Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
January 28, 2016 1:12 AM
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30 Of The Best Premium Responsive eCommerce Themes for 2016 - Web Design Ledger

30 Of The Best Premium Responsive eCommerce Themes for 2016 - Web Design Ledger | Public Relations & Social Marketing Insight | Scoop.it

These days more and more retailers are establishing their business online. Running an eCommerce website has become an indispensable part of their successful marketing strategy. Since the majority of today’s shoppers prefer to read about their preferred products and compare pricing on the web, a website is the first place that the users will check out before making their final decision whether they need to buy something from you or from a different company. So, as you may appreciate, the way your website is designed and how your products are presented has a great impact on the customers’ decision-making.


If a ready-made website template sounds like a more lucrative solution for you (compared to a custom-made or a self-made design), then you’ve reached the right post. Below you will find 30 of the most appealing and powerful eCommerce themes that could make your store shine in 2016.


Look through the compilation of PrestaShop, Magento, WooCommerce, Opencart, Shopify, VirtueMart and ZenCart themes and, who knows, maybe your dream design is listed somewhere below....

Jeff Domansky's insight:

Very polished and creative ecommerce themes.

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Scooped by Jeff Domansky
July 6, 2015 11:11 AM
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New, simple ‘buy’ buttons make it easier to shop by phone

New, simple ‘buy’ buttons make it easier to shop by phone | Public Relations & Social Marketing Insight | Scoop.it

Now several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.


Buy buttons have been around since the early days of the Web, of course, notably with Amazon’s “One-Click Ordering,” where people set up a button that runs their credit card and ships whatever they have bought to a designated address.


But these new buy buttons allow technology companies to act as middlemen between mobile shoppers and retailers — eliminating aggravating typing on a phone’s touch screen and extending one-click ordering to thousands of small retailers....

Jeff Domansky's insight:

Trend: Several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.

Be-Bound®'s curator insight, July 8, 2015 3:16 AM

The way we use the internet has changed. We are now mobile internet users and everything is done for us to be able to act the way we were acting before on a PC on our smartphones.

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December 20, 2015 11:51 AM
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5 Tests To Affect Revenue On Your eCommerce Site

5 Tests To Affect Revenue On Your eCommerce Site | Public Relations & Social Marketing Insight | Scoop.it

A/B Tests aren't for every website. If you have a high value item that only 20 people see a week, but when it converts it means a bigger return, A/B testing would be a lot harder to implement in a way to get return on investment. A/B Tests and multivariate tests are perfect for websites where you have a solid amount of traffic coming in so that you can reach statistical significanc.


A/B Tests are only as good as your assumptions and guessesSo a deep dive into what has worked for other eCommerce websites is a prerequisite for implementing any meaningful change on your website. Familiarize yourself with many sources of information about eCommerce sites and come up with the tests that you feel are most likely to move the meter as far as revenue goes.

Two of the crucial moments on a website are when a visitor lands on your homepage and product page/buy button. So many of the case studies, I've read and implement changes around these crucial areas....
Jeff Domansky's insight:

Nice guide to improving ROI on ecommerce sites with simple fixes.

Patrick Obolgogiani's curator insight, January 5, 2016 1:07 PM

5 test you should do.

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November 22, 2014 2:59 AM
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Ecommerce Platforms Comparison Chart - Ecommerce Platforms

Ecommerce Platforms Comparison Chart - Ecommerce Platforms | Public Relations & Social Marketing Insight | Scoop.it

After using and reviewing lots of online store builders in the past few years, I’ve selected the top 10 ecommerce platforms that I think are the best fit for any needs. So before starting your online shop take a look at this comparison chart....

Jeff Domansky's insight:

Great list: Top Ecommerce Platforms.

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