Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Millennia!s! That dreaded word is enough to strike fear into the hearts of concerned baby boomers around the globe.
Today, were going to appreciate the positive contributions of millennials to the English language. more Specifically, we're going to explore the official and unofficial portmanteaus that millennials just can't stop using 
No comment yet.
Sign up to comment
Scoop.it!
Retailers worrying about millennials ditching their stores in favor of mobile purchasing may be focused in the wrong direction. Millennials are participating in mobile shopping in a big way but they still favor going to the store. As might be expected, most (63%) millennials shop on their smartphones every day, according to a new study. However, when it comes to purchasing, the majority (53%) of purchases are made in stores, according to the generational research conducted by Alliance Data. Some (39%) millennials are purchasing online, of course, just as are other consumers. And for millennials, most (65%) are comfortable making those online purchase with their phones....
Jeff Domansky's insight:
So now what are those mi!!ennials up to?
Scoop.it!
Much has been written about “millennials” and much of it makes sweeping assumptions, often representing this vast group as “the yoof,” a homogenous bunch of bright young things with idealistic worldviews and a love for over-sharing on social media. However, since the term was first coined, sections of this group have become proper grown-ups, albeit of a slightly different sort than the generation before. They aren’t the buyers of tomorrow; they are the buyers of today. Some are running proper, functioning companies and not just aspirational start-ups with their friends. Some are even doing both of these things and succeeding. Some are already political leaders, parents and professors. “By 2017, the “millennial” generation is expected to outspend the baby boomers, according to a study by Berglass + Associates recruiting firm.” - CNBC All this means that when it comes to luxury or premium brands, the millennial mindset and lifestyle isn’t something to consider for “future-proofing” workshop exercises; it’s something to act upon now. Those who don’t technically fit within the demographic are being influenced by the “millennial way,” either as their parents or as colleagues. Therefore, any brand looking to maintain or move into a premium or luxury space needs to take note and act fast. Let’s look at some of the key characteristics of this group and then explore the implications when it comes to brand design, experience and communications....
Jeff Domansky's insight:
Valuable research and recommended reading. 9/10
Scoop.it!
There’s one thing that we all know for sure—not all shoppers are alike. Thanks to Big Data, we now have a better idea about what shoppers like and what they don’t. Millennials, for instance, have some very strong tendencies in how they use the Web and mobile while researching and shopping, and also around what triggers them to make purchases. Companies that truly want to target Millennials need to understand this, and target them accordingly, or risk losing this giant demographic. Let’s explore some points that will help brands cater to their Millennial consumers better. Mobile is the most-used millennial shopping device. This may seem like an obvious point, but I know too many brands that are not quite fully grasping this concept with their mobile strategy yet, and who have yet to get their websites optimized for mobile. Millennials are tech-driven individuals, and most importantly, a generation that’s extremely attached to their mobile devices. As such, it’s not surprising that they spent a majority of their online shopping time on their smartphones and tablets. From research to final purchase, Millennials use mobile at different steps in their shopping journey....
Jeff Domansky's insight:
Millennials have strong tendencies on how they use mobile tech to research and shop. Here's what companies should keep in mind to target this market.
Scoop.it!
Last week, the U.S. Census Bureau released a sobering statistic: The Millennial generation now totals 83.1 million and represent more than a quarter of the nation’s population. When it comes to buyer preferences, Millennials are changing the rules of marketing and engagement, according to Demand Gen Report’s 2015 Content Preferences Survey. Alicia Fiorletta, Senior Editor of Demand Gen Report, presented some of the survey results during this year’s Content2Conversion Conference. According to the findings, only 3% of Millennials would rank content as “excellent.” While it might be tempting to shrug off this statistic given the generation’s reputation as a demographic of “self-absorbed and entitled” youth, Fiorletta pointed out that many Millennials are young professionals who are quickly rising in their careers. So if they aren’t already, they soon will be making most of the buying decisions for their companies. Here are some other interesting findings from the survey as it relates to Millennials and their content preferences: - 61% of Millennials frequently use their smartphones to access content; - 71% of Digital Natives (a slightly younger set, ages 21-29) say they consume content before interacting with a salesperson (vs. 53% ages 40+); and - 66% of Millennials use web search to find content, 53% use industry publications, and 51% use peer referrals....
Jeff Domansky's insight:
Why millennials make a challenging but attractive market.
Scoop.it!
If your brand is targeting 20 to 30 year olds, using video as a communication tool is key. You might find that your business, like many others, are failing to fully engage the millennial demographic. Did you know that millennials (or Generation Y, as they’re also called) will spend more than $200 billion annually starting from 2017? Did you know that millennials are primarily visual buyers? Or that there are approximately 80 million millennials in the US? Needless to say, there’s a lot of money and loyalty to earn if you get your communication strategy right. Luckily, Animoto created an infographic with the key statistics you need to know in order to understand why, and how, the Gen Y are interacting with online videos. Below are the key take-aways....
Jeff Domansky's insight:
Is your communication falling on deaf ears? Make millennials love you by learning how to leverage video marketing on mobile, social media, online and email.
Scoop.it!
The grand dames of the hotel industry—Marriott, Hilton, and Hyatt—built their reputations on creating a consistent, high-quality product that would ensure a guest had a perfectly predictable experience anywhere in the world. This approach worked like a charm with baby boomers, who liked their premium hotel stays—much like their Starbucks macchiatos—to follow a neat formula. But millennials, it turns out, are different beasts altogether. Big hotel chains don’t interest them. What we are finding is that the next generation consumer wants the exact opposite of what we're delivering. Older millennials, now in their late twenties and early thirties, travel frequently. They take an average of five business trips a year, which is twice as many as their peers over 35, and they are 23% more interested in traveling abroad than older generations. But millennials are also driven by a desire to have a rich, meaningful experience when they travel, get an authentic taste of the local culture, and gather unique stories to share upon their return. They are often choosing to stay in hostels, AirBnBs or non-name boutique hotels instead of big-brand hotel chains....
Jeff Domansky's insight:
Marriott is known for creating perfectly predictable experiences for its guests. Turns out, millennials want the exact opposite of that. Very interesting millennial marketing strategies by the Marriott.
Adam Metz's curator insight,
June 28, 2015 5:09 PM
Interesting take on what millennials (i consider myself a very old one, not genx) want in a hotel.
Scoop.it!
So what's changed? Google partnered with Millward Brown Digital to find out. Approximately 3,000 B2B researchers were surveyed about their research and purchase habits as well as their use of digital (specifically, search, mobile, and video). In addition, Google analyzed 13 months of clickstream data from Millward Brown Digital's desktop panel. The study, which was fielded in 2014, mirrors research from 2012, enabling us to see the shifts over the past couple of years. The results debunk a number of widely held beliefs and have major implications for B2B marketing strategies. MYTH #1: MILLENNIALS AREN'T MAKING B2B BUSINESS DECISIONS REALITY #1: NEARLY HALF OF ALL B2B RESEARCHERS ARE MILLENNIALS...
Jeff Domansky's insight:
Findings from Google and Millward Brown Digital debunk many widely held beliefs about the B2B buying process. How will this affect your marketing strategy?
Gonzalo Moreno's curator insight,
March 19, 2015 6:54 AM
Hey, people: B2B is NOT boring, anymore...!
Scoop.it!
Athleisure is here to stay. While previous generations dressed up for work and play, millennials have a tendency to wear brands like Nike, Under Armour, and Lululemon everywhere, according to NPD. "There is an underlying sense of rebellion that comes through in today’s fashion," Cohen said. While department and discount stores struggle, business for athletic retailers is booming.Cohen says that traditional retailers will have to evolve to newly casual consumers....
Jeff Domansky's insight:
Those darn kids. :-) Marketers need to adjust their thinking to the new consumer realities, especially younger generations. It's always been so!
Helene Kremer's curator insight,
February 25, 2015 12:28 PM
No one should ever believe they are capable of predicting shopping habits of any generation or demographic.
Scoop.it!
Over the past few years, marketers across all industries and categories have been obsessed with millennials -- how to reach them and build meaningful connections with their brands. This captivating generation has a unique sense of self and a nontraditional approach to life stages, which has made marketing to them a challenge. But perhaps even more challenging is the next generation on the rise -- Gen Z. If marketers thought they threw out the playbook with millennials, they need to know that Gen Zers aren't even playing on the same field....
Jeff Domansky's insight:
Even more challenging than millennials is the next generation of consumers -- Gen Z. Here's what marketers need to know to reach Gen Zers.
Lori Wilk's curator insight,
January 25, 2015 11:52 AM
As a #marketer, you must know how to craft the right messages to reach your target audience and to get results. This #article offers insights into the Gen Z, for many of us, this group, the first to be born into the #digital #world, are our #grandchildren. They want to see #products presented in ways that are real. They don't want the sugar-coated version or fantasy. As people and #consumers they will be #independent,# entrepreneurial, and want to create their own solutions using their own #creativity and ingenuity. It was clear that these Gen Z expect companies to engage with them virtually.
Scoop.it!
Millennials As Customers: Five generational characteristics you need to understandHere are the five generational traits that have the most significance for how millennials want to interact with your business, that I find most helpful in understanding the millennial generation, specifically the millennial generation as customers....
Jeff Domansky's insight:
Millennial customers—80 million in the U.S. alone–are about to become the most important customers your business has ever seen. Here's what you must know if you're planning to market to Millennials.
|
Scoop.it!
Millennials are different than older generations in many ways. According to new research, that generation gap is even wider when it comes to the sharing economy. March 2017 data from Maru/Matchbox, which surveyed 1,000 adult internet users in North America, found that millennials participate in many aspects of the sharing economy at a greater level than older respondents. Millennials were almost three times as likely to use a space to stay, like Airbnb, or use professional services, like tax preparation, than people ages 35 and older. They were also more likely to use car services like Uber. For example, 32% of millennials said they use ride-hailing services, while only 12% of respondents ages 35 and older said they did so....
Jeff Domansky's insight:
Millennials are different than you and me. They’re more likely to use Uber, Kickstarter or Etsy than older generations.
Scoop.it!
Retailers eager to capture the lucrative Millennial market should deploy loyalty programmes that prominently feature mobile technology, embrace the value of peer recommendations and are dedicated to helping Millennials save money on everyday expenses that include driving and gasoline, according to survey results featured in the latest Excentus Insight Series report. The study entitled The Roads to Rewards: What Drives Millennial Loyalty?, found that Millennials are more willing than their Baby Boomer parents or middle-aged Generation X consumers to switch retailers (78%) or brands (55%) in order to earn fuel savings rewards. Their preferred brand loyalties differ from older consumers by rates of 10%-17%....
Jeff Domansky's insight:
Marketing to Millennials may encompass mobile and money-saving tips.
Scoop.it!
In an interview with Adweek after his Advertising Week panel entitled "The Millennial Mirage" in New York last week, Blunden said research suggests a high ratio of those in the 18-35 age range aren't the lazy, narcissistic, entitled, apathetic parental leeches they're often described as. Rather they're often active, interested and entrepreneurial. Blunden calls this subset "Gen-Narrators"—a cohort of influencers who both are sophisticated media consumers whose reach is coveted by not only media companies but also brands. "They curate, they consume and they create. And that's what makes them influencers," Blunden said. "They don't just take on broad information, they DJ with it. They remix it and send it out."...
Jeff Domansky's insight:
Go ahead and add The Economist to the list of entities that want to understand the mysterious millennial mindset. Working with Bloom Worldwide, the newspaper sought a global picture of the millennial mentality across four continents.
Scoop.it!
In a recent study on Millennials, the Aimia Institute coined the term “High Volume Sensitive Consumers” for those segments across all generations most likely to permanently disengage with brands if they receive high volumes of generic email communications. Of this group, Millennials are the generation most likely (44% more likely) to permanently disengage.“Millennials are the ‘always on’ generation, but it is a mistake for marketers to make assumptions about their communications preferences. Just because a person shares their details with a brand does not mean they want to be inundated with lots of generic messages,” said Martin Hayward, senior vice president, global digital strategy and futures, at Aimia. “Marketers must work harder to listen to individual customer preferences and tailor communications appropriately.” Additional insights from Aimia also reveal that High Volume Sensitive Consumers, across all generations, have the same willingness as others to share their personal data. However, they are 2.3 times more likely to disengage when bombarded with large numbers of irrelevant messages....
Jeff Domansky's insight:
Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.
Scoop.it!
The recent 2015 Next Generation of Commerce study from Acquity Group, looks at what the firm considers “untapped opportunities” for brands across nontraditional spaces. It says these opportunities cater to younger generations especially. For one, it found that nearly half of consumers (45%) say recognizing a brand they often buy on multiple media channels, such as TV, social media and magazines, makes them more likely to shop from that brand next time they’re in a brick-and-mortar setting. It’s 28% for online. The study, which surveyed over 2,000 consumers in the U.S. about their habits and preferences surrounding digital entertainment, content, shopping, and services, also found that 3 in 5 consumers (59%) say they would be more likely to watch an online streaming TV series produced by a brand if that meant no commercials. 1 in 4 consumers indicated they are influenced by native ads in news outlets.1 28% of consumers ages 18-22 and 32% ages 23-30 would switch retailers if offered the option to pay in social currency, such as engagement for discounts, it found. On the other hand, it also found that 60% of consumers believe they see too many ads. According to Acquity Group, this means brands should focus on “weaving their offerings into an appealing and relevant user experience.”...
Jeff Domansky's insight:
The recent 2015 Next Generation of Commerce study from Acquity Group suggests “untapped opportunities” for brands across nontraditional spaces. Go young and go social!
Scoop.it!
Today, every brand focuses on the age group of 18-to-34-year-olds – “millennials.” What makes millennials such a coveted cohort? According to a Forbes article by Dan Schawbel, we have 80 million millennials in the U.S. They comprise nearly one-fourth of the total population. With an annual buying power of $200 billion, they are currently the most lucrative market.It’s not easy to capture the millennial mindshare —definitely not with old, worn-out marketing tactics. A 2014 survey, Engaging Millennials: Trust and Attention Survey, reveals that a majority (84 percent) of millennials don’t trust traditional advertising. Here lies the real reason as to why marketing to millennials is exceedingly difficult for brands to nail....
Jeff Domansky's insight:
Thoughtful article on how to reach Millennials more effectively.
ignis ideas+innovación transmedia's curator insight,
June 30, 2015 9:51 AM
#millennials un target core que en su mayoría son nativos digitales con otros modos de relacionamientos con los contenidos y las marcas, un desafío para las agencias de medios y comunicación, para planners y researchers
Scoop.it!
BCG estimates the Millennial consumer market to beworth $1.4 trillion in the US alone. Globally, the market is worth around $10 trillion. Now Millennials are becoming the world’s biggest consumer demographic, let’s look at the 10 ways in which they are changing the face of business for good. I’ve aggregated 10 opinion-leading articles to show how the media is increasingly focusing on Millennials. To go deeper into the Millennial consumer’s mindset, as well as understand the needs of the next generation of customers (Generation), be sure to check out the Total Youth Handbook....
Jeff Domansky's insight:
Have you got your millennial marketing mojo working yet? Here's why you need to get it going.
Mr Tozzo's curator insight,
May 13, 2015 6:01 AM
10 Ways Millennials Are Changing the Face of Business - Total Youth Research
Scoop.it!
Hung out with any box-fresh adults recently? Wow, they are different. No doubt about it, the way younger people look at the world is unrecognisable from the way most experienced marketers do. With under-25s, you are not the brand anymore – they are! Insights into under-25s are everywhere but there’s been one seismic shift in the way they want to engage with brands that is not reflected in the strategies and tactics of most marketing teams: with under-25s, you are not the brand anymore – they are. It’s a change that demands a fundamentally flipped marketing playbook and you need to learn to use the new rules to maintain a competitive edge....
Jeff Domansky's insight:
Next Generation Consumers no longer put brands on a pedestal or seek to conform to the aspirational lifestyles brands promote. It's all about "brand me."
Scoop.it!
Strictly speaking, anyone who turned 20 at some point between 2000 and 2010 is a Millennial, but the term is often applied more broadly to incorporate today’s older teens. If this sounds like your demographic then you’ll need to shed the outdated stereotypes. There’s a temptation among those who’ve had their youthful peaks usurped to dismiss their successors as generally shallow, idiotic, and ethically dubious, doomed to be enslaved by the relentless progress of technology. At their core, however, the concerns once imposed onto the Baby Boomers and Gen-Xers were not significantly different to the ones we hear today. This is not the “best-dressed, least-able, least-equipped generation ever,” once so pessimistically presumed to be following Paris Hilton, lemming-like, into mindless, unsustainable decadence. Millennials have weathered the worst economy since their grandparents’ age, and yet the pop-culture icons of their time are increasingly business-savvy entrepreneurs....
Jeff Domansky's insight:
Not everything you've heard about Millennials is true. lf you really want to market to them, you're going to have to rethink your assumptions.
Rod McConkey's curator insight,
February 11, 2015 1:00 PM
This article actually breaks down what a millennial is (which isn't me I learnt) It goes over marketing ideas targeting millennials. An example of a great one was Twitter with their limited character Tweets. It really shows that the millennial generation can express themselves quickly and to the point. I found it an interesting read and brought home to be the reality that each generation has its own specifics.
Scoop.it!
Everybody knows the under-35 crowd are less avid consumers of traditional media than their parents.
Jeff Domansky's insight:
Millennials will buy media, it's just not their Dad's media. This Deloitte study shows what they're buying and where the marketing opportunities are.
|
This quick presentation from Dictionary.com is a lot of fun and may help you communicate with the next brogrammer you try to talk to. So don't be hangry, grab a cronut and just dig in.