Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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April 7, 2017 10:34 AM
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17 Funny Ads to Brighten Your Day - HOW Design

17 Funny Ads to Brighten Your Day - HOW Design | Public Relations & Social Marketing Insight | Scoop.it

If there’s one thing that wins me over in an advertisement, it’s effective use of humor. I mean, who doesn’t love a funny ad? I for one have been known to spend the better part of a Friday night looking up my favorite funny ads of all time and showing them to my husband for what’s probably the twentieth time. (It’s always funnier the twentieth time, right?)


Knowing that some funny ads might make your day a little brighter or serve as inspiration for your next project, the HOW team couldn’t help but curate a little collection below, including some old favorites, some we’ve recently discovered and some so weird you can’t help but laugh, plus a couple of vintage ads for good measure....

Jeff Domansky's insight:

Enjoy this batch of funny Friday ads and then have a great weekend!

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December 2, 2016 11:34 PM
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Minute Maid Opened a Store for the Holidays Where You Can't Buy Anything at All

Minute Maid Opened a Store for the Holidays Where You Can't Buy Anything at All | Public Relations & Social Marketing Insight | Scoop.it

In honor of the people doing their best to make functional adults, Minute Maid has launched "The Holiday Store with Nothing to Sell." At this paradoxical little pop-up, crammed with sparkly snowflakes and light-drenched Christmas trees, kids walk in and write letters to their parents while sipping on orange juice. (Hemingway would cringe.) 

 

The letters are boxed up and wrapped in pale green paper. In the video below, watch five kids reflect on their letters, and the parents' reactions upon opening the gifts.

 
"She's gonna probably have a confused kinda look," one daughter predicts. "She's gonna think it's maybe, like, a ring, or a bracelet...?" 
But no, it will be none of those things!... 

Jeff Domansky's insight:

Cool creativity from Minute Maid.

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November 14, 2016 11:18 AM
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What is "oddvertising" and how can your brand use it?

What is "oddvertising" and how can your brand use it? | Public Relations & Social Marketing Insight | Scoop.it

Comedy is one of the most effective way to advertise anything, but some brands and companies take absurd to the next level in a trend you may not realize you’ve seen called “oddvertising.”

 

“Oddvertising is sometimes funny and sometimes it’s just plain odd,” according to Mike Johnston.

 

Advertising appeared as the first dot com bubble was burning and was birthed by marketers really pushing the envelope in advertising. many of the odd pioneers were startups or smaller brands trying to stand out with off-the-wall concepts like firing gerbils into their logos.

 

THE RISE OF AN ART FORM

 

But what they made went beyond unusual into a new realm that was later coined as “oddvertising.” Things got even weirder as they had some success reaching young audiences with money to spend. Some were all business and some were just fascinated with finding out how far they could get....

Jeff Domansky's insight:

Learn about "Oddvertising" here. Fun and very effective when done right.

Aj's curator insight, November 14, 2016 12:26 PM
This article was about comity and how it hit the face of the earth.it is really funny
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December 17, 2016 1:43 AM
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This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name

This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name | Public Relations & Social Marketing Insight | Scoop.it

Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays." 


Iceland isn't a big country, but it does count over 320,000 residents—making this quite a job for Frikki, the man who's been appointed to do it. Luckily, he's had help narrowing down the list, in a campaign created by Red Tettemer O'Connell + Partners."


Although there are over 320,000 people living in Iceland, the Icelandic Naming Committee has listed just 4,512 approved Icelandic names," says Frikki. "I will now read each name, wishing Gleðilega hátíð to each Icelander. Oh, and because Reyka is a vodka, these wishes are only for those of legal drinking age. So if I call your name and you are under 21, I am not talking to you."


In this video, he begins his laborious trudge through approved Icelandic names....

Jeff Domansky's insight:

Renowned for "slow TV", this Norwegian ad reinforces the stereotype. Funny, but slowwww!

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December 2, 2016 11:26 PM
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BAD NEWS: Funny Ads Make You Laugh but Don't Actually Work? - PACEDm.com

BAD NEWS: Funny Ads Make You Laugh but Don't Actually Work? - PACEDm.com | Public Relations & Social Marketing Insight | Scoop.it

Caleb Warren, assistant professor of marketing in the University of Arizona’s Eller College of Management and lead author of the research, conducted a series of experiments that found different ads can be equally humorous to consumers but have very different effects on brand attitudes, depending on the type of humor used.

The research is based on the concept that people find humor in “benign violations” — that is, material that somehow threatens their sense of well-being, personal identity or beliefs, but in a harmless or inconsequential way. For example, a comical Reebok ad featuring an “office linebacker” tackling other office workers represents a benign violation, because viewers know the violence is staged and no one is actually being hurt.

But even benign violations can cross a line, according to the research, which explored the effects of “mild” versus “severe” benign violations on brand attitudes. According to Warren, advertisers should stay away from ads that feature highly inappropriate humor, humor with a specific target or “butt of the joke,” and humor that prompts avoidance by eliciting feelings such as disgust in addition to laughter....

Jeff Domansky's insight:

Find out what works with humor in advertising from this new research study.

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November 8, 2016 11:12 AM
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And Then Advertising Got Weird: What Is Oddvertising?

And Then Advertising Got Weird: What Is Oddvertising? | Public Relations & Social Marketing Insight | Scoop.it

This type of advertising is a little tricky to explain. Some of it’s funny. Some of it’s just strange. But you know it when you see it. And when it’s off the mark, it looks pretty bad.

 

Here are a handful of winners from the past.

Emerald Nuts, “Robert Goulet”

Edeka, “Supergeil”

Sprite, “Sublymonal”

 

Some of the hallmarks of oddvertising can be seen in the following commercials. They often have a deadpan tone. Everyone is treating the alternative reality they live in as normal. Other important points are that the subject must be relevant to the brand and be appropriate for the target demographic. No Baby Boomer has ever jumped off the couch and yelled, “Grab my car keys! I need a bag of Skittles!” after seeing their commercial, “Sheep Boy.” However, Boomers are not the target audience.

 

There are other broad generalities that can be made about oddvertising. Let’s break down a classic commercial from Old Spice, “The Man Your Man Could Smell Like,” featuring Isaiah Mustafa....

Jeff Domansky's insight:

Why Comedy Is the Most Effective Way to Advertise. “And Then Advertising Got Weird: What Is Oddvertising?” is published by Mike Johnston in ReadThink (by HubSpot). Fun reading!

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