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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
November 30, 2017 6:35 PM
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The 12 Best RSS Reader Apps to Follow Your Favorite Blogs, Sites, and Feeds

The 12 Best RSS Reader Apps to Follow Your Favorite Blogs, Sites, and Feeds | Public Relations & Social Marketing Insight | Scoop.it

The internet is overloaded with content. Even if you only set out to read the most important articles and watch the top videos, you'll never get done.

Just staying up-to-date and informed is a challenge. You have news to read, blogs to check, and YouTube hits you've got to watch. But instead of opening each site a half-dozen times a day, you can use an RSS app to curate your content automatically.

RSS stands for Really Simple Syndication. It's a file that most websites update with their newest blog posts, videos, deals and more, so you can "subscribe" to sites and have new content automatically pushed to you. Instead of checking the 40 websites you follow, you can just open an RSS reader app and see what's new on all of those sites together.

In the years since Google Reader died, a wide range of RSS feed reader apps have come and gone. Today, there are still a number of great RSS tools that are actively being improved, apps you can use to follow your favorite sites—from powerful crowd favorites like Feedly to simple Chrome extensions like Feeder. Whether you want a simple app for consuming news on the go, or a powerful tool that archives the best content from hundreds of sites, there's an app here for you.

Jeff Domansky's insight:

There are several valuable RSS readers with useful features to make your monitoring, research and reporting much easier and more efficient.

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Scooped by Jeff Domansky
January 7, 2017 3:13 AM
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5 Social Media Listening Tools You Should Try This 2017

5 Social Media Listening Tools You Should Try This 2017 | Public Relations & Social Marketing Insight | Scoop.it

To grow your sphere of influence in social media, you need to be vigilant whenever your brand gets mentioned. Apart from users who share their thoughts on your brand, mentions may also come from competitors who spread misinformation or potential buyers who make serious enquiries.


Whoever it’s from, you need to respond to brand mentions as quickly as possible. People out there are talking about your brand, and below are the tools that will help you listen...

Jeff Domansky's insight:

Listening matters and here are five tools to help you listen to social media effectively.

Gianluca Pirraglia's curator insight, January 7, 2017 9:38 AM

Listening matters and here are five tools to help you listen to social media effectively.

Sophie Mesrouze's curator insight, March 17, 2017 4:37 AM

Listening matters and here are five tools to help you listen to social media effectively.

Scooped by Jeff Domansky
September 13, 2016 12:53 AM
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Track all changes and updates to major news articles: TransparentMetric

Track all changes and updates to major news articles: TransparentMetric | Public Relations & Social Marketing Insight | Scoop.it

TransparentMetric is a free Google Chrome browser extension which allows you to track all of the updates and changes to major news online articles.


The extension notifies you when news articles on BBC- AlJazeera- NYTimes- Reuters- The Guardian-The Telegraph (more to be supported) you are reading have been modified by way of a small colored icon. In any article that has been modified after publication you can see exactly what was added or removed. 


100% free.


My comment: Useful tool to track changes and revisions to published news articles....

Jeff Domansky's insight:

Cool tool for tracking new stories updates and changes.

No comment yet.
Scooped by Jeff Domansky
January 19, 2016 11:59 PM
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Social media listening tool comparison - Smart Insights Digital Marketing Advice

Social media listening tool comparison - Smart Insights Digital Marketing Advice | Public Relations & Social Marketing Insight | Scoop.it

Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There’s certainly no shortage of choice. Back in 2009 (and updated since) Smart Insights created a comparison of 36 of the best-known online reputation monitoring tools including free and paid.

It seems the choice now is even more bewildering. A November 2015 comparison of social media monitoring tools by Ideya Ltd shows that there are at least 242 tools now available. However, the number of new tools has decreased. Of these sevices, 187 are paid, with the remainder free or using a combined model....

Jeff Domansky's insight:

Free extract lists many of 240 tools to choose from in the full, very expensive report. Recommended reading.

Scooped by Jeff Domansky
August 19, 2015 2:39 AM
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How HubSpot Does Social Monitoring

How HubSpot Does Social Monitoring | Public Relations & Social Marketing Insight | Scoop.it

Monitoring social media is hard. The person monitoring your social media must have a balance of industry knowledge, customer aptitude, resourcefulness and marketing/diplomacy skills. As a one to one interaction, monitoring can also be a patience game.


Monitoring, however, is one of themost important things you can do on social media. This is especially important, since 70% of Twitter users surveyed by Search Engine Watch  expect a brand to respond to a question on Twitter. Of those folks, 53% of those want a response within an hour. Yikes.


There is good news: it IS possible to monitor social media with limited time and resources. I know this from experience here at HubSpot. People are often surprised to hear HubSpot has such a small social media team (right now a team of one!). In this post, I'll give an overview of who, what and how we monitor on social media using Social Inbox....

Jeff Domansky's insight:

Learn how HubSpot monitors their social media marketing using Social Inbox.

No comment yet.
Scooped by Jeff Domansky
June 15, 2015 1:07 AM
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TOP 10 Social Monitoring Tools for Businesses on a Budget

TOP 10 Social Monitoring Tools for Businesses on a Budget | Public Relations & Social Marketing Insight | Scoop.it

Reputation monitoring for your business or brand is a critical part of your online marketing strategy.


You need to know whether people are using your brand name or talking about your company on the Internet.


You also need to keep up with the social activities & mentions of your competitors.


In this post, we're going to look at the top 10 tools under $100 a month that you can use to monitor your brand & your competitors on social media....

Jeff Domansky's insight:

What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you

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March 26, 2015 11:45 PM
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6 Ways to Use Social Media to Learn From Your Competitors

6 Ways to Use Social Media to Learn From Your Competitors | Public Relations & Social Marketing Insight | Scoop.it

Knowing how to properly monitor social channels for your competition’s content can help you learn a lot about other brands in your field. Using social media, you can learn about your competitors’ newest product releases, their customers’ grievances, and see which parts of their content strategy work and which ones don’t. If you’re not familiar with using social media listening to gain competitive intelligence, here are some ways to start learning....

Jeff Domansky's insight:

Here are 6 Ways to use social media to learn from your competitors

No comment yet.
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March 8, 2015 11:42 PM
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26 Social Media Monitoring Tools [Reference Guide] - RazorSocial

26 Social Media Monitoring Tools [Reference Guide] - RazorSocial | Public Relations & Social Marketing Insight | Scoop.it

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations!

Listening is just as important as sharing on social media.


In this guide, we go through free social media monitoring tools, paid ones suitable for small businesses, and social media monitoring tools suitable for enterprise-level brands....

Jeff Domansky's insight:

Ian Cleary shares 26 useful social monitoring tools.

Marco Favero's curator insight, March 9, 2015 7:14 AM

aggiungi la tua intuizione ...

Sergey Pavlov's curator insight, March 10, 2015 6:26 AM

26 Social Media Monitoring Tools

Christine Day's curator insight, April 20, 2015 10:44 PM

A little basic, but Interesting list of social media tool vendors 

Scooped by Jeff Domansky
December 21, 2014 10:29 PM
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Social Media Monitoring… Why It’s A Must

Social Media Monitoring… Why It’s A Must | Public Relations & Social Marketing Insight | Scoop.it

While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage, and cause a public relations nightmare! This being said, it is essential to be able to address both positive and negative sentiment as soon as possible to show others that you not only care about your business, but also the people that are talking about it.

Since it is almost impossible to monitor every website manually, having a social media monitoring tool or tools is an absolute must in today’s digital world.

Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business. Here are a few to be aware of....

Jeff Domansky's insight:

A collection of 15 very helpful tools for social media monitoring.

WebTech Group's curator insight, December 25, 2014 10:10 PM

Social Media Monitoring… Why It’s A Must - WebTech Group

Drew Hodges's curator insight, February 19, 2015 5:39 PM

This article really illustrates the importance of not only providing content but also listening to your competitors and customers. The unique factor that social media provides is that it is not a one way form of communication. The reason why this is so unique is because, it allows businesses to listen to what their consumers are saying about the company and then respond to any criticisms etc..... In this day and age customers not only expect a response but they also expect their response in a timely fashion.  

With social media users growing exponentially every year it is becoming seemingly impossible to manage your accounts manually. This is why it is very important to have a trusted tool that you believe does a good job at creating and curating content for you, and also listening to what is going on around you.  

Scooped by Jeff Domansky
November 21, 2014 11:37 PM
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Ultimate List of All in One Social Media Tools

Ultimate List of All in One Social Media Tools | Public Relations & Social Marketing Insight | Scoop.it
Managing all your social accounts can be a task. A few years ago an all in one social engagement tool would have been hard to recommend.  Now that major social platforms have matured a bit these “all in one” social management tools are closer to being possible.

Here’s how we defined this list. All of these tools allow you to at least manage more than 3 social networks, most of them allow you to engage or manage in Twitter, Facebook, LinkedIn, and Google+. The more robust ones add in Instagram, Pinterest, Weebo, and other similar networks.
Jeff Domansky's insight:

Useful list of social media tools.

No comment yet.
Scooped by Jeff Domansky
November 6, 2014 3:32 AM
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TOP 10 Social Monitoring Tools for Businesses on a Budget

TOP 10 Social Monitoring Tools for Businesses on a Budget | Public Relations & Social Marketing Insight | Scoop.it

You need to know whether people are using your brand name or talking about your company on the Internet.


You also need to keep up with the social activities & mentions of your competitors.


In this post, we’re going to look at the top 10 tools under $100a month that you can use to monitor your brand & your competitors on social media.


But before we dive in, here’s a quick rundown of what you should monitor when it comes to your business:...

Jeff Domansky's insight:

What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you.

Gonzalo Moreno's curator insight, November 7, 2014 3:51 AM

Affordable tools to examine OnLine Brand pressence and reputation.

MJUNCKE's curator insight, November 7, 2014 11:01 AM

some useful Tools to monitor your online activity! 

Scooped by Jeff Domansky
August 23, 2014 8:25 PM
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Why Location-Based Social Media Monitoring is Critical | Convince and Convert

Why Location-Based Social Media Monitoring is Critical | Convince and Convert | Public Relations & Social Marketing Insight | Scoop.it
If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? Learn how to use location-based social media monitoring, and why it's so important.
Jeff Domansky's insight:

Geo-location monitoring could be helpful for a wide range of uses including journalism, crisis management, emergency measures, and more. Ignore the self-promotion of the post. A valuable supplement to keyword monitoring and worth exploring despite expense..

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April 1, 2014 2:09 PM
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How Boolean Search Improves Your Social Media Monitoring |

How Boolean Search Improves Your Social Media Monitoring | | Public Relations & Social Marketing Insight | Scoop.it

Do you search for information on social media?


Did you know that Boolean search isn’t just for search engines?


Many of the main social networks accept some form of traditional Boolean search operators, as well as their own, to help users identify specific information about content, brand mentions, even other users.

In this article I’ll show you how to use Boolean search on Twitter, Facebook and Google+ to get more detailed information from social media....

Jeff Domansky's insight:

Great tips for more effective social media searching and monitoring.

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July 12, 2017 3:41 AM
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Social Media News: Stay Up to Date in Just 10 Minutes a Day | Buffer

Social Media News: Stay Up to Date in Just 10 Minutes a Day | Buffer | Public Relations & Social Marketing Insight | Scoop.it

So how can you keep up-to-date with all the latest and breaking social media news without sacrificing too much of your time?


In this post, we’ll share some tools, tips, and tricks to help you stay up to date with social media news in just 10 minutes a day.

Jeff Domansky's insight:

In just 10 minutes a day, you can stay on top of all the important social media news. Here are the five different ways you can choose from.

Jeff Domansky's curator insight, July 12, 2017 3:50 AM

In just 10 minutes a day, you can stay on top of all the important social media news. Here are the five different ways you can choose from.

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October 22, 2016 2:23 PM
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This Russian project will detect a face in any TV channel in real-time

This Russian project will detect a face in any TV channel in real-time | Public Relations & Social Marketing Insight | Scoop.it

These days you tend to hear about Russia in terms of its government hacking the US election. But some canny Russian developers have put their skills to something more productive: monitoring the TV appearances of world leaders.

A team of Russian developers have released an AI powered algorithm that tracks all world leaders activities in all media. Based on the information the Verso service analyzes the impact of each President/Prime Minister and shows a rating for them in real-time.

Verso is an experiment to utilise algorithms designed to rapidly recognise faces (even blurry ones) which were developed at Moscow State University,

Once a second the Verso platform takes a screenshot of a set of monitored TC channels. All the faces it detects are run through the computer vision processing, to see if there is one which matches the person the researchers are searching for.

The algorithms it uses are able to tell in milliseconds if a person is at least a 99% match, even with blurred or turned heads. The data it delivers to its site is in real-time....

Jeff Domansky's insight:

You too can monitor TV and visual media with the latest artificial intelligence tool from Russian developers. No, seriously.

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February 17, 2016 2:04 AM
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Social Media Analytics:  A Guide on What and How to Measure

Social Media Analytics:  A Guide on What and How to Measure | Public Relations & Social Marketing Insight | Scoop.it

The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.


It’s not possible to monitor everything across every channel due to limitations of the tool and it’s not essential to monitor everything depending on the business.


From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Let’s look at each section of your compass (Note: you will need to differentiate between paid and unpaid)....

Jeff Domansky's insight:

A detailed guide on what and how to measure social media analytics including a selection of tools shared by Ian Cleary.

Harrison Baize's curator insight, February 17, 2016 11:40 AM

A detailed guide on how to measure your social media analytics, including references to improve your marketing strategy to its full potential.

Thomas Parry's curator insight, February 17, 2016 1:20 PM

How to monitor social media

Gonzalo Moreno's curator insight, February 19, 2016 6:19 AM

Las métricas a considerar en SS.MM. Muy clarito y muy breve. Good!

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January 19, 2016 11:54 PM
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Social Brand Mentions: Key Tools to Find a Fully Capitalize on Them for Marketing

Social Brand Mentions: Key Tools to Find a Fully Capitalize on Them for Marketing | Public Relations & Social Marketing Insight | Scoop.it

If you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the people you need to interact with and build connections with.


If people are singing your praises, then you’ve stumbled across a world of opportunities, testimonials, guest blogs, networking and more. On the other hand, if people are criticizing your company, you have an opportunity to determine if the criticism is warranted, and if so, take the appropriate action.

I really try to look at criticism as an opportunity to improve; I consider it free consulting. In this article, we’ll cover some of the best tools to use so that you can monitor what people are saying about your brand online. Then, we’ll offer some guidelines about how you should respond to those people....

Jeff Domansky's insight:

John Lincoln shares a very useful collection of social monitoring tools.

Joe Chierotti's curator insight, January 20, 2016 12:32 AM

Social Brand Mentions continue to become a more important Google ranking signal.  I don't see this trend coming to an end anytime soon, but I do expect a crackdown on fake, paid for, and/or spam social brand mentions in the near future.

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June 24, 2015 1:09 AM
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5 tools Storyful recommends for social media monitoring

5 tools Storyful recommends for social media monitoring | Public Relations & Social Marketing Insight | Scoop.it
Below are five tools that Malachy Browne recommends for monitoring and verifying information from social media.
Jeff Domansky's insight:
Malachy Browne, news editor at the social newswire, shares some advice for monitoring and verifying news from social media
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April 4, 2015 6:04 PM
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How Much Does Customer Social Media Angst Really Matter?

How Much Does Customer Social Media Angst Really Matter? | Public Relations & Social Marketing Insight | Scoop.it

The sheer volume of online feedback means it’s almost impossible for companies to act on every complaint. Most brands are playing catch-up: in 2013 only 30% of brands had a dedicated customer service handle on Twitter, and only 10% of those brands with customer service handles reply to more than 70% of their mentions. Most brands do invest in “social listening” programs, from monitoring software to teams of analysts who scan the feeds in the hopes of muffling bad feedback and amplifying positive feedback. But what’s the real impact of such programs?

As a consultant in PR and social media, I thought I knew. But a recent experience made me question some of my assumptions about consumers, “influencers,” and the companies who can make a difference....

Jeff Domansky's insight:

Morra Aarons-Mele wonders if negative social media really matters, if it's a missed opportunity or whether it's just more noise? Good read.

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March 23, 2015 1:21 AM
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Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?

Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive? | Public Relations & Social Marketing Insight | Scoop.it

But how you know when the number of interactions you’re getting is good? And what does “good” mean, anyway?


The answer: It’s all relative. A “good” amount for engagement for a marketer in the software industry could be a totally different number than for a marketer in the financial services industry. That’s why we put together the 2015 Social Media Benchmarks Report -- it's 49 pages of of social media data and analysis from over 7,000 business in nine industries.In this post, I’ll analyze our findings on audience participation on social media for each of the industries represented.


Find your industry below (or use our jump-to links to head directly to your industry) to see how much interaction is happening relative to how much a company posts a week on social media, and also get some key takeaways for how to apply this to your own social strategy....

Jeff Domansky's insight:

Learn how much engagement your social media posts should be getting in comparison to others in your industry.

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January 8, 2015 11:36 PM
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How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]

How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook] | Public Relations & Social Marketing Insight | Scoop.it

If you’re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. Each and every one of these roles requires busy people to go above and beyond to respond to fans, deal with people’s problems, or dig deeper to find unique opportunities.

But there’s one big problem here … social media never sleeps! And 72% of people who complain on Twitter expect a response within an hour. Unbelievable, I know. That means a single meeting during your workday could prevent you from saving a relationship with an unhappy prospect or customer.

So where does a person even start with effectively monitoring all of social media? In our ebook, How to Monitor Social Media in 10 Minutes a Day, we share secrets for streamlining your monitoring process, no matter what your role is. Here are a few things you’ll discover...

Jeff Domansky's insight:

Practical monitoring tips. Keep it simple.

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December 14, 2014 11:28 PM
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Social Media Monitoring… Why It’s A Must

Social Media Monitoring… Why It’s A Must | Public Relations & Social Marketing Insight | Scoop.it

Since it is almost impossible to monitor every website manually, having a social media monitoring tool or tools is an absolute must in today’s digital world.

Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business. Here are a few to be aware of...

Jeff Domansky's insight:

Useful list of 15 social media monitoring tools you can use. Check them out.

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November 13, 2014 10:55 PM
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15 Tools To Monitor Your Social Media Presence More Effectively

15 Tools To Monitor Your Social Media Presence More Effectively | Public Relations & Social Marketing Insight | Scoop.it

in aIt’s a great way to keep in touch with friends, create new relationships, build communities and promote your blog/brand.

But when you’re using social specifically for marketing purposes; monitoring mentions, tracking your progress and gauging the impact that social is having on your blog or business are all important tasks that can be incredibly time consuming.

The truth is that these tasks don’t have to be no where near as time consuming or difficult.

Fortunately there are plenty of tools available to save you time and help you get far better results through effective social media monitoring.

In this post I’m going to show you some of the best tools. They range from free to paid and from basic to enterprise level tools so there’s something for everyone here....

Jeff Domansky's insight:

There are some fairly new social media monitoring tools mentioned and well worth checking out if you need to monitor better.

Marco Favero's curator insight, November 22, 2014 6:37 AM

aggiungi la tua intuizione ...

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September 25, 2014 10:11 AM
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More Companies Monitoring Social Media for Adverse PR | MediaPost

More Companies Monitoring Social Media for Adverse PR | MediaPost | Public Relations & Social Marketing Insight | Scoop.it

The proportion of corporate directors who say their companies are monitoring social media for “adverse publicity” (a gentle euphemism) has increased from 32% in 2012 to 41% today, according to the latest Corporate Directors Survey from PricewaterhouseCoopers.


However, as these figures indicate more than half of corporate directors still believe their companies aren’t doing a good enough job of keeping an eye out for adverse publicity: 55% of the PwC survey respondents said their companies either aren’t monitoring social media efficiently, or aren’t doing it at all. That’s down moderately from 61% in 2012.


PwC found a similar story in regards to social media strategies for applications like marketing, research, and internal communications. Thus 40% of respondents said their companies are leveraging social media for strategic goals, while 54% said their companies’ efforts to leverage social media are insufficient or nonexistent; both figures are unchanged from two years ago....

Jeff Domansky's insight:

55% of corporate directors believe their companies are not monitoring or not monitoring effectively for potential PR problems. More interesting data in this research report for PR, crisis and reputation managers. Valuable reading  9/10

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July 25, 2014 12:44 AM
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30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | Public Relations & Social Marketing Insight | Scoop.it

Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....

Jeff Domansky's insight:

Very useful list of social media tools to choose from.

Michael J Rutherford's curator insight, July 25, 2014 11:22 AM

Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks.