Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
November 8, 2014 11:34 PM
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The 5 Worst Mistakes "Expert" Marketers Are Making in 2014

The 5 Worst Mistakes "Expert" Marketers Are Making in 2014 | Public Relations & Social Marketing Insight | Scoop.it

When online "experts" share their "expertise," it is always advisable to observe with some skepticism. While the Internet can be considered the modern bastion of knowledge, opinions, and ideas, it is not completely dependable.

In fact, most of what you can find on the web is unreliable information. Take the case of online marketing as an example. Many online marketing "experts" who preach their supposedly effective strategies embarrass themselves by the failure of their ideas in their own practical application.

The following can be considered the worst mistakes in online marketing in 2014. They represent the biggest misconceptions in marketing being peddled by self-proclaimed marketing experts and even by those who have had some real experience in online marketing....

Jeff Domansky's insight:

Great lessons from recent marketing fails.

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Scooped by Jeff Domansky
October 31, 2014 11:23 AM
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$100 Gift Card for $10 On Walmart.com Is Mistake, Not Bait & Switch

$100 Gift Card for $10 On Walmart.com Is Mistake, Not Bait & Switch | Public Relations & Social Marketing Insight | Scoop.it

Once again, the Walmart website made a pricing error, and once again shoppers tried to pounce on it only to later have their orders canceled.


And as always happens in these situations, some of these folks are mistakenly claiming that this was a bait-and-switch scam.


This time, the deeply discounted item was a $100 Walmart gift card, which the site somehow listed as only $10.


So of course, people jumped at the chance to purchase these deeply discounted cards.


One woman tells Houston’s ABC13 that she ordered 80 of these cards (total face value: $8,000) for $800....

Jeff Domansky's insight:

Is it marketing madness or consumer greed? You decide.

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