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Scooped by
Jeff Domansky
August 1, 2017 2:43 AM
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Influencer marketing is growing, and 84% of marketers say it's effective. Check out these key facts and stats about both this marketing tactic and popular influencer social network Instagram.
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Scooped by
Jeff Domansky
May 15, 2017 11:06 AM
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With the Digital Content NewFronts’ second week taking place in recent days, digital marketing stats—like last week—were aplenty. Here are nine that caught our eye from across the industry. Check out Mother’s Day video numbers, new social data and a rising retail star....
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Scooped by
Jeff Domansky
March 28, 2017 10:34 AM
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How much does page load time actually affect your conversion rates?If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticeable improvements in customer experience, conversion rates, and ultimately, your sales revenue. In fact, reducing your website's page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. Up to 79% of customers who are dissatisfied with a website's performance say they're less likely to buy from the same site again. But can big business issues actually be solved simply by shaving off a few milliseconds on your website's page load time? To see the real power of page load time, we at Skilled compiled 12 case studies from real companies in the infographic below. These examples illustrate the impact reducing page load time Take a look at the 12 case studies presented in the infographic below to learn more about the benefits of optimizing page load time....
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Scooped by
Jeff Domansky
March 6, 2017 10:50 AM
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There are many new, intriguing data points, including Denny’s viral tweet, Snapchat and YouTube numbers, Facebook local and connected cars. It was a stellar week in digital marketing stats, and here are the nine that really stood out: 1. If one tweet can sell a thousand Moons Over My Hammy, this is itDenny’s tweet on Wednesday represents a historic Twitter marketing achievement. The following message has garnered 108,000 retweets and more than 152,000 likes in the last couple of days. The diner-style restaurant chain utilized a popular “zoom in” scavenger hunt meme to inspire such robust interest. How does it stack up compared to tweets of marketing lore? Well, it has surpassed the engagement seen by Arby’s iconic “Hey @Pharrell, can we have our hat back?” 2014 Grammys post....
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Scooped by
Jeff Domansky
January 18, 2017 11:55 PM
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From virtual reality to live video, business owners shouldn't chase every new marketing trend that comes along. In fact, often reexamining what has worked in the past and thinking about how to apply those successes on new platforms is the first place to start.
Look, for example, at Mastercard. The payments technology company has been globally recognized brand for a very long time. Mastercard's chief marketing and communications officer, Raja Rajamannar, says that his biggest task when hired in 2013 was to optimize a pre-digital brand for the present-day.
Rather than ditch a mature campaign to make his mark, he looked at the long game. Here are four lessons we can learn from it about optimizing your marketing in the digital age...
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Scooped by
Jeff Domansky
December 22, 2016 2:20 AM
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I only really started caring about marketing (and the intersection of advertising, technology, and media) a couple years ago when I started at Contently as an intern. It’s been a never-ending crash course ever since. Digital marketing changes rapidly, and it’s only getting more complex. As soon as you think you understand the space, you realize a minute later that you’re not even close. This year in particular, with its many shocking pieces of news and trends, has upended many assumptions I’ve held about marketing. Here are four of the most important trends that have changed the way I think about my job....
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Scooped by
Jeff Domansky
December 2, 2016 11:41 PM
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I've lived and breathed and thought about this space every single day, and here's the sad conclusion I've arrived at: digital display advertising doesn't work.
I think it's safe to say that digital display advertising has never lived up to the promise and the hype. Since the very beginning, advertisers have been obsessed with finding ways to get people to click on their ads. They've worked with an array of ad creation platforms and embraced programmatic methods so that the right ads get in front of the right people, and yet the click-through average across all platforms and methodologies is .06 percent.
This means that for every 1,000 times an ad is shown, it is clicked on only .6 times. This means that for the average digital display campaign to get a single click, it needs to be served 1,800 times....
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Scooped by
Jeff Domansky
August 3, 2016 3:15 PM
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According to AmeriCommerce, Facebook accounts for 60% of all social traffic driven to retail sites; however people don't really log on to Facebook to make purchases. People go on Facebook to connect with others, so the real trick is figuring out how to connect those people with your content, and consequently your products.
Did you know that you can sell your e-commerce products directly on Facebook? The world's largest social media network offers a simple and effective platform for online sales. And with its massive user base of 1.7 billion monthly users, it's incredibly effective.
To get started, you'll first need to create your Facebook Page. Unlike personal profiles, Pages are intended specifically for commercial purposes, with the ability for users to “like” them. To create a Facebook Page, simply visit https://www.facebook.com/pages/create/ and follow the on-screen instructions.
After setting up your Facebook Page, you can sell your e-commerce products by using a compatible app. There are more than a dozen different e-commerce store apps for Facebook that are designed for this purpose. Once installed, they'll automatically pull product listings from your e-commerce site, posting them directly on your Facebook Page. This means you'll only need to update your website anytime a product is added, removed or otherwise changed, as the app automatically mirrors what happens on your site....
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Scooped by
Jeff Domansky
June 4, 2016 11:47 PM
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Are you ready to give content marketing the time, money and resources it deserves?
While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.
With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.
As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.
What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.
These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....
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Scooped by
Jeff Domansky
March 26, 2016 11:58 AM
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The first ever TV ad was for Bulova watches and was broadcasted in 1941 on American screens. But do you know how digital marketing started? Commercially available desktop PCs started to enter homes only in the 1980s. And in the 1990s, web 1.0 platforms and the internet started to take shape. Soon enough Google and Blogger were founded in 1998 and 1999 respectively. And online marketing has evolved rapidly ever since. As per Adobe’s 2013 survey of marketers, 76% respondents believed that marketing has changed more in the past two years than in the last 50. But only 9% believed that their digital marketing is working. That’s sad. The good news is that you can perform your marketing much more efficiently. You need to observe the digital landscape intently and adapt to fulfill your audience demands. I’ve put together 11 alarming statistics to help you adjust your online marketing strategy for 2016....
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Scooped by
Jeff Domansky
October 2, 2015 10:14 AM
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Customers want to feel how a product fits in their hand as well as how it fits into their lives. In short, they want to experience a human connection. Every step from the initial introduction of a product to the walk-through of its final setup needs to be engaging and (ideally) enjoyable both in-store and online.
Within the next five years, any vendor with a large offering of premium products will have to provide this immersive experience or risk being put out of business by companies that do....
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Scooped by
Jeff Domansky
July 14, 2015 1:57 AM
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Flash sales and private sales hit the ecommerce market with a fury back in 2009 and 2010. Some would even argue that flash sales are still the most scalable ecommerce business model. However, just like all new innovations, they hit a bubble, or trickle in their effectiveness, bringing up new and exciting innovations, particularly in the ecommerce world.
So, what is the next new and upcoming wave of innovation in the ecommerce space? Could your online business see something so revolutionary that could allow you to engage your customers through an unheard of medium? Is there a sales strategy that has gone untapped?That’s what we’re here to find out, so keep reading to learn more about five new and upcoming waves of innovation in ecommerce....
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Scooped by
Jeff Domansky
July 7, 2015 1:48 AM
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The report, Navigating the New Digital Divide which studied close to 2,000 urban Indian shoppers, said the conversion rate of shoppers who use a digital touch-point is 40% higher than the non-digitally influenced shoppers.
Besides more than a third of digitally influenced shoppers would prefer the flexibility of buy-online-pickup-in-store, the report said.
However, Rohit Bhatiani, director at Deloitte added, “Today, 90% of the retailers do not have a mobile app or mobile-friendly websites and hence these retailers are not even considered by consumers for pre-buying research. Retailers need to create a strong meaningful digital presence to attract customer attention.”...
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Rescooped by
Jeff Domansky
from Business Improvement
May 31, 2017 11:11 AM
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Running paid traffic? This post is right up your alley. Swipe 5 killer campaigns from the best media buyers across Facebook, YouTube, and Google AdWords.
Via Daniel Watson
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Scooped by
Jeff Domansky
April 5, 2017 11:19 PM
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As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead.
But could it be that we’re all stuck in an industry echo chamber? As it turns out, some new research from Code Computerlove might burst that bubble.
Code Computerlove surveyed 1,000 U.K. adults to find out what they really think about these trend predictions -- things like voice search, virtual reality, and chat-bots. That data was then compared to what’s actually making the most noise online. Some key findings included:
- Mobile payments are the most sought-after technology in 2017.
- 9 out of 10 consumers claim to have no interest in using augmented reality in the near future.
- 1 in 5 people surveyed aim to spend less time in front of screens this year....
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Scooped by
Jeff Domansky
March 21, 2017 9:55 AM
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In summary, here are the key takeaways from the infographic below that tells us the latest shifts in digital advertising this 2017: - Increased usage of mobile ad blockers
- Increased monetization of Google AMP and Facebook
- Instant Articles
- Revenue on desktop advertising will continue to level down; Mobile advertising will experience massive growth
- Google and Facebook continues to be the most utilized platform in digital advertising
- Programmatic advertising will gain more popularity
- Outstream videos will gain more popularity
- Increased utilization of Chatbots....
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Scooped by
Jeff Domansky
January 31, 2017 11:52 PM
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Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products and services. Competition is fierce, and SMBs often have a difficult time choosing a provider.
Last month, I covered how the trend of fake online content leads to a general distrust of digital and online media. But the local digital marketing industry, especially in the area of SEO, suffers from its own share of issues that lead to a lack of trust by SMBs.
LSA (Local Search Association) conducted a survey to examine what challenges SMBs face when shopping for a digital marketing provider and what areas they feel are most important for marketers to address when trying to gain their business.
Below I discuss the results of the survey, data regarding client churn in the industry and ways in which marketers need to respond....
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Scooped by
Jeff Domansky
January 13, 2017 12:02 AM
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According to the Interactive Advertising Bureau (IAB), digital fraud costs advertisers $8.2 billion each year. Some suspect there’s little incentive to fight it because advertisers have priced it into their spend already. Some even suspect publishers are reluctant to clean up non-human traffic (NHT) for fear of hurting revenues. Others, including security expert Dr. Augustine Fou, say that fraud is inevitable, since there will always be “hackers who are very advanced in the use of technology and who don’t play by the normal rules of engagement.” The need to manage
Our new report, “2017 State of Digital Publishers’ Fight Against NHT: To Block NHT or Not to Block,” surveyed 40 of the comScore 250 publishers about their attitudes and experiences with NHT – also known as bots – both as an internal issue and as a discussion point with potential direct buyers of their inventory. Here are some of the critical insights gleaned from the data.
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Scooped by
Jeff Domansky
December 7, 2016 4:16 AM
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Over the past two years, social media advertising budgets have doubled worldwide, from $16 billion U.S. in 2014 to $31 billion in 2016. While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. Twitter, Instagram, LinkedIn, Pinterest, and Snapchat are all vying for their piece of the social ads pie, and advertisers today have more options than ever before to promote their brands on social. From mobile to live video and everything in between, we've documented some of the most significant milestones for both these top networks as well as social advertising in general. Check out the below infographic on the history of social advertising and consider: What opportunities and challenges will brands face in the next 10 years?...
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Scooped by
Jeff Domansky
September 26, 2016 3:23 PM
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Our industry faces a well-known duopoly, with Facebook and Google commanding an ever-increasing share of digital ad spend, both in the U.S. and globally. I recently dug into the data and forecasts available, to better quantify (for my own benefit and hopefully yours!) just how much Facebook and Google are eating digital.
Global ad spend, across all channels (digital, TV, print, radio, outdoor, etc.) is growing annually on average by 5.6 percent from 2015 to 2020, and will reach $674 Billion from $513 Billion in 2015.
The U.S. market will represent 35 percent of the global ad market, reaching $234 Billion by 2020 with a slightly slower growth rate compared to the global average, at 5.0 percent from 2015 to 2020. This is expected as rapidly developing markets in the East and a growing middle class represent new markets on which advertisers can focus.
45% Of U.S. Ad Spend Will Be Digital
33 percent of ad spend in the U.S. was digital last year and that is expected to reach 45 percent by 2020. In real numbers, that’s a $60-billion market growing to $105-billion, with a Compounded Annual Growth Rate (CAGR) of 11.9 percent.
The growth of digital is more than 2 times higher than the growth of the overall ad market, which represents a tremendous opportunity for digital businesses. More people are accessing content online and more advertisers are spending their budgets online. Will the rising tide lift all ships?...
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Scooped by
Jeff Domansky
June 8, 2016 10:17 PM
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The uptake of new technology is faster than ever before, which means access to your audience is quicker than ever too. All you need to do is target them with a powerful marketing strategy that will engage them in unique ways.
2016 appears to be a great year for all the online businesses out there who are in the race to stay ahead of the curve by adopting these new and effective trends in online marketing, with the goal of making campaigns more effective.
Here are six online marketing trends that your business needs to know in 2016....
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Scooped by
Jeff Domansky
June 4, 2016 11:42 PM
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In this volume of our biannual trend publication, we explore the theme of Evolution. Agencies, consultancies, brands and other industry thought leaders largely agree that 2016 is shaping up to be an evolve- or-die year. Or, to put a positive spin on it, we might say it’s a year to thrive through intelligent adaptation. While some agencies are going the way of the dinosaur, a forward-thinking cross-section of shops are reporting increased revenues and profits by partnering with clients in new and innovative ways, by bringing their own IP to market and more. Other industry players need to evolve as major shifts in the way consumers use technology, consume media and engage with the world around them are forcing massive changes. Throughout the 2016 editions of The SoDA Report, we’ll explore top trends and behaviors that leading practitioners in our industry won’t be able to ignore as the year unfolds, and we’ll cast a spotlight on brands, agencies and individuals who are flourishing in this environment. Within Modern Marketer, Industry Insider and via our Digital Outlook Study (conducted in partnership with Forrester Research for the first time), we’ll also explore how the landscape of creativity and the modus operandi for agency-client relationships are shifting in radical ways. Spurred by rapidly changing consumer expectations and behaviors, agency-client partnerships are expanding in incredibly exciting ways beyond the marketing realm to include business strategy, R&D, product development and customer service. We are so proud of the growth and development of The SoDA Report over the past year.
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Scooped by
Jeff Domansky
October 6, 2015 1:38 AM
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Okay, so there’s nothing at all original about a “marketing stats” blog.I know.
But, I do follow the digital industry closely and sometimes come across some pretty interesting stats.And seeing that businesses are gearing up for Q4, the holiday season, and 2016 planning, I figured I’d put together a few stats that might make you think about your marketing plans. So without further ado….
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Scooped by
Jeff Domansky
August 27, 2015 6:43 PM
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Consumers will only pay attention to you when they’re motivated to do so. Interaction and education along the buyer’s journey is the best way to gain their attention and keep it. Obviously, you need to understand your target consumers before you can offer something valuable or helpful to them, but, once you’ve gained their permission to market to them, you can be strategic about guiding them along the buyer’s journey and positioning offers at just the right moment.
What is the Buyer’s Journey?
The buyer’s journey includes the steps that consumers take in the buying process. After buyers become aware of their needs and begin researching solutions, they generally proceed to three additional stages: Consideration, Recommendation and Purchase. These buyer journey stages map closely to the Lifecycle Marketing stages within the Sell phase: Educate, Offer and Close....
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Scooped by
Jeff Domansky
July 11, 2015 2:24 PM
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Consumers’ top purchase influencers are also their top sources of new product awareness, according to results from a recent Nielsen report [download page].
The study, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) and TV ads (52%) are the leading sources of information about new products for consumers. These are also consumers’ top purchase influencers, according to studies by MarketingCharts and by Deloitte....
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Scoop.it!
Everyone's talking about influencer marketing.