What is an ICO and what does it mean to new businesses? | Public Relations & Social Marketing Insight | Scoop.it

In the news recently, you may have heard of a new phenomenon called the “ICO.”

What is an ICO, you may ask! An ICO, or initial coin offering, is an important new trend, a chance to buy into new crypto-currencies or tokens built on Blockchain. The trend began in startups, but even larger companies such as Kik are beginning to look into ICOs as a way to raise capital.

Last year I wrote, “What is Blockchain and What is its Impact on Marketing” for {grow}. I meant it as a Blockchain 101, so let’s consider this follow-up article a Blockchain 201: The New Value of Tokens....