Public Relations & Social Marketing Insight

Most people may not yet be using smartphones to pay for goods when they are out shopping, but that doesn’t mean that they are not glued to their handsets anyway.

Some research out today from Google indicates that among smartphone owners, some 79% can be classified as “mobile shoppers,” using their devices for some aspect of the shopping experience, from finding store locations through to finding goods. On top of that, among those who use smartphones for any kind of shopping or browsing, some 84% do so in physical stores. And when it comes to investing in experiences that consumers like, retailers should stick to mobile web sites: 65% of consumers prefer these to apps.