Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
June 6, 2016 12:04 AM
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27 Interesting Marketing Charts Every Client Needs to See

27 Interesting Marketing Charts Every Client Needs to See | Public Relations & Social Marketing Insight | Scoop.it

What's the #1 thing clients value in their agency partners? 
It'not results, strategy, or even great creative.


According to the Society of Digital Agencies, it's expertise in emerging trends. 


Now think about the last time you delivered this type of information to your client. If it's been a while, then you've got some work to do. 


Clients want this information, and if you are able to provide advice and direction on how they should be investing in not only growing their business today but what they need to do to prepare their company to compete one, two, or five years from now, your agency will be in a better position to retain the relationship or even benefit from upselling opportunities. 

Jeff Domansky's insight:

Sage client service advice.

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Scooped by Jeff Domansky
May 25, 2016 9:54 AM
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8 Phrases to Use When Your Client Is Extremely Unhappy

8 Phrases to Use When Your Client Is Extremely Unhappy | Public Relations & Social Marketing Insight | Scoop.it

Most people are not trained in how to deal with anger, frustration, disappointment, and a host of other emotions that happen as a result of client-agency interactions. When a client expresses his emotions due to a mistake from the agency or a miscommunication, people struggle with figuring out the right thing to say or the right way to handle the situation.


So how do you calm the client's visible displeasure and salvage the trust that remains? How do you refocus their frustration and work together to find a solution to the current problem?


The first step is getting the client to talk through the problem. Use these prompts to continue the conversation in a productive way:...

Jeff Domansky's insight:

Use these phrases when dealing with unhappy, frustrated, and angry clients.

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