Public Relations & Social Marketing Insight

Maggie Haberman started working at the New York Times in 2015 — with just one little problem. She didn’t know what she was supposed to be doing there.“

I was looking for a lane, so I picked up Trump because nobody seemed very interested in Trump,” Haberman said on the latest episode of Recode Decode, hosted by Kara Swisher. “I knew him and I knew his people.”

Just two years later, she’s one of the NYT’s best-known reporters thanks to her coverage of Trump’s campaign and, now, his presidency. But for most of her career, Haberman had dreamed of one day being the Times’ chief New York correspondent, covering the city’s “broken” political system.

Speaking with Swisher at the 2017 Texas Tribune Festival, along with Washington Post reporter David Fahrenthold, Haberman said she learned “the number one rule” about Donald Trump while working at the New York Post, which he would call frequently as a “source” of gossip about himself.

“In his brain, two things are true,” she said. “No one speaks for him except him, even if he actually has a spokesman, and he believes that facts can be changed so that they can be something other than what you thought they were a day ago.”

Earlier this year, Hack PR had a problem. The unorthodox public relations firm had snapped up a new client, a deep-pocketed entrepreneur with political ambitions. Unfortunately, nobody really knew who he was, and the campaign it launched for him failed to convert into any real coverage save for a couple of pieces in the Huffington Post and The Washington Times. They needed another idea.

So, in their words, they hustled.There’s an old Internet joke that says politicians should wear the logos of their donors, much like Nascar drivers wear the logos of their sponsors. Taking inspiration from that, Hack PR pitched the idea to its client that it try and make it law through a California ballot initiative.

But unfortunately, this didn’t pan out either. It wasn’t for lack of trying. The firm took the provocative step of printing a full-sized cutout of everyone in the California Legislature, adorned with the logos of Chevron and AT&T, and other prolific donors. These were left at the steps of the Sacramento State Capital building for all to see. But as before, nada.

Then....

Under more ordinary circumstances, the cover of the issue for February 13 and 20, 2017—our Anniversary Issue, marking ninety-two years—would feature some version of Rea Irvin’s classic image of the monocled dandy Eustace Tilley. This year, as a response to the opening weeks of the Trump Administration, particularly the executive order on immigration, we feature John W. Tomac’s dark, unwelcoming image, “Liberty’s Flameout.” “It used to be that the Statue of Liberty, and her shining torch, was the vision that welcomed new immigrants. And, at the same time, it was the symbol of American values,” Tomac says. “Now it seems that we are turning off the light.”

Here is a slide show of past Anniversary Issue covers....

But there is a third kind of humor that could ultimately do the most to deflate Trump. Last weekend, in an attempt to explain the new Administration’s insistence on lying about the size of the crowds at Trump’s Inauguration, Kellyanne Conway went on “Meet the Press” to explain that Sean Spicer, the White House press secretary, had been offering “alternative facts.”

Trump’s team knows the political power of a concise, catchy, and easily repeated phrase—and they must recognize, in “alternative facts,” a potential crack in the veneer of Trumpism. The phrase is not simply plainly ridiculous, it’s pathetically so. It’s the kind of thing that an aspiring strongman like Trump himself would never say—he just blusters, pretending, or maybe even believing, that the things he says are the real facts, the only facts. Instead, it’s what the semi-reasonable people who work for him have to come up with in order to serve two masters—Trump on the one hand and reality on the other. “He believes what he believes,” Spicer later said about his boss.

Donald Trump and his forthcoming presidency may be the greatest gift to Washington journalism since the invention of the expense account. His unorthodox approach to politics and governance has vaporized the standard, useful, yet boring script for reporting on a new administration’s doings. At his news conference last week, Trump began the process of washing the press completely out of his fake hair as he castigated CNN and BuzzFeed for reporting on the oppo-research dossier compiled on him. “Fake news,” said the man who has appeared on InfoWars and commended the outlet’s efforts.

Trump’s surrogate Newt Gingrich took to Sean Hannity’s program on Fox to assist in the maiming of the media. Trump and his team “need to go out there and understand they have it in their power to set the terms of this dialogue,” Gingrich said on the Jan. 11 episode. “They can close down the elite press.” Next up came Reince Priebus’announcement that Trump might evict the presidential press corps from the White House for lesser lodging in the adjacent Old Executive Office Building, and Sean Spicer’s admonition that reporters “adhere to a high level of decorum at press briefings and press conferences,” according to a readout of his two-hour summit with the head of the White House Correspondents’ Association. (Or else what, one wonders?)

Now, before the Committee to Protect Journalists throws up the batsign and the rest of us bemoan Trump’s actions as anti-press—which they are—let’s thank the incoming president for simplifying our mission. If Trump’s idea of a news conference is to spank the press, if his lieutenants believe the press needs shutting down, if his chief of staff wants to speculate about moving the White House press scrum off the premises, perhaps reporters ought to take the hint and prepare to cover his administration on their own terms. Instead of relying exclusively on the traditional skills of political reporting, the carriers of press cards ought to start thinking of covering Trump’s Washington like a war zone, where conflict follows conflict, where the fog prevents the collection of reliable information directly from the combatants, where the assignment is a matter of life or death....

Speaking in early December at a ceremony to honor Harry Reid’s retirement from the US Senate, Hillary Clinton took aim at a target that would have been totally unfamiliar to audiences as recently as the summer of 2016: fake news.

She spoke of “an epidemic” of the stuff that has “flooded social media” over the past year and “can have real-world consequences.”

This was reported largely as commentary on the Pizzagate conspiracy theory, which had recently led to an alarming armed standoff at DC’s Comet Ping Pong restaurant. But it was also pretty clearly an allusion to her own recently failed presidential campaign, especially because she spoke favorably of the idea of bipartisan legislation to curb foreign propaganda news, arguing that “it is imperative that leaders in both the private and public sector step up to protect our democracy and innocent lives.”...

Everyone from pollsters to pundits got the result of the US presidential election wrong.

But few can have made it in such an expensive manner.

Newsweek and a partner that prints up special commemorative issues has been forced into an embarrassing recall, after it sent out 125,000 copies of its Madam President issue designed to celebrate Hillary Clinton's win....

Let's begin by synchronizing our watches. We are in the Eastern time zone.

The legislative session is over, and Canadian Prime Minister Justin Trudeau is about to give his wrap-up press conference. The reporters trudge into the gallery, grumbling, as reporters like to do, about traffic and editors. Someone gives the "10 seconds" signal, and Trudeau strides to the podium. He gives a nod and starts ticking off his accomplishments. The first is self-praise for cutting taxes on the middle class and raising them on the one percent. "We've given nine out of 10 families more money each month to help with the costs of raising their kids," Trudeau says.

Justin Trudeau introduced a bill that would make marijuana legal – but what will that look like, and what will it mean for the U.S.?
It's strange to witness: He speaks in a modulated, indoor voice. His dark hair is a color found in nature. At home, there is a glamorous wife and three photogenic children, still not old enough to warm his seat at next week's G-20 summit or be involved in an espionage scandal.

When Trudeau moves on to his feminist bona fides (women and minorities make up more than half of his Cabinet), he pauses for a moment, but does not lose his train of thought. His words are coherent and will not need to be run through Google Translate when he is done (except if you want to translate his French into English)....

Several people have figured out that the best way to get a message to President Trump is to do so via a TV program he is likely to watch, but no one has gone to the lengths that John Oliver has to get a television-based message to the president.

On Sunday’s Last Week Tonight with John Oliver, the first new episode since Trump’s inauguration, Oliver revealed that his show has arranged to run a Trump-targeted ad locally in the Washington D.C. market on all three cable news shows Monday morning, between 8:30 a.m. and 9 a.m.

Oliver made the announcement during a segment on the show called “Trump vs. Truth,” about Trump’s reliance on information gleaned from dubious and often false outlets like Brietbart and Infowars, and his alarming tendency to lie about easily-debunked topics such as his inauguration crowd size, much as he did for a decade about the ratings for his NBC series, Celebrity Apprentice....

All modern American presidents have seen their disapproval rating surpass the 50 percent mark at some stage after taking office. Some reached that milestone faster than others but generally, it took all of them hundreds of days to do so. George Bush senior lasted an impressive 1,336 days before he hit 50 percent disapproval in Gallup's polls while Bill Clinton lasted 573 days before reaching majority disapproval. As a result of the federal debt crisis, Barack Obama passed the 50 percent mark 936 days into his presidency.

Donald Trump has reached majority disapproval in record time, just 8 days. When he entered office, an initial poll from Gallup showed that 45 percent of Americans approved of him, 45 disapproved and 10 percent were undecided. In his first week, he announced construction of the border wall, halted immigration from seven countries, gutted the Affordable Care Act and reversed U.S abortion policy, pushing his disapproval rating to 51 percent, according to a Gallup poll released on January 28....

Donald Trump doesn’t always speak with proper grammar. And he doesn’t always speak with facts. But he does speak with two other powerful tools: anger, and even more so, volatility.

The data visualization firm Periscopic lays it out in a new data visualization called On The Trump Emoto-Coaster. "If it felt like you were on an emotional roller coaster during this past Presidential election, just look at what was happening to Donald Trump," the team writes. "As shown in 10 of the major speeches he gave from July through December, there’s a rise and fall of intense emotion." As Trevor Noah so cuttingly put it last year, Trump has the unmodulated mentality of a toddler....

What can this small chapter tell us about what’s to come?

That Trump will be what columnist Frida Ghitis of the Miami Herald calls “the gaslighter in chief” — that he will pull out all the stops to make people think that they should believe him, not their own eyes. (“Gaslighting” is a reference to the 1940s movie in which a manipulative husband psychologically abuses his wife by denying the reality that the gaslights in their home are growing dimmer and dimmer.)

“The techniques,” Ghitis wrote, “include saying and doing things and then denying it, blaming others for misunderstanding, disparaging their concerns as oversensitivity, claiming outrageous statements were jokes or misunderstandings, and other forms of twilighting the truth.”...

There’s a lot of talk right now that polling failed. But Trump’s win was hardly an unpredictable “black swan” event. All the evidence was there, if you knew how to read it.In fact, the polls did ok, 2016 was not even a particularly large miss by historical standards.

Most states ended up within the polling margin of error, and the more careful forecasts only gave Clinton a 70 percent chance. By the last week before the election, a Trump victory was twice as likely as losing a game of Russian Roulette.

Yet the most optimistic predictions gave Clinton a 90 percent chance, because they missed a fundamental fact: polling errors tend to affect many states at once, and in the same direction.

To understand the vast gulf between 70 percent and 90 percent it helps to convert probabilities to odds, the ratio of chances to win against chances to lose. A 50% chance is a coin flip, or 1:1 odds. A 66% chance – around where FiveThirtyEight’s put Clinton the last week before the election – is 66:33 or 2:1 odds. If you roll that die, it shouldn’t be surprising when it comes up red....