Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
January 5, 2013 10:15 PM
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5 Things Nonprofits Must Do To Captivate Millennials – The Buzz Bin

5 Things Nonprofits Must Do To Captivate Millennials – The Buzz Bin | Public Relations & Social Marketing Insight | Scoop.it
From www.crttbuzzbin.com - January 5, 2013 10:15 PM

I have a short attention span, but I rock at multitasking. I may get bored easy but if you capture my attention, I could become your number one advocate. Please just cut to the chase, there’s no need for lengthy instructions; to me a picture’s worth a thousand words. At about 80 million strong, by 2017 these Americans, born between 1980-2000, will have more spending power than any other generationbefore us. You call me a millennial, but I prefer Rachael....


What does this mean for non-profits? If you figure out the secret sauce to reaching us now, not only will you execute better fundraising campaigns, but you increase your chances of creating lifelong donors.

 

Here are 5 things you need to start doing if you want to captivate my fellow millennials...




Jeff Domansky's insight:

Rachael Seda shares valuable tips for nonprotits...

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Annetta Powell's comment, January 6, 2013 4:49 PM
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Scooped by Jeff Domansky
November 1, 2012 8:29 PM
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CauseVox

From www.causevox.com - November 1, 2012 8:29 PM

What inspires people to donate their hard-earned money to a stranger’s cause? And how do these people choose which of the thousands of noble causes to donate their limited resources to?

It all starts with your fundraising appeal – it is your first and most important chance to connect with a potential donor.

 

You have to accomplish a lot in your appeal: explain your cause, demonstrate why it’s important, and prove to your readers that their money will be best spent with you.

 

Persuasive writing convinces people to make donations, plain and simple. If your fundraising appeal doesn’t have a clear point of view, specific asks, and good storytelling, you are not going to convince people to donate.

 

Writing good copy is hard. Here are ten quick tips for getting started...

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Scooped by Jeff Domansky
December 17, 2012 8:28 PM
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How Non-Profits Relied on Social Media in 2012 | Mashable

How Non-Profits Relied on Social Media in 2012 | Mashable | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - December 17, 2012 8:28 PM
Fundraising for non-profits is no easy task. No matter how noble the cause, getting folks to part with their hard-earned cash presents a tricky challenge.

But, more than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.

2012 saw more social effort and engagement than ever by non-profits, and the following infographic from MDG Advertising provides a handy overview. Based on statistics from a number of non-profit advocacy groups, it reflects a world of newfound potential for rallying people online for social good....
Jeff Domansky's insight:

Valuable look inside social giving and the infographic is a must-read for nonprofits and cause marketers. 

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