Curation Is As Important as Creation | Public Relations & Social Marketing Insight | Scoop.it

Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine.

 

Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention.


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Some adopt a strategy of blanket-curation, throwing everything new or fresh or remotely interesting online and letting other consumers make their own value distinctions.

 

Others assume the role of tastemaker, selectively making the decisions themselves.

 

Both have their place, but the former contributes to what Jonathan Haidt calls “the paradox of abundance,” which he says “undermines the quality of our engagement.”

How many content-overload websites can you monitor before you become overwhelmed by volume? How many share-explosions does it take before you remove a friend from your Facebook feed? How many Tumblr pages can you pay attention to before the reblogs become a blur?

 

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Thoughtful, honest, and caring curation isn’t entirely different than creation.

 

After all, the topics you choose to research, to blog about, and to discuss with friends all begin with the process of sifting through the media abyss yourself and singling out worthwhile information."

 

What really counts is to create content that is useful, meaningful and helpful for others, whether from direct hand authorship, or by curating the best existing resources.

 

Insightful. 8/10

 

http://chrisdeline.com/curation

 

(Image credit: Shutterstock)

 

[This is a really thoughtful post on the value of curation and worth reading by those curious about, or already active in curation  - JD]


Via Robin Good