Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
January 12, 2017 10:53 AM
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The complete guide to preparing your spokespeople for media interviews

The complete guide to preparing your spokespeople for media interviews | Public Relations & Social Marketing Insight | Scoop.it

While not all of this information will be new to you, it will serve as a useful tool and checklist when you have media interviews approaching.


The goal with any media interview should be to communicate your messages with real impact, while strengthening the reputation of your organisation.


This guide will give you the best chance to make that happen. We will look at seven areas you’ll need to address in order to properly prepare your spokespeople...

Jeff Domansky's insight:

The key to a successful media interview is preparation. In this guide, Harvey Leach shows you everything you need to do in order to properly prepare your spokespeople.

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Scooped by Jeff Domansky
November 18, 2016 6:31 PM
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The Worst Webcam Background I've Ever Seen | Mr. Media Training

The Worst Webcam Background I've Ever Seen | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

Lee Feinstein, the former U.S. ambassador to Poland, has an impressive résumé. He served under two presidents (Clinton and Obama), worked at the Departments of Defense and State, and is a prolific author. Today, he serves as the Senior Transatlantic Fellow for the German Marshall Fund.

But when I saw this tweet on Sunday night, I knew I’d want to write about an interview he recently gave. 

The tweeter, @JudgeElihu, snapped a photo from Mr. Feinstein’s television appearance, which aired on BBC World. Although I couldn’t find the video from this appearance, I did find video of another interview Feinstein conducted from the same room in March.

The room from which Mr. Feinstein conducted the interview was a mess: a nightstand door was open, a bed was directly behind him, and small, barely detectable items were perched on the dresser....

Jeff Domansky's insight:

Brad Phillips highlights a common problem with Internet and Skype interviews. Calling from what looks like your teenager's room is bad for your reputation and the credibility of your message.

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