Public Relations & Social Marketing Insight

In Washington-speak, a "full Ginsburg" is when one person appears on all five major Sunday news programs in a single day.  The feat was first performed in 1998 by William Ginsburg , the attorney for Monica Lewinsky.  Since then, the trick has been performed about 18 times -- often by Presidential candidates.

If you are not running for office --and you are doing a Ginsburg, chances are you are running for your life. Even if one or two of the interviews is pre-taped, it is hard on a person to keep their energy up and their talking points down.

White House Communications Director Dan Pfeiffer logged a full Ginsburg this morning.  We'll leave to others to rate the substance of his answers -- but the way they were delivered was not impressive....

People will forget much of what you say during an interview. So be careful not to do these three things - or your audiences might remember even less.

...The “U” in CUBE A demands that your messages remain unburdened by three things: wordiness, jargon, and abstractions. The more a message tries to say—and the more abstractly it tries to say it—the less likely it is to be memorable. As a general guide, aim for messages that: have no more than two commas; contain no more than 30 words; and evoke concrete images....

The owners of the new pizza place in my neighborhood could use a little media training. I say this a bit tongue in cheek… After all, they’re a brand new small business and will likely have little to no interaction with the media. However, their messaging and communications skills could certainly benefit from some help. So please allow me, pizza place around the corner, to give you and our readers a few pointers gratis. Here's why....