Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
March 3, 2017 10:59 AM
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Dagnabbit: Why We Love Marketers Who Curse

Dagnabbit: Why We Love Marketers Who Curse | Public Relations & Social Marketing Insight | Scoop.it

We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here's one that I hope won't lower your opinion of me: I have a bit of a potty mouth.

 

My first instinct is to apologize for it. But then, I came across new research that shows astrong correlation between cursing and authenticity in character. If only I had known that when I was a rebellious teen and could have retorted, as my colleague Kierran Petersensuggested, "I’m being authentic, Mom!" But it's true -- the study showed a positive connection between profanity and honesty -- on both a micro (individual) and macro (society) level.

 

I've seen real-life examples of this phenomenon. Gary Vaynerchuk -- (in)famous for his profuse utterance of the "F" word in content and public appearances -- has experienced tremendous success as a marketer. And Doug Kessler, creative director of the agency Velocity Partners, has given numerous presentations on the power of swearing in your marketing.  

 

So how can this whole thing be executed without risking a loss of respect? And why are we so drawn to it, anyway? We had a look at some example and research, and drew some, er, freakin' conclusions....

Jeff Domansky's insight:

Amanda Zantal-Weiner uncovers the reasons why we're naturally drawn to marketers who curse. Hell yeah!

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Scooped by Jeff Domansky
November 18, 2014 11:12 PM
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The Importance of Honesty and Authenticity For Brands

The Importance of Honesty and Authenticity For Brands | Public Relations & Social Marketing Insight | Scoop.it
There have been several pieces of research released recently that have examined what consumers believe to be the top attributes for brands to display. New studies issued by Mindshare North America and Cohn & Wolfe add to that body of research, which seems to agree that honesty and authenticity are important attributes, particularly to Millennials.


A quick review of some of the relevant takeaways from the earlier research shows that....

Jeff Domansky's insight:

No surprise, but a useful reminder of the importance of brand honesty and authenticity.

Sieglinde Gooding's curator insight, November 19, 2014 12:42 PM

I fluctuate between being shocked that brands need to be told this and being glad that we are speaking about it. In my heart, I want to hope that we all strive for honesty and integrity. But I also know in the heat of the moment, it can be easy for a brand to lose control of messaging as it moves thru product management to marketing to sales to the big world of social marketing. For me, it comes down to this, as a customer, if I wouldn't accept the message, then I won't use it.

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October 29, 2015 1:17 AM
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4 ways brands can tell an authentic story ~ Social Media Spider

4 ways brands can tell an authentic story ~ Social Media Spider | Public Relations & Social Marketing Insight | Scoop.it

People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win?Authentic stories help you build emotional connections with customers. But how can you relate your stories back to the target audience?Below are four tactics that can help add a layer of authenticity to your content marketing....

Jeff Domansky's insight:

Nothing like authenticity to distinguish yourself from your competitors.

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