Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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November 30, 2017 10:33 AM
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17 Tools and Resources for Logo Design | Practical Ecommerce

17 Tools and Resources for Logo Design | Practical Ecommerce | Public Relations & Social Marketing Insight | Scoop.it

A good logo conveys the message and essential truth of a brand. Whether you’re interested in creating your own logo or finding the right designer, there are a variety of resources available to develop your logo with relatively little cost.

 

Here is a list of tools and resources to create a logo. There are guides to logo design, sites to hire designers, online logo makers, and logo galleries to find inspiration and network with the logo design community.

Jeff Domansky's insight:

Excellent list of logo design resources from Sig Ueland.

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Damon Felder's curator insight, April 9, 3:37 PM

Fabulous Designs

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February 2, 2017 11:42 AM
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Logo Design: 50 Great Online Examples

Logo Design: 50 Great Online Examples | Public Relations & Social Marketing Insight | Scoop.it

Logo design is a very important part of building your brand’s identity. “Branding” yourself, is the best way to represent who you are and what you are all about. If designed properly, logos can have an enormous impact on your company’s success.


In this post I have assembled an amazing collection of fresh new creative logos for you to be inspired by. I am confident that these new logo designs will get your creative juices flowing. So with no further ado here is your latest dosage of beautifully designed logos. Enjoy!...

Jeff Domansky's insight:

Some gems among this collection though a few look generic or amateurish.

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Scooped by Jeff Domansky
October 6, 2016 11:18 AM
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35 cat logos that are so hot right meow - 99designs Blog

35 cat logos that are so hot right meow - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Cats are everywhere in our culture. Since ancient times, they have been regarded as special, and have been afforded a cherished place in our lives because of their characteristic independence, intelligence, quickness and elegance… it’s no wonder people have been using cats in artwork and design for millennia.


Today you’ll find cats not only all over social media, but also in branding. Cat logos are all the rage because people are eager to associate themselves with the many of (p)awesome kitty qualities....

Jeff Domansky's insight:

You know you want to click��

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May 11, 2016 5:28 PM
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Instagram's New Logo Is a Travesty. Can We Change It Back? Please?

Instagram's New Logo Is a Travesty. Can We Change It Back? Please? | Public Relations & Social Marketing Insight | Scoop.it

Instagram unveiled a new logo Wednesday, and it may well go down as one of the biggest design fails of the year.


The brand's famous skeuomorphic icon, a virtual representation of a physical camera, was beloved almost universally, and is one of the most instantly recognizable logos in tech. For some reason, Instagram felt it was dated. It was "beginning to feel, well… not reflective of the community, and we thought we could make it better," Ian Spalter, head of design at Instagram, writes in a Medium post (which also goes into its new, broader visual identity).


The ellipsis in that sentence is telling. It seems to indicate a confusion of purpose. If only the ellipsis had turned into a real pause—and they'd put on hold this instinct to ditch the key symbol of the brand's personality.


As often happens with logo redesigns, Instagram goes into great detail about the creative decisions that went into this one. The brand says it started off trying to "modernize" the original mark. That produced a "brighter, flatter option" that wasn't working. So, they began an effort to work the rainbow and camera lens into a different mark entirely—hoping to produce "a more modern app icon that strikes a balance between recognition and versatility."...

Jeff Domansky's insight:

Love it or hate it? What do you think of the new Instagram logo?

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March 8, 2016 8:27 PM
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The Precarious State Of Logo Design

The Precarious State Of Logo Design | Public Relations & Social Marketing Insight | Scoop.it

Three weeks ago the Metropolitan Museum of Art—known colloquially and now formally as "the Met"—unveiled a new logo and identity system designed by the international firm Wolff Olins. The response from critics was swift and fierce. Influential typographer Erik Spiekermann harped on the logo's proportions and "forced curvy shapes"; New York Times critic Michael Kimmelman accused the museum of pandering to younger audiences; and Justin Davidson, of New York magazine, compared it to a typographic bus crash. Ouch.

It’s a familiar scenario with logo and identity reveals—the images get passed around the Internet, critics weigh in, and the peanut gallery follows. Such was the case with Google, Airbnb, Hillary Clinton's campaign logo, the Olympics, and the rebrand that (arguably) sparked incendiary "logogate" culture: Gap.

Jeff Domansky's insight:

Critics are everywhere. I like The Met logo a lot – it's classic and classy.

Marsien's curator insight, March 14, 2016 7:21 AM

Critics are everywhere. I like The Met logo a lot – it's classic and classy.

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June 18, 2015 11:51 PM
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Revised Logos of Famous Brands in 2015 | Logo Design Services

Revised Logos of Famous Brands in 2015 | Logo Design Services | Public Relations & Social Marketing Insight | Scoop.it
What are the 2015 logo design trends? This is a difficult question to ask.

Do you want to change the way people look at your business? Do you want them to recall your brand better? Or you simply want to change certain things, such as a logo, for your new business image this year? Well, you are not alone; in fact, some world brands have already started and some of them you will find in the next section.

REVISED LOGOS OF FAMOUS BRANDS IN 2015
The New York Times Magazine
Cleveland Browns
HLN
Electrolux
Milwaukee Bucks
Seagate
Bitly
Alaska Airlines
Radford University
NPR’s Morning Edition
These are only some famous brands who considered of somehow rebranding their business with a new logo.
Jeff Domansky's insight:

Creativity with your coffee: 10 fresh logo redesigns to ponder.

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Rescooped by Jeff Domansky from mojo 3
October 17, 2012 5:13 PM
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The 15 top logo and branding design trends for 2012

The 15 top logo and branding design trends for 2012 | Public Relations & Social Marketing Insight | Scoop.it
Picking out the latest trends in branding, identity and logo design in 2012.

 

Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design.

 

Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection....


Via brandideas, mojo3
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Scooped by Jeff Domansky
September 24, 2017 12:11 PM
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Fast & Free Logo Makers You'll Love

Fast & Free Logo Makers You'll Love | Public Relations & Social Marketing Insight | Scoop.it

The logo is the most essential part of making any brand recognizable. Hiring a professional designer to create a custom logo can definitely be expensive, especially for most small business owners and individuals who don’t have the budget.

 

Fortunately, there is a seemingly endless supply of Web-based solutions to help you create logos with relative ease - and these are some of our favorites. Once you're done, head on over to Logo Rank, an AI tool that critiques your new logo design. ...

Jeff Domansky's insight:

Free logo makers ahead. Check them out.

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Scooped by Jeff Domansky
January 22, 2017 11:53 AM
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6 reasons your logos fail

6 reasons your logos fail | Public Relations & Social Marketing Insight | Scoop.it

Every business, be it big or small, needs a logo for recognition and establishing an identity. However, not every business gets it right. There are some common mistakes we commit when designing a logo.


These mistakes cause us not just embarrassment but loss as well.Let’s have a look at six logo design mistakes committed by designers and business persons that cause logos to fail:

Jeff Domansky's insight:

Six logo design mistakes committed by designers and business persons causing logos to fail.

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August 7, 2016 4:04 AM
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Instant Logo Search

Instant Logo Search | Public Relations & Social Marketing Insight | Scoop.it

InstantLogoSearch is a free web app which allows you to imstantly find and download visual logos for thousands of popular brands. 100% free.


My comment: Useful in many situations when you want to include a good quality logo of a major brand in a design, promo, or presentation and you don't want to waste time wading through tens of images in Google search.


If what you you want is a cleaned up logo, either in bitmap or vector format, ready to be downloaded in SVG or PNG format, this is a good resource to bookmark and use.


Try it out now: http://instantlogosearch.com/...

Jeff Domansky's insight:

With InstantLogoSearch you can search and download thousands of logos instantly. That completes a Robin Good curator extraordinaire kind of day. Kudos to him for all his tremendous shares.

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April 21, 2016 2:30 AM
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This Brand's Amazing New Logo Responds to Voice and Looks Different to Each Person

This Brand's Amazing New Logo Responds to Voice and Looks Different to Each Person | Public Relations & Social Marketing Insight | Scoop.it

Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a shapeshifting mark that responds to sound and looks different to every customers who speaks to it.


"We developed an interactive approach to the identity, experimenting with sound and touch activation, so that there could be as many subtle variations of the Oi logo as there are people who interact with it," says Wolff Olins, the design shop behind it.


Wolff Olins worked with digital art and design studio Onformative on the concept. Onformative built bespoke software that allows anyone to animate the Oi logo with any sound at all—including voice, but other things like music too—and then to save their own unique version based on that sound input....

Jeff Domansky's insight:

Shape-shiting logo really is innovative.

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January 16, 2016 1:40 AM
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20 Logo & websites to inspire your next Jimdo project - The Creative Edge

20 Logo & websites to inspire your next Jimdo project - The Creative Edge | Public Relations & Social Marketing Insight | Scoop.it

We’re so excited to have finished 2015 off with a bang! Last December, we ran the third certification contest for Logo & Web. See below for the contest’s top 20 entries and find out why Jimdo’s multi-talento Brent Gummow thinks they out-shined their competition.Let’s start with the winner:...

Jeff Domansky's insight:

Check out the top 20 Logo & Websites from Creative Edge's third Jimdo certification contest and find out why they outshone their competition.

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March 29, 2015 12:39 PM
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55 Extremely Creative and Beautiful Logo Designs for Inspiration

55 Extremely Creative and Beautiful Logo Designs for Inspiration | Public Relations & Social Marketing Insight | Scoop.it

Logo design holds a very important role in the promotion of any brand. A logo is the main identity of an individual or a corporation. The logo design process is very complicated as it requires incorporating the complete image of a person or a company into one single image that would be used for this purpose for years.


A logo must be creative, otherwise it won’t stay in the minds of the viewers and thus, the brand would be forgotten too. A logo may be predefined or exaggerated depending on the need of the client. But the most important thing in logo designing is the, “less is more” strategy...

Jeff Domansky's insight:

Creativity with your coffee: 55 must-see logos.

Grafik Werks SA's curator insight, March 31, 2015 4:17 AM
Beautiful #Designs
Esther Barrientos Ferrando's curator insight, April 25, 2015 1:26 PM

Amb una petita y clara explicació de la funció que té el logo en una empresa, després exposa 55 dissenys de logos per a que ens inspirem.