Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
September 17, 2014 5:02 PM
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What’s the Difference Between ‘Strategy’ and ‘Tactic?’ - PRNewser

What’s the Difference Between ‘Strategy’ and ‘Tactic?’ - PRNewser | Public Relations & Social Marketing Insight | Scoop.it

Two of the most common words in the flack’s vernacular (next to coffeeare strategy and tactic. 


According to Michael Porter, strategy leader and author of Competitive Advantage: Creating and Sustaining Superior Performance,
“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.”

The conundrum in this industry is that, although you have to think (strategy) before you do (tactic) anything, these two terms are often used interchangeably. It seems “being different” is understanding the difference in the first place."


This should help…


In short, a strategy is a larger, overall plan that can comprise several tactics, which are smaller, focused, less impactful action items that are part of the overall plan. Without a great strategy, there are no good tactics....

Jeff Domansky's insight:

You'd think these days there wouldn't be the need to explain strategy vs. tactics. But just in case you missed the memo in college or university, here it is again. And if you want help remembering it, just remember the paper airplane at the top of this article. Great visual!

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Scooped by Jeff Domansky
October 28, 2013 1:17 AM
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B2B Marketing Trends That Will Shape Your Strategy - Anders Pink

B2B Marketing Trends That Will Shape Your Strategy - Anders Pink | Public Relations & Social Marketing Insight | Scoop.it

B2B marketing strategies are having to constantly change and adjust in the light of new trends driven by B2B buyers and technology. We have identified the key B2B marketing trends and how they may shape your future strategy. To keep this article short, as there is a lot to cover, we have put in links to more detailed articles as appropriate, should you want to read further.


Typically B2B marketing is segmented into outbound marketing such as email campaigns and inbound marketing such as SEO, social media and content marketing. The general shift has been towards inbound marketing as buyers increasingly manage the early stages of the buying process without contacting vendors by reviewing websites, talking to peers in the industry and reviewing resources. This allows them to often filter and shortlist without ever talking to a sales rep....

Jeff Domansky's insight:

Steve Rayson shares eight valuable marketing trends that will impact how you develop your business strategy.

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