Public Relations & Social Marketing Insight

KeywordTool.io is the best FREE alternative to Google Keyword Planner and Ubersuggest. It uses Google's autocomplete feature to get over 750 long-tail keywords fo=r any given query .

Are you a business owner, online marketer or content creator? You would definitely need to grab people's attention in order to make them click on your ads or even read your content. For that, you will have to first understand what your potential customers or readers are actually searching for.

Every search is an expression of people's needs, wants, interests and desires. Imagine how your business would benefit if you could analyse these search terms that are related to your business domain and customise your product to serve the actual needs of your customers....

Content strategy is no accident. Here are 5 steps to matching relevant, compelling content to customer demand.

About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients. In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way....

As a Customer Training Specialist at HubSpot, I’ve had the pleasure of meeting hundreds of our customers in person. One thing that makes my job so interesting is that I’m always learning about new and exciting tools HubSpot customers are using when it comes to inbound marketing. Some of my favorites have come from our discussions around keyword research.

There are many tools out there to do keyword research. At times it can seem overwhelming to decide which one is right for your business. Most of the tools customers have shared with me fall into two categories: keyword generators and keyword analytics tools. Here are some of my favorites....

Keyword research is an important piece of the puzzle for anyone who conducts business online. Once an online business has decided on a target market and figured out who its main audience is, it needs to focus on getting targeted people onto its website.

That’s when keyword research becomes crucial.Keywords, also known as search queries, are the terms entered by the users into their search engine of choice, to find things online. Hence, online businesses need to spend some time researching the keywords their target audience is most likely to use, as ranking high for these terms will increase targeted traffic to their website....