Public Relations & Social Marketing Insight

By now, every business knows it has to be smart in its online strategy. Gone are the vanity metrics of yesteryear, with numbers of downloads, visitors, and the like. Now it’s all about user engagement, customer loyalty, and business results.

This startup based in Singapore and India is using AI to automate a lot of what goes into generating sales leads and acting on them fast.

More and more sophisticated tools are coming into the market to help with tracking what’s actionable that really matters to the business. Conversion rate optimization, funnel analysis, real time heat maps, abandoned cart recovery, sales lead generation – there are tech tools for all that and more. The trouble is many businesses are just not equipped to derive insights from these tools or act on them. Small and medium businesses (SMBs) especially can’t afford to hire high caliber data scientists to make the best use of the tools for customer retention or sales closure.

That’s where Lucep comes in. This startup based in Singapore and India is using artificial intelligence (AI) to automate a lot of what goes into generating leads and then acting on them fast. Sales Gorilla is the name of its AI engine behind the Lucep app....