Public Relations & Social Marketing Insight

London's Waterloo Station has an attention-grabbing piece of cargo passing through: a crate made to hold "predatory livestock" for Jurassic World's fictional InGen Technologies.

With the summer blockbuster's opening weekend just a week away, Universal Pictures is clearly stepping up its marketing effort with cobranded partnerships like the (actually decent-sounding) Dairy Queen Jurassic Smash Blizzard and a big out-of-home push.

The Waterloo stunt quickly proved its worth in social media, vaulting to Reddit's front page today....

If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.

The Danish brewer, with help from ad agency Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazoned with the headline, "Probably the best poster in the world." The brand was on hand to monitor the drinkers, making sure no one was under 18....

In a bit of Friday weirdness, we came across a press release that we just had to share with you. It turns out that Anchor Communications has hit a major milestone: or brilliant stunt?s CEO has notched a Klout score of 68 and issued this PR Web press release to put it on the record...