Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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August 14, 2014 2:43 AM
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The Complete Guide to Google+ for B2B Marketing [Infographic]

The Complete Guide to Google+ for B2B Marketing [Infographic] | Public Relations & Social Marketing Insight | Scoop.it

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.


Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:

• Keep Up With Your Plus Stream

• Share Content Daily

• Reach Out to Influencers

• Use Google Hangouts

• Use Communities

• Monitor Follower Growth


Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....

Jeff Domansky's insight:

Here's a really practical blueprint to using Google Plus for your social marketing.

Jeff Domansky's curator insight, August 16, 2014 8:12 PM

Practical tips for Google 

Gonzalo Moreno's curator insight, August 19, 2014 5:16 AM

Este año me pongo con Google+... Lo juro!

jaycee.eteamsys's curator insight, August 19, 2014 9:51 AM

It's all about sharing !

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August 28, 2013 3:12 AM
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Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers

Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers | Public Relations & Social Marketing Insight | Scoop.it

Discover how big brands, from cars to candy, are making Google+ work for them by operating like community managers in this post from TopRank Online Marketing.


From cars to candy, big brands are proving that Google+ can be an important part of their digital marketing strategy. There are massive strengths, especially for brick and mortar retailers with both online and physical locations. Those brands that are making Google+ work for them operate more like true community managers.


Social media success doesn’t happen overnight and without effort. For those brands that recognize Google+ represents a social layer of Google overall, it’s a great way to engage fans and promote products, especially, using a multitude of digital content. In fact, that’s what the following brands have in common: the ability to connect visually and viscerally with their fan base...

Jeff Domansky's insight:

Nothing like learning how Google+ adds value from a couple of useful social marketing case studies.

debbieleven's curator insight, August 28, 2013 4:44 AM

Good insight on what big brands have been doing with Google+

Ali Anani's curator insight, August 29, 2013 12:21 AM
Expand your social network, see how groups form and what they can do for your business
Andy Birkitt's curator insight, August 30, 2013 5:51 AM

Really interesting case studies that show just how you can make Google+ work for your business.

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August 18, 2013 1:32 AM
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Why Bloggers Need Google Plus So Badly | Social Media Today

Why Bloggers Need Google Plus So Badly | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

Most bloggers simply have no idea what Google+ is all about. They assume that the only social networks they truly need to promote their blogs are Twitter and Facebook. However, this is extremely far from being true.

Jeff Domansky's insight:

Here's some thoughts on why Google Plus counts for bloggers.

Michael Johnson's curator insight, August 18, 2013 8:42 PM

Google Plus is becoming one of the most important assets for anyone with a website, but for those of us with Wordpress powered blogs it is becoming more and more important everyday.

 

Are you using #GooglePlus effectively right now?

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July 22, 2013 9:45 AM
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8 Reasons To Consider Marketing With Google+ - Business 2 Community

8 Reasons To Consider Marketing With Google+ - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

So what are the numbers? After just two years the numbers are in and they are compelling, but not many people are aware of the penetration and popularity of Google plus.

- 602 million registered users

- 359 million monthly active users

- according to a GlobalWebIndex study Its active users base grew by 33% from June 2012 through to March 2013.


Marketing is always about fishing where the fish are and Google+ has a lot of fish


8 reasons to consider marketing with Google+


With most marketers comfortable with using Facebook for their primary social media marketing tactics they quite often don’t see the other opportunities. Here are some compelling reasons to register a Google+ plus page to complement your Facebook page, your social media and digital marketing activities....

Jeff Domansky's insight:

The case for Google+ is growing. At the very least you need to integrate it into your social marketing strategies.

Simple2Technology's comment, July 25, 2013 5:46 PM
definitely need to get more involved in G+, looks interesting
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May 29, 2013 9:23 AM
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Why You Can No Longer Afford to Ignore Google Plus for Business

Why You Can No Longer Afford to Ignore Google Plus for Business | Public Relations & Social Marketing Insight | Scoop.it

Consider that Google Plus is the brainchild of the world’s most powerful search engine. So is it really a good idea to ignore Google Plus for business...

 

Despite all the hoopla that surrounded the new social site when it was first released, many businesses are ignoring Google Plus completely in exchange for increased focus on sites like Facebook and Twitter. While 72 of the world’s largest 100 brands have a Google Plus page, nearly 40 percent of them haven’t posted any content on the site. But when you consider that Google Plus is the brainchild of the world’s most powerful search engine, is it really the brightest strategy to ignore Google Plus for business? Even though it might not be a major traffic driver like Pinterest or other social sites, Google Plus has some incredible benefits....

Jeff Domansky's insight:

Rethinking the value of Google+ for business.
 

TechinBiz's comment, May 29, 2013 3:59 PM
with its new upgrade its a serious player now..
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May 14, 2013 2:27 AM
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Google Plus for Business: 3 Google Plus Tools to Help Your Business

Google Plus for Business: 3 Google Plus Tools to Help Your Business | Public Relations & Social Marketing Insight | Scoop.it

Google Plus Tools help you to become more efficient and effective with Google plus. If you are using Google plus for business check out this article....

 

Google + is an extremely important platform for anyone that wants to market their business online. It is much more than a social network and within the next 2 years you will have a Google + account whether you like or not as it is the foundation layer for all Google products including search. A couple of months back we covered an article on Google plus tools but we’ve discovered some more useful tools and plugins we want to share. So here are 3 killer tools if you are using Google Plus for Business....

Jeff Domansky's insight:

Google+ tools that business should be using.

Ji Woong Jang's comment, May 16, 2013 10:33 AM
Thanks Christina ! I got the more idea how to use Google+ well ^^
Christina Lee's curator insight, May 17, 2013 3:31 AM

Good tools to manage you buisness!

Christina Lee's comment, May 17, 2013 3:32 AM
Thank you!
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May 11, 2013 12:40 PM
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64 Google+ Content Strategies | Copyblogger

64 Google+ Content Strategies | Copyblogger | Public Relations & Social Marketing Insight | Scoop.it

Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

 

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....

Jeff Domansky's insight:

Exceptional resource and introduction to Google+. Highly recommended.

Ken Morrison's curator insight, May 11, 2013 7:56 PM

I need to explore Ripples.  I also learned that if someone adds me to their circle, my content will show higher in their Google searches.  Not Google+ searches, but all relavant Google Searches!!!!!
 

Jeff Domansky's comment, May 11, 2013 8:06 PM
You're welcome Ken. It was an eye opener and great G+ tips. Glad it was helpful.
Two Pens's curator insight, May 12, 2013 11:08 AM

Infographic is a mess but the article info on G+ is excellent with lots of helpful tips. My fave: use recorded Hangouts to interview people in your field. They will be stored on YouTube and can function as informative posts.

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April 30, 2013 1:38 AM
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Why G+ will Win the Social Media Platform Race | Business 2 Community

Why G+ will Win the Social Media Platform Race | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find three pertinent social media trends that will shape the social media world as we know it.... Google+ looks like it's building momentum as the social media channel of the future...
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April 27, 2013 2:27 AM
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Human Media: The Newest Frontier

Human Media: The Newest Frontier | Public Relations & Social Marketing Insight | Scoop.it

First, there was the internet. Then, social media came along. Now, the newest untamed frontier is ‘human media.’ That is to say, human media is a closer, more personal form of social media, but where people communicate face to face, as opposed to communicating through text. And more and more people and businesses are starting to realize just how big human media is and is going to be. What Is Human Media? Human media connects people more intimately than regular social media sites. Through platforms like Google+, and using tools like G+ Hangouts, people and businesses are able to defy geographic distances to talk face to face. The entire world is at your disposal, as you can join or watch Hangouts in an infinite number of topics. You can join or watch Hangouts that are cooking lessons, virtual knitting circles, financial advice, DIY projects, medical care, and so much more. If you can think of it, a G+ Hangout can be done on it....

Jeff Domansky's insight:

Got Google+ Hangouts? You may want to consider integrating them enter your social media and social marketing campaigns.

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April 17, 2013 9:13 AM
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B2B Marketers Say Twitter is Now but Google+ Is the Future | Marketing Pilgrim

B2B Marketers Say Twitter is Now but Google+ Is the Future | Marketing Pilgrim | Public Relations & Social Marketing Insight | Scoop.it
If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business? Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google....
Jeff Domansky's comment, April 17, 2013 2:52 PM
WebChef, I think of list.ly and Rebelmouse Moore as "tools" whereas G+ is a "channel."
theWebChef's comment, April 17, 2013 3:03 PM
Good point, I see all of them as sources where I find content. G+ allows engagement Rebel Mouse, List.ly don't.
theWebChef's comment, April 17, 2013 3:03 PM
But here we are on Scoop.it - is it a tool or a channel?
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April 8, 2013 9:56 AM
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With Google's Help, 'Glamour' Monetizes Hangouts

With Google's Help, 'Glamour' Monetizes Hangouts | Public Relations & Social Marketing Insight | Scoop.it

Marketing trend? 'Glamour' is monetizing its Hangouts by bringing product placements into the mix.... In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. Eight of the nine Hangouts are sponsored by a company, whose products are featured centrally in the content. In a Hangout for Unilever-owned Suave, for example, DIY blogger Erica Domesek will show how to make hair accessories for hair styled by Suave stylists. A L'Oreal-sponsored Hangout with Glamour stylist Annabel Tollman will show viewers how to wear ombré hair, as colored by Loreal's Féria Wild Ombré product....

Jeff Domansky's insight:

Watch for this Marketing trend to grow...

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April 6, 2013 8:33 AM
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Google+ Ripples: Explore the Benefits | Social Media Today

Google+ Ripples: Explore the Benefits | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

One of the hidden gems within Google+ that a lot of long-time users still aren't aware of is Ripples. It's a powerful feature that is hidden within a drop down menu, so you may not have ever seen or noticed it.

 

We will quickly walk through how to get to and understand Ripples, but more importantly, we're going to dig into some impressive ways to use Ripples to benefit your business, and demonstrate yet again why Google+ is positioned to be your social network of choice.

 

Google+ Ripples Explained

 

On any Google+ post, there's a small icon in the upper right corner that reveals the Options Menu for that post. Within that menu you can edit or delete the post, disable comments or lock sharing, and access Ripples. When you click View Ripples, a new tab will open and Google will present you with a visual diagram of how that specific post has been shared....

Jeff Domansky's insight:

Google+ Ripples is definitely worth exploring.

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March 29, 2013 10:02 AM
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Steps To Improve Your Google Plus Profile for Business

Steps To Improve Your Google Plus Profile for Business | Public Relations & Social Marketing Insight | Scoop.it

Four steps to improve your Google Plus profile visibility in search engines and make your online profile stand out from the others....

Jeff Domansky's insight:

Really useful tips for new G+ business users.

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January 2, 2014 1:15 AM
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How to Use Google+ for Business

How to Use Google+ for Business | Public Relations & Social Marketing Insight | Scoop.it

Are you using Google+ to promote your business?


This week I published the post ‘How to Find Your Very Own Best Time to Share on Facebook’ so that the recent decrease in Facebook reach (due to the algorithm change) can be improved. Another way to make sure that this change doesn’t affect your website or your business too much is by stepping up your efforts on other networks like Twitter, Linkedin, Pinterest, Google+, etc. I have covered several tips on how to use Pinterest and other social media, but I haven’t written much on Google+ on this blog so here’s a great infographic by BlueGlass on how to use Google+ for business which is loaded with a lot wonderful tips…

Jeff Domansky's insight:

Mitt Ray shares basic tips to help business use Google Plus.

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August 25, 2013 9:03 AM
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Why You Should Care About Google Author Rank

Why You Should Care About Google Author Rank | Public Relations & Social Marketing Insight | Scoop.it

Why should you care about Google Author Rank? Alone it will not make your search efforts sink or swim, but content creators who use it see great rewards.


While some may call Authorship “Klout Lite,” it does represent Google’s attempt to determine author strength so they can validate search ranking. Influence will be determined by social network validation online, including the Google+ network.


The use of Authorship as a search factor creates a strong need for content creators small and large to adapt the rel=”author” tag and feature Google+ as a primary social network on your web site....

Jeff Domansky's insight:

Important question and a good explanation of why it matters to individuals and organizations.

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August 6, 2013 9:45 AM
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How to Optimize Your Google+ Page | eZanga.com

How to Optimize Your Google+ Page | eZanga.com | Public Relations & Social Marketing Insight | Scoop.it

In my opinion, we saved the most interesting social network for last. Obviously, optimization and Google+ is going to be an interesting topic, given that most of the SEO industry is most focused on Google+’s owner, Google. Out of all the social networks, Google+ doubtlessly has the most influence over your business’s SEO. For this reason alone, you should have a Google+ page, and you should optimize it.


Optimization is an important key to success on any social network, but it reaps so many more rewards on Google+ in particular. If you’ve tried your hand at Google SEO and found it extremely complicated, don’t worry. It’s not as complex on the company’s social network. Complete the below steps, and you’re well on your way....

Jeff Domansky's insight:

G+ tips for better social media results. So optimize, optimize, optimize! tThis is an excellent guide and resource for better G+ results

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June 29, 2013 1:17 AM
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7 Tips to Improve the SEO of Your Google+ Profile

7 Tips to Improve the SEO of Your Google+ Profile | Public Relations & Social Marketing Insight | Scoop.it

Discover how Google+ can help your SEO rankings. We've got the tips and tricks you need to get your company noticed.Is your business on Google+? If not, it should be. This social network carries a lot of potential for your company to win you new customers. For example, Jeffalytics recently tested its influence by creating four websites with varying G+ usage. One had no Google+ presence, and it did the poorest in terms of search-ability. The website with the strongest G+ presence, on the other hand, ended up ranking as the 8th result for its target keyword....

Jeff Domansky's insight:

But what does the network do, and how can you take advantage of Google+’s SEO benefits? Read onfor valuable advice on Google+, tips and and SEO impact. 

Celebritize You's curator insight, July 1, 2013 10:13 PM

I just put www.mingmingtea.com on Google + today.

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May 15, 2013 9:28 AM
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Google Plus Best Practices for Brands ~ by HootSuite

Google Plus Best Practices for Brands ~ by HootSuite | Public Relations & Social Marketing Insight | Scoop.it

Google Plus best practices for brands; HootSuite's 9 tips for effectively engaging with your community....

 

...For simplicity’s sake, let’s pretend you are the owner of a cafe with a budding social media presence (these tips work for any size of business). Now that you understand the importance of being in G+, the next step is to build an effective strategy and attract an interactive community. In this post, discover Google+’s checklist for building a successful strategy and our 9 tips for effectively engaging with your community. Together, these make up our Google+ best practices for brands....

Jeff Domansky's insight:

This is another excellent guide to Google+ for businesses of any size. Great tips and easy to put into action.

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May 13, 2013 2:21 AM
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7 ways Google Hangouts can connect you to your customers | MiamiHerald.com

... If you’ve got Google +, you simply need to log in to your account and click “Start a Hangout”. From there, you get a series of prompts that take you through the steps you need to get schedule and start your Hangout. Be sure to check out Hangouts on Air, a feature that gives you the opportunity to broadcast your Hangout to others on your YouTube channel, on Google + or on your website.

 

And while it has got a lot of pros, Google + does have its cons. One of which, is that you’ve got to have a Google ID to use it. That also means that for people to join your Hangout, they’ve got to have one too. And the more apps you add to your Hangout, the slower your connection speed, resulting in lag time. So how you use Google Hangouts to market your small business? Here are seven ways to help you get started....

Jeff Domansky's insight:

Valuable tips to get you up and running on Google+.

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May 1, 2013 11:02 AM
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Suddenly, Google Plus Is Outpacing Twitter To Become The World's Second Largest Social Network

Suddenly, Google Plus Is Outpacing Twitter To Become The World's Second Largest Social Network | Public Relations & Social Marketing Insight | Scoop.it

When Google launched its social networking service, Google Plus, during the summer of 2011, tens of millions of people clamoured to sign up for an account. But within months, critics had panned the new service, pointing to user pages bereft of meaningful content and exchanges. They said the new social site just wasn't, well, social. It seemed as though Facebook had cornered the market -- Google was too late to the party.

 

Perhaps not.

 

According to data released this week by Internet analytics firm GlobalWebIndex, Google Plus is racking up large numbers of new users and continues to outpace Twitter as the world's number two social network, behind perennial titan Facebook. The reasons behind Google Plus's growth -- it now can boast 359 million active users, up 33 percent from 269 million users at the end of June 2012, according to GlobalWebIndex -- are complex and tied to Google's effort to build a connecting layer across all its services, including search, YouTube, maps and other products. Log into one, and you've logged into the lot....

Jeff Domansky's insight:

Google+ continues to grow to some experts' surprise. As it bundles it becomes very useful.

MTD's curator insight, May 2, 2013 7:57 AM

Google Plus is beginning to overtake Twitter. Why? Well, they're horses for courses. For micro-communications and riffing, there's no question that Twitter fits the behaviour of people perfectly. But for focus, more intimate sharing, discussion and depth - real socialisation, rather than intermittent chatting - Google Plus is far more effective. 

 

The real question is: what kind of conversation is more rewarding - and what do people and businesses respond to in the form of brand identification, purchasing and loyalty? 

 

There is room for both. We need both short-term and longer-term communications and understanding. As to which is more useful? As with any argument the best idea is that they reinforce each other.

Jeff Domansky's comment, May 2, 2013 1:00 PM
Hi Min,there's no question that Google+ is growing but it's important to pick the best channel for business and personal use. We should never feel we have to be everywhere when it comes to social media. Appreciated your comment.
Jeff Domansky's comment, May 2, 2013 1:01 PM
MTD, I'm with you on the synergy between social media channels. Integration always works well as long as you choose the right channels for the right strategy. Great comment, thanks.
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April 27, 2013 10:41 AM
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YouTube, Gmail, Google Places are Dead, Long Live Google Plus

YouTube, Gmail, Google Places are Dead, Long Live Google Plus | Public Relations & Social Marketing Insight | Scoop.it

Will Google fold YouTube, Gmail and Places into Google Plus? Suddenly 1.5 billion users on one platform, with Businesses having only one Page to manage. Good or no? Oh, and Google’s Authorship Markup suddenly screws with your SEO (search engine optimisation) and SMO (social media optimisation) in ways that you can only imagine. (Google’s SMO search algorithm) The images show the eery similarity between the rebranding of YouTube into OneChannel and Google Plus. Of course Google Plus could get a new name of OneChannel instead?...

Jeff Domansky's insight:

Laurel Papworth makes an interesting exploration of Google "one channel"...

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April 22, 2013 2:08 AM
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Google Launches New, Dedicated iPhone App For Business Owners -- AppAdvice

Google Launches New, Dedicated iPhone App For Business Owners -- AppAdvice | Public Relations & Social Marketing Insight | Scoop.it

Google has just launched a new app that business owners will find incredibly useful. Google has just launched a brand new application called Google Places for Business in the App Store.

 

The app allows users to connect their business with Google Search, Google Maps, and Google+ from an iPhone or iPod touch, and is free to download and install. Thanks to this new application, it’s now easier than ever for owners to promote their business online.

 

In Google Places for Business, users can not only check on their online business listing, but also have the option of updating the details of their business on the go, directly from an iDevice....

Jeff Domansky's insight:

Marketers will want to check out Google's new app - Google Places for Business.

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April 15, 2013 4:02 PM
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Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter

Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter | Public Relations & Social Marketing Insight | Scoop.it

...While Morter's campaigns began on Twitter, changes in the social networks have altered his approach, with Facebook sidelined in favour of Twitter and the rising Google+.

 

"It's only going to get bigger," Morter says. "It was a slow start but I genuinely think Google+ is going to be one of the big players. It's so integrated with Google itself now and with their tie-in to YouTube it will get bigger. Unofficially, I believe the Google +1 button really does help your search engine optimisation on Google, I've got no doubts about that whatsoever, so for that side of things I think it's a vital tool."

 

Google announced in December last year that the number of active monthly users on the site had increased to 135 million. The network integrates with other Google products, such as search, gmail, calendar and drive, and all new gmail accounts are Google+ enabled....

Jeff Domansky's insight:

Social media channels Twitter and Google+ will be the ones to watch. 

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April 7, 2013 1:11 AM
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Is Google+ Approaching Twitter's Marketing Value? - Rand's Blog

Is Google+ Approaching Twitter's Marketing Value? - Rand's Blog | Public Relations & Social Marketing Insight | Scoop.it

On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note: this was 12:30pm on April 5th in Sydney, where I hit publish). Over the next 24 hours, something very curious and new occurred – Google+ drove as many visits to the post as Twitter did, and received a matching amount of engagement, despite the fact that my follower counts on the two networks is dramatically different (Twitter is nearly 2X Google+)...

Jeff Domansky's insight:

this was an interesting comparison of engagement on Google+ and Twitter.

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April 1, 2013 2:31 AM
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How To Build The Perfect Google Plus Profile | Business 2 Community

How To Build The Perfect Google Plus Profile | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
How many of you want to use Google Plus but don’t know how to get started; even if it’s only creating your Google Plus profile? Setting out to use a complex and robust social media platform like Google+ is daunting. My Polish grandmother used to say, “You can’t start to use what you haven’t built, and you can’t build anything without a blueprint.” I wanted to give you the blueprint to help you build your Google+ profile. Google reports that 235 million users are using Google+ to +1 content, video chat with friends, and share content among friends. While only 135 million people are using the platform monthly, the newest update (and this blueprint to build the perfect Google Plus profile) might activate a larger and more engaged audience! Building and using an optimized Google Plus profile will help to make you more accessible to others. Your contacts will find it easy to discover your content and updates with a well-built Google Plus profile page....
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