Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
October 13, 2017 11:11 AM
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The 30 Best Alexa Skills for Professionals

The 30 Best Alexa Skills for Professionals | Public Relations & Social Marketing Insight | Scoop.it

If you own an Amazon Alexa device, you can use Alexa Skills to be more productive; keep track of your day, finances, and calls; make travel easier; hear the news you care about, and more.

 

Alexa Skills are built-in capabilities activated by your voice. New ones are added to the Alexa Skill library all the time. Here are the top 30 best Alexa skills for Professionals...

Jeff Domansky's insight:

HubSpot shares the top Alexa skills for productivity, communication, health, lifestyle, work, and more.

Jeff Domansky's curator insight, October 13, 2017 11:16 AM

HubSpot shares the top Alexa skills for productivity, communication, health, lifestyle, work, and more.

Philippe Coll's curator insight, October 15, 2017 1:26 AM
Résumons. Comment être plus productif ? En donnant toutes ses infos personnelles à Amazon. Je me demande si l'obsession de la productivité ne commence pas à devenir ... anti-productive, justement. Quand on en arrive à ce genre d'article. Aucun pas de recul. Hubspot me déçoit sur ce coup-là.
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January 25, 2017 3:34 AM
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25 Million More Voice Assistants Coming This Year; Amazon, Google Dominate

25 Million More Voice Assistants Coming This Year; Amazon, Google Dominate | Public Relations & Social Marketing Insight | Scoop.it

Voice assistants are coming in a big way this year.


Last year, 7 million voice-first devices, most notably Amazon Echo and Google Home, hit the market. That was up from only 2 million the year before.


This year, 25 million devices will be shipped, bringing the total number of voice-first devices to 33 million in circulation, based on a new study by VoiceLabs....

Jeff Domansky's insight:

A new marketing channel is born.

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Scooped by Jeff Domansky
January 9, 2017 11:26 AM
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Marketing with virtual assistants | Tom Fishburne

Marketing with virtual assistants | Tom Fishburne | Public Relations & Social Marketing Insight | Scoop.it

At CES this week, marketers were buzzing about the potential of virtual assistants.


“Marketing is much more about providing a great experience or a product that makes a consumer’s life easier and one of the most interesting developments for our business is the virtual assistant,” said Kristin Lemkau, CMO of J.P. Morgan Chase.


Most of the attention at was on Alexa, the voice-activated assistant for Amazon’s Echo. Alexa is being described as a potential operating system for the Internet of Things, in competition with Google Assistant and Apple’s Siri.


LG announced a smart fridge partnership with Alexa that will let consumers buy groceries via voice. A flurry of Alexa-enabled applications are on the way, with one pundit predicting a launch of 700 new applications in the next week alone....

Jeff Domansky's insight:

Having recently installed Amazon Echo, I can attest to the marketing potential, the fun and the limitations. One thing for sure, your virtual assistant will argue with you and will always have the last word. Not much different than living with a teenager!

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July 16, 2017 10:34 PM
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Apple's Siri Loses 7 Million Users, But Remains Top Digital Assistant

Apple's Siri Loses 7 Million Users, But Remains Top Digital Assistant | Public Relations & Social Marketing Insight | Scoop.it

AI-powered personal assistant apps are spreading in certain parts of the market while others take a downward turn.

While Apple’s Siri is still the top-ranking personal app based on the number of monthly users, it has dropped 15%, losing 7 million monthly users from a year ago, based on a new report.

Samsung is in a similar situation, losing nearly 2 million users of its S Voice over the same period.

Amazon’s Alexa usage has increased 325% from last year, though from a relative small base. It’s now being used by 3 million people and its regular usage is steady.

Microsoft’s Cortana also is coming on strong, increasing 350% in monthly users, to 1 million. Cortana users also seem to use it a lot, since it has the highest rating of percentage of users returning to the service day after day.

Jeff Domansky's insight:

Chuck Martin looks at what's up and down with the top digital assistants. 

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January 14, 2017 11:40 PM
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Voice Is the Next Big Platform, and Alexa Will Own It

Voice Is the Next Big Platform, and Alexa Will Own It | Public Relations & Social Marketing Insight | Scoop.it

If you happen to live in one of the six million US homes that have so far purchased an Amazon Echo, you may think Alexa is just a voice emanating from a cylindrical speaker that knows a couple of tricks. It plays the Beatles on command. It can order more toilet paper. It has jokes, some of which are even kind of funny.


In fact, that’s only the start. Just as Apple taught us that a small portable phone could be a more powerful computing method than our lumbering desktops, Amazon is introducing us to a new computing interface — a voice devoid of a screen—that will eventually grow to be more ubiquitous and more useful than our smartphones.

 

Forget the onerous process of pulling your Pixel or iPhone from your pocket, unlocking it, opening apps, and tapping your desires onto a screen. (Ugh!) Soon, you’ll speak your wants into the air — anywhere — and a woman’s warm voice with a mid-Atlantic accent will talk back to you, ready to fulfill your commands....

Jeff Domansky's insight:

I love my Echo but the damn thing does exasperated and argue back a little bit once in a while.

GwynethJones's curator insight, January 15, 2017 9:51 AM

I love my Alexa. She's smarter than Siri but not as smart as OK, Google!