Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Cats here, politics there — how a split-up BuzzFeed sees its video-heavy future

Cats here, politics there — how a split-up BuzzFeed sees its video-heavy future | Public Relations & Social Marketing Insight | Scoop.it

When many people hear the name BuzzFeed, they may think “exploding watermelon.” That’s reasonable enough, since BuzzFeed’s video of a melon unable to take the pressure of one more rubber band got more than 5 million views last April — with 800,000 people watching the messy event as it happened on Facebook Live.

But I get a different image: I think of the dogged reporter Andrew Kaczynski, surrounded by researchers, spending endless hours listening to old audiotapes, and coming up with scoop after scoop in the campaign season. It was Kaczynski’s team, for example, that found the radio clip of Donald Trump telling Howard Stern in 2002 that he thought the Iraq War was probably a good idea. That contradicted the Republican nominee’s claim that he opposed the war from the start.

Under editor Ben Smith (formerly of Politico), the company founded in 2006 has moved away from its listicle-and-cat-video heritage by hiring strong news talent, including investigative editor Mark Schoofs from ProPublica....

Jeff Domansky's insight:

Buzzfeed has seen the future – and it is video.

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Unfinished media business for 2015 — will non-broadcast news video become a force? | Poynter

I am neither a fan nor a maker of sweeping future-of-media predictions. But I will lighten up this holiday season with a few thoughts on business trends of 2014 likely to gain momentum in 2015.


Top of my list — by a wide margin — is whether non-broadcast video can mount a serious business challenge to the news offerings of the networks, local stations and cable


.This one takes a little explaining. Leading national news outlets — The Wall Street Journal, The New York Times and the Associated Press — have been offering video reports online for at least a decade.CNN, the Today show and a host of other news/talk programs have well-trafficked digital sites.


And by now we all know of a little company named Vice, whose principal news product is longish first-person video reports, many from abroad. A trio of lurking questions intrigue me:...

Jeff Domansky's insight:

Rick Edmonds looks ahead at the news business. Recommended reading  9/10

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In The New York Times' New Summary App, A Glimpse At The Future Of Reading

In The New York Times' New Summary App, A Glimpse At The Future Of Reading | Public Relations & Social Marketing Insight | Scoop.it

Mobile might be the biggest transition for news organizations since the World Wide Web--and the New York Times is on it.


On March 8, the New York Times unveiled a new app called NYT Now that signals a major shift in how publishers package the news. For $8 a month, NYT Now will offer users access to a limited number of stories, and those stories will be presented in a totally new way (for the Times, that is): as a series of cards, one per story, with an image and, at most, two bullet points summing up the news.


"It's not a news summary app," is the first thing Cliff Levy, the two-time Pulitzer Prize winner tapped to lead the NYT Now team, told me in a phone interview. I got a detailed description of how it works, how it looks, and what its aims are, and here's my takeaway: NYT Now is a news summary app. But thanks to its design, it may actually work as intended--and what's intended is to be as native to mobile as the newest version of NYTimes.com is to the web....

Jeff Domansky's insight:

Fast Company takes a detailed look at the New York Times new news reader app and the impact of mobile on publishing. Just don't let the NYT hear you call it a "news summary" app.

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The Future of News Is Around Individual Talent, Not Advertising: The 10 Key Ideas

The Future of News Is Around Individual Talent, Not Advertising: The 10 Key Ideas | Public Relations & Social Marketing Insight | Scoop.it
"What if news organizations confronted the reality that nearly all media will be 'social media' a decade hence?

 

...What if journalists became like your doctor, dentist, or teacher — people who provide a valuable service to you, and whose name, voice, and personality are more intimate? The question then becomes how to create a social presentation layer that wraps around news — preserving the integrity of the product but updating its interface to fit with human behavior in the digital age....


Via Robin Good
Robin Good's curator insight, April 13, 2013 11:30 AM



If you are wondering what the future of news may really look like, my advice is to give a very good read to this fantastic article.

In it, Nicco Mele and John Wihbey report the sad state of the news industry and illustrate the facts that indicate an alternative, high-value path that can be taken for the future. The tracks are already there, paved by some pioneering orgs and by a bunch of small individual personalities on the web. 


This article distills the very own business and development approach I have been using since 2008, when I have decided to move away from depending on Google-based advertising revenues and toward the creation of a service dedicated specifically to develop information-based micro-businesses focusing on individual personalities.


Here, from a ton of interesting content I have excerpted 10 key thoughts that stand out for me as being fully representative of the new model that is emerging for the future of the news business (curators, subject-mater experts, individual with a real expertise read closely).


1) ...terrifying signs of the decline of the news industry.

...three of America’s most esteemed papers for sale — The Boston Globe, the Chicago Tribune, and the Los Angeles Times...


2) News revenue remains overwhelmingly dependent upon advertising, but the radical connectivity of the Internet has greatly diminished both the scale of newspapers’ reach as well as the value of advertising.


3) What if journalists became like your doctor, dentist, or teacher — people who provide a valuable service to you, and whose name, voice, and personality are more intimate? ...The question then becomes how to create a social presentation layer that wraps around news — preserving the integrity of the product but updating its interface to fit with human behavior in the digital age.


4) Without an identity, much journalistic content will increasingly be swept around the Internet in an anonymous blur of sharing and finding through networks, with little regard for the source or the labors taken to produce that news.


5) ...re-design the newspaper to be a platform for talent across multiple media. ......what if news outlets decided to flip their model, so that the editorial staff was not subservient to the brand, but the “brand” became a platform for talent?


6) ...outlets, like Boing Boing, are making money largely based on the brands of several smart, interesting personalities. Many of the “blogging networks” are built around aggregating traffic across different online personalities. One could name dozens of examples where a single blogger or news personality is driving substantial traffic. ...we’re already likely to see a “new dance between top talent and media brands,”... “If brands are successful at assembling enough talent,” ... “they’ll succeed because they provide easy entry points for us consumers.”


7) The future of news organizations is a lot of [diversfied] revenue sources — maybe as many as 30 or 40 — and none of them account for a substantial stake of the organization’s income.


8) In March of 2008, Kevin Kelly famously put forth the theory of 1,000 true fans as a potential future for music. Find 1,000 dedicated enthusiasts willing to pay you $100 a year for your music, and then you don’t have to worry about selling albums.


9) Why are more journalists not doing the same — and creating more kinds of editorial products to sell — while cultivating a paying fan base?

With the decline of trust and loyalty in large institutions, it is increasingly hard to imagine people in the coming decades subscribing because of loyalty to an institutional Big Media entity. Yet it’s easy to imagine them wanting to fund several people whom they trust to bring them information they care about.


10) ...research to date shows that the average news consumer is a creature of habit, circling back to the same two to four big websites to get their news. But this will not continue in perpetuity... “Elite” news consumers — ... already organize their consumption this way, around key Twitter and RSS feeds, following lists of personalities they like or admire. The broader public will ultimately begin to shift in this direction.



Milestone. Must-read article. Insightful. Inspiring. Well-documented. 10/10


Full article: http://www.niemanlab.org/2013/04/the-end-of-big-media-when-news-orgs-move-from-brands-to-platforms-for-talent/




Miklos Szilagyi's curator insight, April 14, 2013 3:18 AM

Well, you can start thinking about it... what is coming out of this for you... personally and company-wise...

Anake Goodall's curator insight, May 16, 2013 6:59 AM

this space is fair fizzing, and the pace of change and creative destruction is - if anything - continuing to accelerate ...

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Future of News | BBC

Future of News | BBC | Public Relations & Social Marketing Insight | Scoop.it

Jerry Seinfeld, the comedian, once said:

“It's amazing that the amount of news that happens in the world everyday always just exactly fits the newspaper.”

Today, it doesn’t fit.

There is more information, more readily available, more immediately, in more formats, on more devices and to many hundreds of millions more people than ever before.

And it used to be said that freedom of the press is limited to those who own one.

Today, anyone with an internet connection and a Twitter account can make the news. If you choose, the powers that be are you....

Jeff Domansky's insight:

BBC takes an interesting transmedia look at the future of news vs noise. Recommended reading   9/10

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Newspapers Are Dead; Long Live Journalism - stratēchery by Ben Thompson

Newspapers Are Dead; Long Live Journalism - stratēchery by Ben Thompson | Public Relations & Social Marketing Insight | Scoop.it
Business models are destiny, which means newspapers, with their reliance on advertising, are doomed. But for writers the Internet means a new golden age....Let me be more blunt than I was in the original article: life is not “more difficult” for traditional newspapers; it’s unsustainable. They don’t have the best content, it’s not personalized, and they really don’t know anything about most of their readers....
Jeff Domansky's insight:
Ben Thompson thinks its a golden age for journalism. The challenge is, journalists are not business people.
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SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes

SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes | Public Relations & Social Marketing Insight | Scoop.it

User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.


The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.


As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....

Jeff Domansky's insight:

If there's no relevance, why would millennials trust traditional media? First, they're not even seeing it. It's part of the bigger trend that will eventually impact older generations as well.

Patrick Frison Roche's curator insight, March 12, 2014 7:45 AM

Should brand rejoice at more scary stats on user-generated content VS traditional #media revealed at SXSW ? #millennials (aka #genY in other parts of the world) primarily trust... themselves.

Debra Walker's curator insight, March 12, 2014 7:53 PM

More and more the need for effective storytelling to connect with clients, particularly in light of the increasing relevance of user generated content.  So exciting to be working with brands and brand identity in this connective economy.