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Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing.
Via Guillaume Decugis
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Rescooped by
Jeff Domansky
from Lean content marketing
October 16, 2016 12:18 PM
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Scoop.it!
Via Guillaume Decugis
Jeff Domansky's insight:
Applying lean startup methods to marketing makes a lot of sense.
Continuous learning and improvement cycles in real time using data analytics is the future of e-commerce and its here already for those in the game
Worth a read.
La siguiente evolución del marketing "Lean Marketing", aplicando los principios de Lean Innovation y Lean Startup al marketing cambiará la forma de la profesión para siempre.
#gjc @galeasjupiter www.galeasjupiterconsulting.com