Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
October 25, 2011 11:38 PM
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“Why’s this so good?” No. 17: Meyer Berger delivers on deadline – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard

The Pulitzer Prize for breaking news tends to go to a massive team effort, often one in which a dozen or more reporters feed material to one, two or even three writers, who pull together the main story. Papers like The New York Times and L.A. Times used to call this the “swarm” approach to breaking news. Send a ton of reporters into the field. Make sure nothing is missed. Put your best writers on the story.

 

That’s what makes “Veteran Kills 12 in Mad Rampage on Camden Street,” Meyer Berger’s 1949 story of a mass shooting, so remarkable. The swarm was one guy: Berger....

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Scooped by Jeff Domansky
September 28, 2011 2:34 PM
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“Why’s this so good?” No. 13: Gene Weingarten peels the Great Zucchini – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard

“Why’s this so good?” No. 13: Gene Weingarten peels the Great Zucchini – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard | Public Relations & Social Marketing Insight | Scoop.it

Great writing and storytelling inspiration for all...

 

The Great Zucchini has a secret. And in “The Peekaboo Paradox,” Gene Weingarten exhumes the history that haunts the most popular children’s entertainer in Washington, D.C. The story, which ran in January 2006, is the best thing ever written by the Washington Post’s two-time Pulitzer winner. (Surprisingly enough, Weingarten agrees with this statement.)

 

“A children’s performer? Really?” you might wonder as you start the piece, but Weingarten is already there, waiting for you....

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