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If words and pictures were drugs, Google would be an addict. Writers, photographers, and visual artists are the peddlers in this world.
Search engines are hooked because their customers told them it’s what they want. People have TV for the hard-sell commercials. They want awesome, informative content with entertainment value. That’s the deal or they won’t pay attention to your brand.
That’s why content marketing is all the rage…It’s a high stakes game, and he who dies with the most awesome, high-quality content wins. Blogging is one of the best ways to produce this content. It’s the business owner’s platform to tell the world about them, and their industry.
That can spell trouble for some. You’ll either need to become a better writer, or hire one....
Matt Brennan builds a strong case for blogging as a critical content marketing strategy.