Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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June 25, 2017 10:49 AM
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Netflix launches new 'interactive shows' that let viewers dictate the story

Netflix launches new 'interactive shows' that let viewers dictate the story | Public Relations & Social Marketing Insight | Scoop.it

Netflix is putting a new spin on the old Gamebook genre.


Today the company announced that it’s launching an all-new interactive format that ultimately turns viewers into legitimate storytellers. In comparison to standard television, these so-called interactive shows put the viewers in charge, letting them dictate each choice and direction the story takes.


Two first two interactive shows that will be available on Netflix are Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile. Puss in Book launches globally today, with Buddy Thunderstruck slated to make its debut a month from now on July 14.


The new experience will be available on most television setups and iOS devices....

Jeff Domansky's insight:

Netflix is putting a new spin on the old Gamebook genre with its all-new interactive shows that put viewers in charge of the story.

Vanessa Ong Li Wen's curator insight, June 26, 2017 3:16 AM
Netflix has announced its plans to launch an all-new interactive television format that ultimately puts viewers in charge, allowing them to become legitimate storytellers. While this may seem exciting and transformational to some, I feel that this is nothing to be hyped over. Interactive game book formats have long been introduced to the technological scene, some examples I can name at the top of my head will be the popular Episode and High School Story – game applications that one can get for free off the internet. It too, allows you to dictate the direction and choice of the characters, empowering you and increasing your sense of ownership over that story. The most prominent difference I feel exists between Netflix’s new idea and the ever present story applications that we are exposed to, is that the former creates a more immersive experience since real life actors are creating a power visual image of the story we have chosen. Children and teens of new age society have also been shown to be prone to interacting with the screen, finding joy in swiping their favourite characters and choosing a particular design of their character that they deem fit. However, Product Innovation Director Carla Fisher’s point about how these stories can “create complex narratives and bring them to life in a compelling way” is to me ambiguous and try hard at best. Based on past experiences, narratives can only be so complicated if we were to make it interactive. You see, there can only be a limited number of choices that a person can make in deciding the path of the story, constricting the direction that these stories can take and hence the overall quality and one’s enjoyment it. Netflix’s new idea holds promise as a form of entertainment for children, but other than that age group, I highly doubt that this idea will be a success. People these days have strong opinions on matters, short attention spans, and desire to watch stories that are engaging and provide strong, complicated plot points. By having this format whose main purpose is to create an interactive platform for viewers but sacrifices the quality of the plot and depth of the characters, I highly doubt that it will provide a compelling case for viewers of all ages to purchase and view it.
sarkzoe's comment, June 27, 2017 2:44 AM
Its remarkable :)
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January 17, 2017 1:07 AM
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The World's Rudest, Most Passive-Aggressive Billboard Coughs at Nearby Smokers

The World's Rudest, Most Passive-Aggressive Billboard Coughs at Nearby Smokers | Public Relations & Social Marketing Insight | Scoop.it

If anything is going to convince a smoker to quit, it's a judgmental, passive-aggressive, coughing billboard. At least, that's the ostensible premise of a new campaign from Swedish pharmacy Apoteket Hjärtat and agency Åkestam Holst.


The digital poster uses outdoor smoke detectors to identify any nearby smokers and shame them by sending the man on the screen into a hacking fit, according to a case study video promoting the ad.


It then displays a series of nicotine patches and other kick-the-habit products, because obviously, the smoker is going to be most receptive to a pitch right after having his or her moment of self-destructive indulgence interrupted by a virtual asshole....

Jeff Domansky's insight:

You must see the short video case study with the Candid Camera moments when the bus board starts coughing when smokers are standing beside it. It's interactive advertising at it's best. Recommended viewing!

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June 30, 2016 11:01 AM
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Les 88 buts de l'Euro sur notre carte [The 88 goals of the Euro on our map]

Les 88 buts de l'Euro sur notre carte [The 88 goals of the Euro on our map] | Public Relations & Social Marketing Insight | Scoop.it

Note: the original of this is from a French daily newspaper - RTSR - and I've used Google Translate to provide a rough English translation for those who don't speak French. Apologies, I can read French but can't translate it.


The 88 goals of the Euro on our map


The long shots that hit remain exceptions. Of the 88 goals scored during the Euro, only 13 were scored from outside the penalty area. The fifteen were from within the area of 6 meters.


Besides the three autogoals, almost a goal was scored on two of the right foot (40), a third of the left foot (28 ) and a fifth of the head ( 17). Moreover, few free kicks have allowed players to beat the guards. All details in our infographic.


Click on the dots to review goals....

Jeff Domansky's insight:

This infographic really shows the possibilities of interactivity. When you click on the the dot of each Euro goal, the actual video clip is played below. Very cool!

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March 4, 2016 10:49 PM
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5 Amazing Interactive Content Examples from B2B Brands

5 Amazing Interactive Content Examples from B2B Brands | Public Relations & Social Marketing Insight | Scoop.it

For demand generation, value is a participatory process. Potential customers want to touch, feel, and test-drive things “on demand” while they continue to shop, compare, and research.

Because of this, interactive content (think calculators, assessments, polls, and trivia) is a perfect “taster” to whet the palate of a potential customer. This type of content can stand alone or act as part of a bigger, long-lasting conversation with customers as they move from lead to qualified prospect.

Now it’s time to turn your industry knowledge into interactive content that’s not only engaging, but also all about helping the customer enter the buyer’s journey with confidence. Here are five interactive content examples that have hit the sweet spot between encouraging customer engagement and improving customer satisfaction from the first click....

Jeff Domansky's insight:

Five ways to make your content more interactive.

bidoigtdiver's comment, March 4, 2016 10:56 PM
Nice
Darlene Tate's curator insight, March 7, 2016 11:02 AM

Five ways to make your content more interactive.

Big Field Digital's curator insight, March 8, 2016 7:59 AM

Five ways to make your content more interactive.

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May 12, 2017 9:48 AM
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Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands | Public Relations & Social Marketing Insight | Scoop.it

Some fairly obvious characteristics have made video the web's most engaging media type when compared to text, images and combinations thereof. It's the perfect blend of audio and visual elements, drilled down into bite-sized chunks that appeal to the modern viewers' desire for immediate understanding.


But that's not to say it's quite the perfect storytelling device. It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward.


Interactive video changes that. In a nutshell, this emerging technology combines video content with user input -- allowing viewers to take a wide range of actions while watching video content.


They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window....

Jeff Domansky's insight:

Learn how interactive video can fit into your marketing strategy.

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January 15, 2017 12:57 AM
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Creating Interactive Content: From Ideation to Sales Alignment to Promotion

Creating Interactive Content: From Ideation to Sales Alignment to Promotion | Public Relations & Social Marketing Insight | Scoop.it

Daunting is the blank canvas. Even more daunting is a newer content format that has so much versatility and possibility.


Though this is a very reasonable reaction to have, that doesn’t mean you should fully stand by it.Imagine seeing a bicycle for the first time. What is that thing? I’m suppose to ride it? Ride it, and not succumb to gravitational pull, slamming my body flat into the hard, indifferent earth?


Ideally, you’d have a little help. Someone to say, put your right foot here, push down the pedal, and, with forward momentum, lift your left foot and place it on the left pedal – then continue! Look, you’re riding!


And that’s exactly what I hope this post will do....

Jeff Domansky's insight:

Useful tips on creating interactive visual content.

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May 10, 2016 9:06 PM
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Interactive Content: The Good, Bad, and Wicked Cool

Interactive Content: The Good, Bad, and Wicked Cool | Public Relations & Social Marketing Insight | Scoop.it

Quick confession: I am addicted to taking BuzzFeed-style online quizzes.

Yes, I know they are designed to artificially inflate the site’s page views and engagement metrics; and I fully realize that the results will likely be vague and unsatisfying. But somehow, I don’t care. In fact, any time a company offers me an opportunity to see a bit of myself reflected in its content, I find myself more drawn to that company, and more willing to explore what else they have to offer.

Isn’t that the exact result all marketers hope for when they create content?

The increased potential for engagement is a compelling reason why marketers should consider adding interactive content – quizzes, assessments, customization tools, games, and other participative features – to their marketing arsenal. But that’s certainly not the only advantage these tech-enhanced content formats can offer.

Let’s take a deeper look at interactive content, how it works, and how it can be used to help you achieve your marketing goals....

Jeff Domansky's insight:

Here's some valuable tips on interactive content from Jodi Harris.

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