Why digital PR means people & relationships? | Jeff Domansky | Public Relations & Social Marketing Insight | Scoop.it

What if you brought together one the best-regarded thought leaders in communications and social media with one of the funniest cartoonists?

You'd get a very thoughtful little book with big ideas about people and relationships online and how Pplays a critical role in bringing the two together. And you’d be smiling while you read it and reflect on public relations in the digital age.

Welcome to “What if PR stood for people & relationships? A manifesto for building relationships in the digital era” written by Brian Solis and wonderfully illustrated by Hugh MacLeod. Sponsored by Vocus, the book captures PR’s dilemma today and where it needs to be tomorrow....