Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
May 12, 2017 9:48 AM
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Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands | Public Relations & Social Marketing Insight | Scoop.it

Some fairly obvious characteristics have made video the web's most engaging media type when compared to text, images and combinations thereof. It's the perfect blend of audio and visual elements, drilled down into bite-sized chunks that appeal to the modern viewers' desire for immediate understanding.


But that's not to say it's quite the perfect storytelling device. It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward.


Interactive video changes that. In a nutshell, this emerging technology combines video content with user input -- allowing viewers to take a wide range of actions while watching video content.


They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window....

Jeff Domansky's insight:

Learn how interactive video can fit into your marketing strategy.

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Scooped by Jeff Domansky
November 6, 2013 9:34 AM
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What on earth is interactive video? - Kiosked

What on earth is interactive video? - Kiosked | Public Relations & Social Marketing Insight | Scoop.it

Brands can inform, market, help and educate with their online videos and STUDIES show that people who watch videos of brands online are 60% more likely to make a purchase decision. But the possibilities of online video don’t stop there. Think online, think visual, think video and think what if you could do more than just watch the video. That’s it, right there you have interactive video.


Interactive video has been on the RISE lately: digital ads that feature some kind of interactivity leapt from only 2% in January 2013 to 11% in June. Naturally it doesn’t stop there and the numbers are expected to double next year. Forrester defines interactive video as “A type of digital video supporting user interaction through gestures, voice, touch and clicks”.


Let’s pause here because this has huge implications. Consumers can watch branded content and engage with contextually relevant interactive elements. They say that a picture is worth a thousand words but what are those thousand words against 1.8m impressions that one minute of online video generates?...

Jeff Domansky's insight:

Interactive video has marketers' attention, but what is it? Get the picture?

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