Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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Transformation in digital marketing: five ways to work

Transformation in digital marketing: five ways to work | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - August 20, 2013 10:00 AM

It is not so much a revolution but a rapid evolution and digital transformation....The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013. If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be....

Jeff Domansky's insight:

Change is constant and adaptation is forever.

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Twitter taking businesses to new heights

Twitter taking businesses to new heights | Public Relations & Social Marketing Insight | Scoop.it
From www.cnbc.com - August 7, 2013 9:12 AM

Case study: Virgin America is using its Twitter presence to handle everything from seat changes to cocktail requests—even at 35,000 feet.


Steve Jenkins was waiting for takeoff when he noticed it—his boarding pass for Virgin America Flight 753, bound for San Francisco, was missing his frequent flier number. He could have flagged a flight attendant. He could have called customer service. Instead, Jenkins, the CEO of a Seattle-based gaming company, decided to pick up his phone and tweet.


Four minutes later, Virgin America responded:Jenkins messaged @VirginAmerica with his ticket details. He was all set before the plane left the tarmac."It would have taken me longer to call, go through the whole phone tree, find someone, and authenticate myself," he said. "And if I hadn't done it when I thought about it, I might have forgotten about it."...

Jeff Domansky's insight:

It's a trend but not many businesses will be able to deliver real-time "social service like Virgin Airlines or other large companies." That's not going to stop the rise in consumer expectations for immediate solutions via twitter and other social media though. Watch for this trend to become a big issue for businesses of every size.

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Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study

Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study | Public Relations & Social Marketing Insight | Scoop.it
From www.dailymail.co.uk - August 7, 2013 10:07 AM

The show's over for TV: Adults set to spend more time using digital media than watching television by end of this year, claims study.


People will soon be spending more time using their smartphones and tablets for surfing the web, checking social networks and playing games than they do watching television, new research has found.The average adult will use a mobile device for five hours a day compared to just four and half hours watching television.A US marketing company has claimed the tipping point when digital devices surpass the popularity of TV will come later this year....

Jeff Domansky's insight:

Social has arrived... 

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Six Current and Six Rapidly Expanding Trends Marketers Should Focus On

Six Current and Six Rapidly Expanding Trends Marketers Should Focus On | Public Relations & Social Marketing Insight | Scoop.it
From rishadt.wordpress.com - April 26, 2013 2:16 AM

It is clear to everyone today that six forces are driving the future. These are that the world is, and it will become more a) Digital b) Networked and connected c) Mobile d) Social ( we live in a people network age) e) Driven by emerging markets f) People powered as tech democratizes everything and empowers people Now we are anticipating six key drivers of the future that build on the original six trends. And we are building our future strategy around these six new realities....

Jeff Domansky's insight:

Trend watchers take note...

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