Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
April 21, 2013 10:48 AM
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The Store Is Media And Media Is The Store

The Store Is Media And Media Is The Store | Public Relations & Social Marketing Insight | Scoop.it

...You see, what’s actually evolving is a new and far more complex role for the store, and online brands like Google, Bonobos and Warby Parker are affirming it, as they each embark on creating their own, branded, physical stores. They along with a growing number of other online pure-plays recognize that in order to “fully actualize” their brands, they need to animate a physical presence and visceral experience for their consumers, not to move products but more critically, to move hearts and minds – to sell the idea, essence and values of the brand – all of which has more traditionally been viewed as the role of media. Which brings us to a critical point....

Jeff Domansky's insight:

Retail has been disrupted by social media. Now what?

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Rescooped by Jeff Domansky from Curation, Social Business and Beyond
January 15, 2013 2:33 PM
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Top 250 Social Internet Retailers

Top 250 Social Internet Retailers | Public Relations & Social Marketing Insight | Scoop.it

So who are these social media front runners? Most of them are the big named brands that you know and love.Victoria’s Secret, Walmart and Adidas lead the Facebook front, while Nordstrom, Williams-Sonoma and Barneys New York lead on Pinterest.

 

Want to slip to the top? Know your demographic, produce engaging content and find the social media platform that’s right for you...


Via janlgordon
Jeff Domansky's insight:

Jan Gordon's comments on the data are worth reading. A very interesting social media snapshot for retailers, marketing and PR pros...

janlgordon's comment, January 15, 2013 9:20 PM
Hi Jesse Soininen Thanks for your comment, I like what you said as well, this picture is definitely worth a thousand words!
janlgordon's comment, January 15, 2013 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!