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For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings. But, you have to know how to use the opportunity to your advantage....
Deirdre Breakenridge shares five valuable ways to make the CFO your best friend. Sage advice.