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Scooped by
Jeff Domansky
August 4, 2017 3:06 AM
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How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Surprisingly, when I started doing research into the latter, I realized there are hardly any sites out there with examples of modern, impressive landing pages that are more than just a sign-up form on a homepage. So we decided to compile a list of landing pages we love ourselves....
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Scooped by
Jeff Domansky
May 3, 2017 10:28 AM
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When car shoppers visit a dealership, they aren’t necessarily looking to buy right away. A car salesperson must nurture the relationship, answer their questions, offer a test drive, and relieve their doubts before a purchase is made. Marketers take their online prospects through a similar journey as they move from the awareness stage to the decision stage. In the decision stage of the buyer’s journey, prospects already know they have a problem, have evaluated their options, and are testing out who they should purchase from. Marketers know this well, as an estimated 93% of web-based companies and startups offer a free trial at the bottom of their marketing funnel. That percentage is overwhelming because a free trial offer is the best way for prospects to experience the product and sell themselves on using it. Now let’s examine how businesses are using free trial landing pages to convert prospects....
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Scooped by
Jeff Domansky
April 26, 2017 11:24 AM
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My video landing page is the highest converting page I’ve ever had, bar none. Ever since I started using that video on the homepage, my conversions took a noticeable upturn, and haven’t slowed a bit!In this article, I’m going to show you some of the principles that I’ve learned as I’ve split test my videos, tweaked my home page, and watched the conversions pour in. And, just to up the ante, consider how much time and money you’re wasting with a low-converting landing page....
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Scooped by
Jeff Domansky
October 30, 2016 10:58 AM
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A 26% lift may not seem impressive to some, but from an annual perspective, that one change grew revenue well into six figures. If you know anything about me, you know I’m obsessed with split testing. I kept testing, kept tweaking, and kept optimizing my contact page. With every test, I learned some new lessons. Here’s my big takeaway: Getting people to contact you is valuable. Making it easy for them to contact you is even better. Why? Because these are warm leads. Anything you do to move qualified leads into your funnel is a smart move. How do you turn your boring ol’ contact page into a massive lead magnet? Let me give you the perspective-setting intro, then we’ll dive into some tricks....
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Scooped by
Jeff Domansky
July 15, 2016 3:19 AM
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If you want to capture more targeted leads, then your landing page has to convey your message well. But, the truth is that most landing pages don’t convert, which is why most people complain about low conversion rates. You can change the story by following 6 steps to create high-converting landing pages....
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Scooped by
Jeff Domansky
March 22, 2016 10:49 AM
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If converting traffic to subscribers is high on your list of priorities, you won’t want to miss today’s episode of the ProBlogger podcast, where I chat with “Conversion Educator” Tim Paige of LeadPages. Getting better conversions on our websites is something I think bloggers really need to know, and Tim certainly doesn’t hold back! Even if you don’t use LeadPages as a landing site for your blog, you can really get something out of this conversation. Tim discusses what he calls his “Reverse Value Bomb” and strategies to get more opt-ins on your site (including a section about content upgrades – one of the best-converting strategies you can have). From emerging trends in online marketing we need to be paying attention to, to creating an optimised landing page in five minutes, there is a ton of value in this episode, including a special offer for ProBlogger readers....
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Scooped by
Jeff Domansky
February 19, 2016 1:21 AM
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Wouldn’t it be nice if someone could give you a brief checklist for creating a high-converting, truly mobile friendly landing page?
Thought so. So, in today’s article, I am going to do exactly that…give you a 5-point optimization framework to start meeting customer adoption of mobile. ...
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Scooped by
Jeff Domansky
May 15, 2017 10:54 AM
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There is no perfect landing page design, but there are proven design best practices. In our latest Landing Page Design Best Practices guide, we help you answer all of those questions and many more. With this guide, you’ll learn: - Why landing pages should be focused on a single goal and best practices to convert visitors into leads and customers - How to use Cialdini’s principles of influence and other psychological techniques to your advantage - Specific tips on how to design each landing page element to achieve your conversion goals - Why the visitor’s post-click experience is just as important as the pre-click experience and how to optimize each component....
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Scooped by
Jeff Domansky
April 30, 2017 9:06 AM
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Since the 1960s much has changed. What hasn’t changed is: people use their emotions as much as their reasoning when buying, it’s still well-known and valid. We even know how particular emotions influence buyers! According to Geoffrey James, the sales expert, all buying decisions are driven by greed, fear, altruism, envy, pride, and shame. Emotional appeal in advertising is certainly a real thing, and there are plenty of emotional advertising examples to draw inspiration from (see Proctor and Gamble’s “Thank You Mom” Olympics commercial). But in today’s post, I’m going to show how to use the following six emotions on your landing page to encourage people to buy from you....
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Scooped by
Jeff Domansky
November 4, 2016 3:56 PM
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Optimizely recognizes that landing pages are perfect for establishing a great first impression and are an essential component of their overall marketing strategy. The company uses landing pages to target product, marketing, and brand managers — offering an array of assets for their audience’s information....
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Scooped by
Jeff Domansky
August 26, 2016 7:59 PM
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To put this another way, for every $92 of advertising revenue spent, only $1 is being invested into CRO and A/B testing efforts - you know, the part that actually turns your ad dollars into converting leads. Shocked? We were, too.
Why would anyone throw money down the drain like that? We’re guessing it is probably happening out of ignorance, but if you want more conversions, you can’t afford to ignore landing page trends, best practices, and A/B testing.
This is why we decided to take on a colossal task. We’ve chosen 100 landing page examples and critiqued them on their optimization efforts to show you exactly what works and what doesn’t when it comes to CRO. We’ll start with the landing page example showcase, showing you a mug shot of every landing page. Then, we will discuss what page elements help the conversion process and which elements are a disgrace to landing page optimization....
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Scooped by
Jeff Domansky
June 15, 2016 11:16 AM
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Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Surprisingly, when I started doing research into the latter, I realized there are hardly any sites out there with examples of modern, impressive landing pages that are more than just a sign-up form on a homepage. So we decided to compile a list of landing pages we love ourselves. Big, big caveat here: I don't have access to any of the stats for these pages, so I can't tell you how well they convert visitors, leads, and customers. Still, these examples have some of the best combinations of those nuanced landing page elements I've ever seen. Obviously, if you feel inspired to try any of these tactics on your own site, the only way to know whether they'll work for you for sure is by testing them out for yourself....
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Scooped by
Jeff Domansky
March 20, 2016 11:25 AM
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When you’re building a landing page for the purpose of converting leads into customers, you must take bold steps to eliminate all potential credibility killers. Landing pages, in general, are effective tools for building your business. According to MarketingSherpa, “landing pages are effective for 94% of B2B and B2C companies.” In this in-depth article, I want to show you 4 landing page credibility killers that you should eliminate right now....
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Get inspired by these 16 brilliant landing page design examples from HubSpot..