marketing. Learn about just how many videos are watched on social media every day (hint: it's a lot) and how other marketers are using video to achieve their goals....

Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.

Don’t believe the hype? Here are some statistics to prove the point. According toSyndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets....