The Future of Marketing Is Here: Predictive Intelligence | Public Relations & Social Marketing Insight |

Predictive intelligence might sound like a futuristic tool that belongs in a science fiction film. But today’s marketers are using the technology to deliver what their customers want before they even know they want it.

Predictive intelligence tools are helping companies like furniture retailer Room & Board improve their bottom line and reach customers more effectively. They implemented Salesforce’s Marketing Cloud technology that analyzed customer traffic data and predictive analytics to suggest additional purchases to customers in real time. The result was an incredible 2900% ROI.

Granted, not many businesses will enjoy the same success as Room & Board. But the technology has evolved so much to the point that marketers can’t ignore some new revelations — like a system that offers recommendations based on customer traffic patterns.

Providing customers with a personalized experience continues to prove a positive ROI. If you’re unfamiliar with the concept, you should know what predictive intelligence is and what tools are available....