Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
November 4, 2016 10:06 AM
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Sonos Says Music Industry About to Explode Again, And It's Ready

Sonos Says Music Industry About to Explode Again, And It's Ready | Public Relations & Social Marketing Insight | Scoop.it

When Sonos unveiled its first connected speakers over 10 years ago, it may have seemed a bit gutsy. At the time, the idea that Wi-Fi would blanket every home and serve as reliable way to pipe music from room to room wasn't necessarily a given. But having checked off its first big bet as a safe one, the company is ready to roll the dice on another unconventional idea: The music industry is about to explode again. And increasingly, it's betting, music will be even more integrated into our everyday lives.

 

This isn't to say that record labels will see their profits return to pre-Napster levels—Indeed the entire structure of the music industry is fractured across many more players now—but according to Sonos's chief marketing officer Joy Howard, the rise of paid subscription services will lead to a new phase of the music industry. And the streaming boom is only just getting started.

 

"In the first six months of this year, the number of paid subscriptions have doubled," Howard said at a session hosted by Fast Company as part of its 2016 Innovation Festival in New York City. "That’s the fastest that they’ve ever grown. Now people are saying that in the next 15 years, the music industry will double in size across the entire ecosystem."...

Jeff Domansky's insight:

Over a decade ago, Sonos smartly bet on music-over-Wi-Fi. Now CMO Joy Howard looks ahead to a future where music is built into every home.

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June 15, 2014 2:02 AM
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Amazon Prime Adds Music: The Good And The Bad

Amazon Prime Adds Music: The Good And The Bad | Public Relations & Social Marketing Insight | Scoop.it

As predicted, Amazon Prime has joined the ranks of music streaming services today as its new Prime Music service has now gone live. Let’s look at the pros and cons of the Prime Music as it now appears.


Although it’s not publicly stated, it’s reported that Amazon Prime currently has somewhere around 10 million subscribers in the US and around 20 million worldwide. If all were to suddenly engage in Prime Music that would immediately make the service one of the major players in the streaming music world.


The big question is, how many of its subscribers will actually care that they even have the music feature available? Will adding music discourage subscriber churn or even increase its subscriber base? These are just a few of the more interesting questions when it comes to Amazon Prime Music. That said, there’s another new streaming music service now available, and that’s a good thing for the music business....

Jeff Domansky's insight:

Will you like Amazon's new music ?

KacperOgielski's curator insight, June 15, 2014 4:20 AM

I like girls with guitarrr :)

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October 6, 2015 9:16 AM
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Music Streaming Revenues Surpass Physical Format Sales | Statista

Music Streaming Revenues Surpass Physical Format Sales | Statista | Public Relations & Social Marketing Insight | Scoop.it

The days of physical music distribution are slowly coming to an end. According to RIAA mid-year statistics, music downloads and streaming services accounted for more than 70 percent of music industry revenues in the United States in the first half of 2015. Physical formats, e.g. CDs and LPs now account for less than 1 in 4 dollars earned by the U.S. recording industry.


However, it seems that music lovers haven't just moved on from physical formats but also from the general idea of "owning" music. Revenues from permanent downloads declined by 4 percent while streaming revenues soared by 23 percent. It appears as if downloads were only a transitional technology....

Jeff Domansky's insight:

This chart breaks down US music industry revenues by type of distribution. Fascinating buyer journey. How have your music and listening styles changed?

Michael Johnson's curator insight, November 13, 2016 7:42 PM

Another telling infographic from statista.com, it may be a short article but this picture speaks volumes about the trends of music revenue sources. As digital downloads trend down and physical purchases take a huge hit, streaming continues to climb high. If this trend continues, it wont be long until streaming, or maybe something new takes the forefront of music sales.

Ebony Houston's curator insight, September 16, 2018 11:02 PM
This is not surprising being that the industry once known to push physical copies is conforming to the now "digital world" and advancing technology i.e. cars, phones, stereos to accommodate the broader public. Being that statistic.com is more of a fact and statistics based site I would say it would be valuable and resourceful to industry pros and the general audience for research purposes. 
Demeco Turner's curator insight, May 24, 2020 10:28 PM
Music streaming is definitely becoming more popular. I agree that people seldom buy music currently. I do own lots of music on cd and various other platforms for streaming. Although streaming has become popular, all artists do not stream. Yes this was a major source for statistical information.