Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
December 29, 2016 9:54 AM
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Cinnabon Gets Overzealous in Its Twitter Grief for Carrie Fisher

Cinnabon Gets Overzealous in Its Twitter Grief for Carrie Fisher | Public Relations & Social Marketing Insight | Scoop.it

It’s a cycle that has unfortunately become quite familiar over the last year with the loss of so many pop culture icons.A beloved, iconoclastic celebrity dies and we proceed to express our sadness and disbelief, particularly on social media. And in a rush to get in on the conversation, brands forget the most important rule of grieving in public: it’s not about you.


Carrie Fisher’s death this week spurred remembrances of her prodigious writing talent, mental health advocacy and lacerating perspective about women in Hollywood. So Cinnabon decided to post a swiftly deleted tweet about how she had “the best buns in the galaxy.”...

Jeff Domansky's insight:

Tasteless tweet gets hot response for Cinnabon. No excuse! Bad PR, bad!

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Scooped by Jeff Domansky
June 4, 2016 12:36 PM
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Tronc: The 30 best jokes about Tribune Publishing's new name

Tronc: The 30 best jokes about Tribune Publishing's new name | Public Relations & Social Marketing Insight | Scoop.it

Tronc.


Few words have garnered as much hilarity in such a short period of time.


On Thursday, Tribune Publishing announced that the historic media company would rename itself "tronc." Media Twitter nearly lost its mind. For hours after the announcement, the jokes rolled in. They're still going strong as of Friday morning.


Disastrous company rebrandings aren't particularly new, even for newspaper companies. Gannett, which publishes USA Today, spun off its digital businesses into something called TEGNA. None of them drew quite the ridicule that tronc elicited. And since it's Friday, here's 30 of the best tronc jokes from Twitter....

Jeff Domansky's insight:

Few words have garnered as much hilarity in such a short period of time. tronc if you like it! Yes, this bad branding, PR fail deserves to be the butt of all journalism jokes.

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