If desktop search is the first trillion, and mobile search is the second trillion, where will we find the third trillion?
Well, for a start, there is some growth still to come even in searches like those that people are already doing even in the most mature markets - the best argument I have for that is this chart which shows the growth of e-commerce, and how all of Amazon’s growth fits into around 8% of the total retail market. Just as e-commerce has further to go, so there is still untapped search demand.
But that’s going to be slow going - it’s not going to add a trillion / year any time soon.
So what might?
Well, my theory is that it’s going to come from searches people aren’t doing yet.
Here’s some data and evidence...
Scooped by
Jeff Domansky
November 17, 2016 11:56 PM
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jabgrafting's comment,
November 18, 2016 1:23 AM
hiiii
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As a content marketer, here's a powerful statistic you need to consider: 39% of searchers needs were not met! Start there with your plans for content marketing.