Public Relations & Social Marketing Insight

I am a content marketing failure.

Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco.

Luckily, I failed big and fast. This is a good way to fail, if you have to, because you can do nothing but re-think your strategy from the ground up.In other words, my failure turned out to be a blessing and today I wanted to share my “failure-blessing” with you....

It can't all be perfect: the worst of content marketing in 2014 stuck to old frameworks at best, and furthered harmful stereotypes or outright offended at worst. It was a particularly rough year for some pretty major brands, especially on the social media front.

Luckily, their snafus can teach us all a little something about what to do better next year. So, as you're reading through our list of the worst of 2014, make some mental notes on what 2015 will look like.Without further ado....