Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
August 5, 2017 9:41 AM
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Why isn't advertising funny any more?

Why isn't advertising funny any more? | Public Relations & Social Marketing Insight | Scoop.it

There’s something I noticed at Cannes.

 

And I’ve noticed it looking through everything recently submitted to Creative Works.

 

No laughs. Plenty of grit.

 

Under Armour from Droga5 New York. Strong women and gritty poems.

 

New Balance from BMB. Callum Hawkins grits his teeth and runs – 120 miles a week. “There are no short cuts to anywhere worth going."

 

Performance bike brand Specialized have made a film about kids with ADHD. From the gritmeisters at Goodby Silverstein.

 

Then there are the brands that want us to cry....

Jeff Domansky's insight:

A funny thing happened on the way to Cannes.

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January 20, 2017 10:42 AM
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McDonald's Poses Existential Question: Is a Big Mac With Bacon Still a Big Mac?

McDonald's Poses Existential Question: Is a Big Mac With Bacon Still a Big Mac? | Public Relations & Social Marketing Insight | Scoop.it

If you're the type of guy who drives your friends nuts by compulsively obsessing over minor details at lunch, then McDonald's has a deep existential dilemma for you. In Canada, the fast-food chain is temporarily adding the Big Mac Bacon—a Big Mac, with bacon on it—to its menu, the first change to the sandwich in that country in 50 years.


An ad from Cosette puts the new product to the pedant test, which by its very nature requires that anything that can be argued, must be argued. Two men sit in a McD's. One takes a bit of his Big Mac Bacon, and declares "Mmmm, now that's a Big Mac."


Naturally, his tight-ass buddy takes umbrage, and an absurd debate ensues over whether a few bits of crispy cured pig fat render the sandwich a completely different entity. It's clearly a dilemma that would be best solved by spending less time talking, and more time shutting up and eating....

Jeff Domansky's insight:

Now that is existentialism!

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Scooped by Jeff Domansky
December 2, 2016 11:26 PM
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BAD NEWS: Funny Ads Make You Laugh but Don't Actually Work? - PACEDm.com

BAD NEWS: Funny Ads Make You Laugh but Don't Actually Work? - PACEDm.com | Public Relations & Social Marketing Insight | Scoop.it

Caleb Warren, assistant professor of marketing in the University of Arizona’s Eller College of Management and lead author of the research, conducted a series of experiments that found different ads can be equally humorous to consumers but have very different effects on brand attitudes, depending on the type of humor used.

The research is based on the concept that people find humor in “benign violations” — that is, material that somehow threatens their sense of well-being, personal identity or beliefs, but in a harmless or inconsequential way. For example, a comical Reebok ad featuring an “office linebacker” tackling other office workers represents a benign violation, because viewers know the violence is staged and no one is actually being hurt.

But even benign violations can cross a line, according to the research, which explored the effects of “mild” versus “severe” benign violations on brand attitudes. According to Warren, advertisers should stay away from ads that feature highly inappropriate humor, humor with a specific target or “butt of the joke,” and humor that prompts avoidance by eliciting feelings such as disgust in addition to laughter....

Jeff Domansky's insight:

Find out what works with humor in advertising from this new research study.

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February 2, 2017 2:48 AM
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What's Wrong With This Picture? Pregnancy-Test Ad Is Met With Howls of Laughter

What's Wrong With This Picture? Pregnancy-Test Ad Is Met With Howls of Laughter | Public Relations & Social Marketing Insight | Scoop.it

It’s not that often that a billboard is so absurd that it invites widespread mockery and goes viral in the process. But this one has—a full six years after it was made.


The ad, from the Netherlands, was made by a Dutch agency called Etcetera for the Predictor pregnancy-test brand. With a quick glance, it’s clear something isn’t quite right. The man and woman seem extremely surprised by the reading on the pregnancy test....

Jeff Domansky's insight:

Guess what's wrong with this picture? Funny ad.

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Scooped by Jeff Domansky
December 17, 2016 1:43 AM
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This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name

This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name | Public Relations & Social Marketing Insight | Scoop.it

Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays." 


Iceland isn't a big country, but it does count over 320,000 residents—making this quite a job for Frikki, the man who's been appointed to do it. Luckily, he's had help narrowing down the list, in a campaign created by Red Tettemer O'Connell + Partners."


Although there are over 320,000 people living in Iceland, the Icelandic Naming Committee has listed just 4,512 approved Icelandic names," says Frikki. "I will now read each name, wishing Gleðilega hátíð to each Icelander. Oh, and because Reyka is a vodka, these wishes are only for those of legal drinking age. So if I call your name and you are under 21, I am not talking to you."


In this video, he begins his laborious trudge through approved Icelandic names....

Jeff Domansky's insight:

Renowned for "slow TV", this Norwegian ad reinforces the stereotype. Funny, but slowwww!

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November 15, 2016 9:54 PM
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Benicio del Toro Shows How to Act Like You Love Crappy Gifts in Heineken's Holiday Ad

Benicio del Toro Shows How to Act Like You Love Crappy Gifts in Heineken's Holiday Ad | Public Relations & Social Marketing Insight | Scoop.it
Nothing says "family" like pretending to love the terrible gifts your relatives have gotten you for the holidays.


That, at least, is the basic premise of a new 30-second Christmas ad from Heineken starring Benicio del Toro, and emphasizing that Heineken is, technically speaking, a family-owned business.


Part of Publicis Worldwide's new "There's more behind the star" campaign, it's the latest in a series of spots, launched earlier this year, featuring the A-list actor as a spokesman for the brewer, whose logo is, like him, a star....

Jeff Domansky's insight:

Fun Christmas ad from Heineken featuring Benecio del Toro acting like he loves terrible Christmas gifts..

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