Good Marketing

The language of business can be combative (launch, target, strategize), or very often it is about profits, sales, shared value - the language of money. We are either warriors or accountants when it comes to business. However, both warring and counting money are inherently non-productive. Subodh Deshpande explores how ‘human-sense making’ rather than business logic can create new opportunities for products, services and ultimately growth.

Teams and organizations more often apply business sense to humans, rather than applying human sense to business. And yet, human sense and empathy are essential drivers for both business results and positive societal impact by brands and companies. Humanizing business means putting people and our role in society at the heart of our brands and cherishing this behaviour as an engine for growth. Can you create the difference in your organization?