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Scoop.it!
Tips to help you make the most of the psychology of mico-moments and how it impacts mobile marketing.
Jeff Domansky's insight:
Here's why micro-moments matter and how to use them in social marketing. 
Scoop.it!
What can your advertising do in 10 seconds? Not a whole lot, you might think. But in a study from University of Hamburg and University of Hannover researchers proved that over 50 percent of Internet users stay on a webpage for less than 10 seconds. Accordingly, advertisers are now focusing on micro-content – clever, persuasive, and concise messages to target an audience with barely-there attention spans. Micro-content should play a big role in your content strategy. We’ve already shown you how to create micro-content time- and cost-efficiently using your existing visual assets. Now, we give you five smart tips on making the most of that micro-content...
Jeff Domansky's insight:
When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content. Here's how.
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Scoop.it!
Let’s get tactical now, and dive right in to how you can tailor microcontent to your audiences. Because you’ll be rolling microcontent into your overall content publishing calendar, it does take some structured prep work. Let’s start with a singular campaign or initiative that’s already planned and in the pipeline. This will get you into the flow of how this works, especially if you’re new to microcontent publishing. Don’t be discouraged by the following steps—they’re important for reaching your target customers, so the effort is worth it. Producing effective microcontent will become second nature in no time. Here are some steps to get you going....
Jeff Domansky's insight:
Get maximum results from microcontent. Here's how.
Dean Ryan G. Martin's curator insight,
June 23, 2015 11:22 AM
It's clear. There's a difference between content and microcontent. Still, it's marketing. |
"The full customer experience doesn’t start when people land on your site or start using your tool. It starts when they’re sitting on their couch, riding on the train, walking down the street, and they have an idea."