Amazon Sells Out of Echo Speakers in Midst of Holiday Rush | Public Relations & Social Marketing Insight | Scoop.it

Amazon.com Inc. sold out of its voice-activated Echo speakers, highlighting the difficulty of correctly predicting demand for the holiday shopping season.


The $180 Echo is out of stock until Jan. 19 and the $50 Echo Dot won’t be available until after Christmas Day, according to Amazon listings. Both products were heavily discounted recently to compete with the newly released $129 Google Home with similar functions.


With the Echo sold out, some people might buy Google’s Home speaker rather than wait for the Amazon devices, said Rob Cheng, head of growth at Elementum, a supply chain software company....