Public Relations & Social Marketing Insight

Everyone wants more. It’s one of the most common questions in marketing: How do I get more Twitter followers? The most common answers usually go like this: tweet more, be helpful and engage with people. Sound familiar?

But do these things really grow your following? We’re about to find out. This is a three part post:

• New original research into the real reason that Twitter followings grow. Does tweeting more actually lead to faster follower growth?
• Review of the tactics – black, white and gray – to getting more followers. We’ll step over to the darkside of social media
• Finally, we’ll ask ourselves why we want a lot of followers anyway?...