Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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May 9, 2017 10:49 AM
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5 Newsletter Signup Boxes We Love - MediaShift

5 Newsletter Signup Boxes We Love - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

The pop-up form can be tricky. Sites can be dinged by Google for interrupting or obscuring the reader’s experience. So why bother? At nearly two percent, the conversion rate for pop-ups is remarkably high, and while using them may interrupt usability, gaining immediate access to a reader’s inbox is a powerful tool for newsrooms.


Pop-up forms get a bad rap, but for those sites that are willing to take the risk by using ads to garner subscribers, they make it worth their while.


We’ve listed five of our favorite, most eye-catching pop-up forms from across the web. Not only are these forms interesting, they actually convince us to sign up for a newsletter we otherwise may have overlooked....

Jeff Domansky's insight:

When it comes to newsletters, the meat of your product should be the content of the email. But a great pop-up subscription box is also key!

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November 19, 2016 10:59 PM
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15 Email Newsletter Examples We Love Getting in Our Inboxes

15 Email Newsletter Examples We Love Getting in Our Inboxes | Public Relations & Social Marketing Insight | Scoop.it

If you've decided that you want to start an email newsletter, or you want to revamp one that's not performing well, keep on reading. We've compiled some of our absolute favorite email newsletters to inspire you to make the best email newsletter for your company possible.

Each newsletter on this list is fabulous for different reasons. Some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers' needs. Check 'em out....

Jeff Domansky's insight:

Lots of learning from these 15 newsletter examples from HubSpot.

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September 21, 2016 2:12 AM
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Beautiful and easy to use newsletters | Smore

Beautiful and easy to use newsletters | Smore | Public Relations & Social Marketing Insight | Scoop.it

Beautiful newsletters in minutes? You bet.

 

Looking for a fast and easy way to communicate with your customers?

 

Get stylish, effective results in 5 minutes or less....

Jeff Domansky's insight:

Newsletters in 5 minutes or less.

Monica S Mcfeeters's curator insight, September 21, 2016 5:53 AM

Newsletters in 5 minutes or less.

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September 24, 2015 1:58 AM
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Newsletter Design: 10 Awesome Hacks For Emails That Convert

Newsletter Design: 10 Awesome Hacks For Emails That Convert | Public Relations & Social Marketing Insight | Scoop.it

A recent study by Principal Financial Group among Millennial internet users revealed that over 40% of them still prefer to be reached via email by companies in various spaces: retail stores, financial institutions, wellness centers and insurance companies.


MarketingSherpa discovered a much more pronounced trend: according to their study, a large majority of U.S. adults —72% — prefer communication with companies to happen through email. The same study showed that 86% of U.S. adults would like to receive promo emails at least monthly and 61 percent at least weekly. If that doesn’t ring a bell, I honestly don’t know what would.

Jeff Domansky's insight:

Get a lead on your competitors by designing stunning email newsletters that convert.

Marco Favero's curator insight, September 24, 2015 2:44 AM

aggiungere la vostra comprensione ...

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January 12, 2014 9:11 AM
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7 Simple Edits That Make Your Writing 100% More Powerful

7 Simple Edits That Make Your Writing 100% More Powerful | Public Relations & Social Marketing Insight | Scoop.it

What popular bloggers know that many people don’t know (or don’t want to believe) is that a post isn’t finished simply because they’ve said everything they want to say. In many ways that’s just the beginning.Think of your draft as a rough diamond. Value is hidden inside it and you need an expert gem cutter to reveal its beauty and clarity.


...Fortunately, editing isn’t rocket science. If you have someone to show you how.


So let’s break down the rules that’ll help you transform your unremarkable draft into a perfectly polished post....

Jeff Domansky's insight:

Shane Arthur shares seven exceptional editing tips for bloggers, marketers, content and web writers. Recommended reading.

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February 23, 2017 11:43 AM
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4 Ways the Email Newsletter Is Making News Better

4 Ways the Email Newsletter Is Making News Better | Public Relations & Social Marketing Insight | Scoop.it

The sheer amount of Internet content—true or not—is one of the reasons 62 percent of people use social media as a news source, but it’s also part of why more discerning audiences are retreating to the humble email newsletter.

 

While the post-election surge of interest in reputable journalism led to subscription surges at many major publishers, it also leaves readers with an overabundance of news.

 

People want real news but need it fast, and newsletters provide the convenience of Facebook with less noise.

 

Meanwhile, the email newsletters publishers have long relied on to boost engagement and ROI are now being recognized as a means to hold onto these new subscribers. Though derided and routinely declared dead, email remains a favorite of audiences and publishers alike simply by playing to its strengths: delivering easily-digestible content that increases traffic....

Jeff Domansky's insight:

The email newsletter may have a new life as a trusted source for "real" news as well as a filter for all the news and social media "noise" around us. Of course, it could also be used for fake news too.

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October 12, 2016 1:26 AM
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Newsletter Optimization: Take your Newsletter to the next level

Newsletter Optimization: Take your Newsletter to the next level | Public Relations & Social Marketing Insight | Scoop.it

When it comes to marketing channels, the newsletter is the dependable workhorse. New and flashier channels come and go, but the trusty newsletter has continued to be the backbone of content marketing distribution strategy – delivering vital traffic on a measurable and predictable basis.

 

Setting up an infrastructure for your newsletter program is as important as the content that fills it and, sadly, many companies are operating blind when it comes to their newsletter success metrics. 

 

In this post, I’m going to walk through the five essential steps that you should be taking when you build out your content marketing newsletter optimization strategy....

Jeff Domansky's insight:

The infrastructure of your newsletter program is as important as the content that fills it. Here are the essential steps to achieve newsletter optimization.

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September 12, 2016 12:35 PM
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brand newsletters

brand newsletters | Public Relations & Social Marketing Insight | Scoop.it

Most brands have some form of newsletter to connect with customers. But for many brands, more emphasis is placed on getting people to sign up than on giving them a reason to sign up.

Last week David Hieatt, founder of Hiut Denim and the Do Lectures gave a workshop in London on the power of the humble email newsletter. I didn’t go to the workshop, but how he described it got me thinking about this often overlooked communication tool:

“In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world…

“A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come…

“I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin.

“But when done right, they become something else. With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold.”...

Jeff Domansky's insight:

Tom Fishburne offers a thoughtful commentary on brand newsletters, their impact and lack of effectiveness.

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September 24, 2015 1:45 AM
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10 Best Email Signature #Design Case Studies [Tips to Create Your Own] | Canva

10 Best Email Signature #Design Case Studies [Tips to Create Your Own] | Canva | Public Relations & Social Marketing Insight | Scoop.it

If you conduct business via email, your email signature is often one of the final points of communication a consumer has with your service/brand.


A good email signature is simple, informative, professional, and puts the information in the forefront. But, this doesn’t mean your signature has to look dull or boring. There are many ways to get the most out of your email signature, so let’s run over 10 easy tips and look at somebeautiful examples....

Jeff Domansky's insight:

They say first impressions are important, but what about last impressions? Here's how to create memorable email signatures.

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November 19, 2013 2:16 AM
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How TinyLetter Is Making Us Fall In Love With Email Again

How TinyLetter Is Making Us Fall In Love With Email Again | Public Relations & Social Marketing Insight | Scoop.it

Thanks to TinyLetter and the demise of Google Reader we're all emailing like it's 1999...


...TinyLetter is to MailChimp what Tumblr is to WordPress: It's newsletters for dummies. "I think my mom could use TinyLetter," claims Kiefer Lee. Unlike MailChimp, which caters to businesses and offers all sorts of testing and analytics features, TinyLetter provides just the basics. Writing a message is just like writing an email in Gmail, meaning the process takes only as long as crafting the body text.


Getting people to subscribe to letters is just as easy. TinyLetter provides an embed code for those who want to put a box on their website. Or interested readers can head straight to a letter's TinyLetters landing page, which consists of a short description, a place to subscribe, and a link to previous messages, all against one big, bold, and beautiful image.


Oh, and unlike MailChimp, it's free. The service does have a limit on subscribers to a given newsletter, but the company works with very popular mailers on that....

Jeff Domansky's insight:

Good look at a useful newsletter and email tool called TinyLetter. Worth exploring.

Jeff Domansky's curator insight, November 19, 2013 2:47 AM

A cool newsletter tool worth exploring.