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There is a lot of social media sites out there, but what are the differences between these platforms and why would businesses want to use each specific one? Depending on your industry some might work better for you than others, but I believe that all businesses should be using these top social networks as much as they can. Today, people are no longer turning to the yellow pages to find the services or products you offer, but instead they are doing a quick search online. Making sure you have a positive presence in the top social media sites is important. These are my personal thoughts and opinions on the seven top social media networks (by user base) and an idea of what type of content you might see and want to use on each one....
..Social.com lets marketers integrate CRM information from Salesforce.com with data held by social media companies. For example, a marketer buying targeted advertising on Facebook could combine the interests expressed by Facebook users with its own customer information in order to refine the audience for a campaign. The dashboard includes a "trending" word cloud that can help marketers identify topics or hashtags to which they can quickly tie sponsored stories, posts or tweets. Speaking at a Salesforce.com customer day in San Francisco, Adam Bain, chief revenue officer for Twitter, called this "buying into the moment." Gordon Evans, vice president of product marketing for Salesforce.com, told ClickZ, "We can connect real-time social listening with ad campaigns. If a hashtag is trending and has positive social sentiment, you can buy ads against whenever someone uses that hashtag, via Twitter keyword targeting."...
In the wake of Monday's Boston Marathon bombings, it's apparent that we need to continue the conversation about how people and brands communicate during times of tragedy and crisis. Here are some social dos and don'ts to help prepare for a tragedy.... Let’s face it, social media isn't always in the hands of accredited public relations professionals with years of crisis management experience on their resume. Does your community manager know the answers to these questions? Chances are if they don’t then neither does the organization: - Do we comment when there is a natural disaster or national tragedy? If so, what does that sound like? - Cease all scheduled or planned content for X period of time. - Check ad schedule and pull content promotion or campaigns for X amount of time....
The big question that is often asked about social media when it comes to investing money, resources, and time is “what is the return on investment?” Some pundits will say that’s not the right question because it is like asking “what is the ROI on your phone?”. Others will say social media should stand up and be measured in its own right. The challenge though is that we live in a multi-channel marketing world and the path to your sales door for your product is not a straight path and easy to measure....
Are social and content teams working closely enough, especially at enterprise organizations? Here are four tips for finding common ground between your social media and content marketing strategies. To maintain a healthy relationship between the two teams, some marketers look at social as the creation of micro-content. Yet, others might see this as limiting, considering how the rules of content engagement differ from those of social engagement across various channels.
By now, if social media isn't a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand. But simply having an account and broadcasting company news isn't enough. To attract and keep customers -- and to build a strong brand online -- business owners need to be active on social media. They have to provide valuable information and engage with their followers. Here are four things businesses should be doing on social media in order to grow the brand online...
...The value of content for brands has been slow and time-coming, but businesses are beginning to realize it’s not the fact that you are on social media that counts; it’s what you are publishing. The old-time image of a CEO coming out of his office and proclaiming, “Well, we better get on Twitter,” is transforming into “We now have hundreds of thousands of followers, let’s start showing them some great content.” Social networks like Pinterest have made it relatively easy to share content in an attractive way through images. Because technology is making it possible to access the entire Internet anywhere a person goes, thanks to rampant wifi and cell-tower access, users are actually getting better at and more accustomed to consuming a large amount of content on a consistent basis. Most people are no longer interested in just following their high school classmates on Twitter or Facebook. They now want to know what value there is in what they have to say....
There are always situations where leasing works, but if you can buy the asset of content, and you know that (if done correctly) the asset will grow in value, why would you ever pass up that opportunity... If executed correctly, you can leverage (and re-leverage) that asset to continually communicate with customers and prospects. A great example of this is CMI’s 100 Content Marketing Examples eBook. That piece of “owned” content was made up of about 50 other pieces of “owned” content. For the most part, top-tier content marketing like this does not depreciate over time (it’s what publishing folks call “evergreen” content), unlike a car. Great content works more like buying a house or property — if it’s good, and can easily be found (location), it will go up in value....
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Looking to get your startup or small business on the path to success? There are lots of resources that can help you know how to approach your marketing, partners, suppliers, design, and legal matters, which are all crucial to the success of your business. Here are 10 killer resources that will help you take your business from idea to successful execution....
... Each of the social channels caters to different ways of communicating, of course, such as Twitter, for short bursts of content in 140 characters or less and Pinterest, where you can post for pictures and beautiful images as part of your communications strategy. But there are plenty of tools in the PR playbook that apply across the board. Chris Vary, executive VP of digital innovation at Weber Shandwick, tackled how PR pros can use three of the main social channels more effectively during a presentation last week at PR News’ Big 3 Conference (Twitter, Pinterest, Facebook). The presentation, titled “The Big Picture on The Big Three,” included the following tips for using the three channels for PR and communications...
Social media will take over your life if you let it. Every day there is a new update you need to know about, a new social network that everyone's talking about, and a new trend that's changing how you reach customers. But if you can carve out some time to stop, reflect and strategize on your current marketing ideas, then there are some ways you can quickly cut the fat, save some money, and still get better results in the long run. You just need to know where to look. So here are three easy ways to save money -- and still thrive -- in social media....
When a small business sets out to grow their visibility online, it’s always good to have a plan in place. The plan should be strategic and well researched. It will help you, the small business owner, to connect with your target customers and grow your visibility. Social Media is a great way that small business owners can grow their visibility online. Case in point, in a recent survey by Manta of 600 small business owners across the United States: 90% of them said that they are actively engaged in social networking sites and 74% felt that social networking online was very valuable and that it was starting to out-weigh networking in-person. How to reach your target customers What can you do as a small business owner to grow your visibility and become active in social media? By using the acronym R.A.C.K, I want to share a few suggestions of how you can rack-up social media cred....
It’s a 5 Step Program. Brands flip out, sober up and discover Social PR ROI. Control Freaks and Social PR Alert: You have officially lost control of your brand message. But have you also lost control of how customers perceive your brand? The good news is “no” but not without a high level strategy to guide your social efforts. A new report by The Wildfire by Google Team — The Road to ROI – Building a Strategy for Social Marketing Success outlines five initiatives smart organizations small and large can use to build a strategy that will can rein in some of the madness that is the social web and make you a social star!....
Tactical fatigue getting you down? How about lack of results from your efforts? ... How about we hit the pause button and look at some areas of impact on your business first? Maybe you set out with an objective and quantifiable goals for your marketing plan and aligned social media to those, then found that it's taking too long to close the gap on your goals. Or perhaps you've been testing the waters on some of the social networks, figured out that's all you can do, and moved on, abandoning those outposts. 7 areas of impact to get back on track...
We used to turn to witch doctors when we felt angry and powerless; now we tweet. Those who feel wronged by corporations have increasingly taken to social media to get their revenge. For business, this represents a threat — and an opportunity — that obviously can't be ignored. A 2012 Nielsen survey found that people value advice from online peers on both what to buy as well as what to avoid. Almost two in tree of those who review products online say they do so to protect others; an additional one in four use social media to punish corporations for their own bad experiences. This disciplining of brands through social media is a global phenomenon, but there are important regional differences and corporations would do well to localize their response....
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Beaucoup de dentistes à qui je parle me demande pourquoi devraient-ils être sur les réseaux sociaux et lesquels devraient-ils prioriser.
Jonathan